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More's idea was born from the feeling that Mr. Hao, the chairman of Edmonto, went to Frankfurt to attend a fashion exhibition of 1999.
In this exhibition, Mr. Hao presented a Nordic home brand, with simple and elegant design and extraordinary fashion and natural atmosphere, which left a deep impression on him.
With his professional sense of touch in the bedding industry for more than ten years, Mr. Hao realized that this ultra-simple design style must have a broad market prospect.
After talking with the chief designer of the brand, Mr. Hao has a deeper understanding of the attributes and context of this design style.
He decided to introduce this design style into the domestic home textile industry: to create a home textile brand that advocates simplicity, fashion and tranquility; Create a more personalized ideal home environment for those who pursue their dreams and provide services for more people to improve their quality of life.
1999, a brand-new household goods brand was born in China-Eddie Monto.
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The unique design concept of "more-Simple Beauty" brings the European design style of "Simple Luxury" to China, expressing a brand concept of advocating simple life and independent personality-simple fashion and leisurely life.
This brand positioning was not widely recognized by domestic consumers in the early days. However, with the gradual opening up of the country, people's living conditions have improved and the opportunities to go abroad have increased. China people have begun to change their concepts and gradually yearn for an international simple lifestyle. Therefore, Eddie Monto was widely welcomed and favored by people, and thus accumulated his first expansion fund. After 2005, the brand has been extended one after another, and a fashionable orange sub-brand and a romantic and festive French-Grace wedding brand have been developed for mainstream youth groups.
At present, Eddie Monto Company is relying on these three brands to continue to develop steadily in the home textile industry.