The first part of college students' photography business plan is a summary of investment cases.
65438+
Sales department: 1. Wedding photography department ii. Wedding celebration department
Business items: wedding photography, personal photo, family photo, wedding celebration.
Management team: 1 front desk and lobby manager (store manager), 2 makeup artists, 2 makeup assistants, 1 photographer, 1 photography assistant, and 2 digital artists in the store.
(About 10- 16 people form a management team)
2. Capital demand and intended use
The estimated total investment is 300,000 yuan;
(1) Studio: Canon 5D 1 set (28- 105 lens) 20000, Nikon D80 6000 studio lamp, 2 sets of 8 sets 10000, background frame and background+real building 5000, and props 5000.
(2) Digital post-production and film selection: 4 computers 12000, 1 small continuous ink printer 500, post-production equipment and photo album 3000.
(3) Clothing Department: Wedding Dress 10000 Cosmetic Jewelry 2000
(4) Decoration: the decoration of the front door is about 10000 yuan, the sample book of the retail department is 2000 yuan, the three air conditioners are about 9000 yuan, the music system is 3000 yuan, the reception desk is 3000 yuan, and the makeup and dress department is 5000 yuan.
The renovation of the photography department is expected to be 20,000.
(5) Advertising planning: 30,000 yuan in the early stage (including inviting teachers to plan training and all kinds of printed materials and documents, considering 1 TV newspapers and other media).
(6) Rent (100000)
Others: industrial and commercial tax 600, telephone, broadband, internet 1000, opening ceremony supplies and etiquette 5000,
Extrabudgetary investment funds (including performance equipment and tooling) are about 10000.
Working capital: 30,000 yuan (mainly used for the salary of employees in the first three months, etc. )
3. Return on investment
Payback period: it is estimated that 1 year, the average monthly turnover of the wedding photography department is conservatively estimated to be 25%-40% of the profit of 80,000 yuan.
Attention; In the face of a wide variety of digital equipment products, we must do a comprehensive digital planning, achieve equipment in one step, reduce the risk of digital investment, and avoid unnecessary and inappropriate investment, resulting in waste of financial, material and human resources. When investing in digital photo studios, we suggest that you remember not to invest blindly, and do a thorough investigation!
2. Basic information of the company
1. The origin of the company:
Zhang XX, the sponsor of XX wedding, founded XX Celebration Club in 2006. People-oriented? Our business idea is steady operation, with an investment of 60,000 yuan and an annual profit of more than 70,000 yuan.
Considering that the off-season time in the wedding market is too much and a lot of time is wasted, we plan to invest in wedding photography and set up XX wedding company.
2. Corporate culture: The corporate culture of the studio refers to the ideal, style, values and code of conduct that the studio and its employees have gradually formed in the practice of management and change under certain historical conditions, and it is a belief and behavior model with studio corporate personality.
The corporate culture of photo studio usually consists of four levels: corporate spirit culture (corporate spirit is the core of corporate values of photo studio), corporate system culture (corporate laws and regulations, corporate management system, corporate management system and business philosophy), corporate behavior culture (corporate management, education and publicity, interpersonal communication, cultural and sports activities) and corporate material culture (service environment transformation, cultural facilities construction).
3.XX corporate culture is dominant: carefulness, enthusiasm, sincerity and self-confidence.
4. Procedure and its timetable (preparation)
Three. Company organization
1. Organization of the preparatory office during the preparatory period: Zhang XX is now mainly in charge.
2. Draft the organization chart of the company;
3. The main manager Zhang XX
4. Shareholders:
Brief Introduction of Studio No.21of College Students' Photography Entrepreneurship Plan
Photography studio, mainly engaged in artistic photography and wedding photography.
The photography studio is equipped with 2 sets. . . . . . Advanced computers are responsible for pictures and videos, which can reduce costs and achieve the fastest efficiency.
At the same time, it is open? Photography studio? Website, cooperate with photography studio to conduct online order business. Customers only need to log in to confirm the required shooting system, contact through QQ, and fill out an order form and send it to the studio mailbox, and we will get direct telephone contact with customers in the shortest time.
2. Business introduction
With students and ... our studio is to use enough professional technology to meet the requirements of customers, which is our main business after all.
On the basis of artistic portraits, at present,
…………………………………………………………………………………………………….
We are mainly engaged in the following businesses:
( 1) .....
1. Art photos
2. Wedding photography
three .......
Three-valued evaluation
Order a set of personal photos every two days, from ... yuan/piece (at least ... you will receive a set every month).
Do it every month.
Total: yuan
It is estimated that.
Four team management
1. Team Status
At present, there are * * * people in the photography studio.
The membership list is as follows:
Person in charge:
Members:
2. Organization and cooperation
Responsible person and owner:
Finance:
Shop:
Division of labor arrangement:
Remarks: When the business is busy, there is no need for strict division of labor.
Verb (short for verb) command
We have established an online ordering service (QQ ordering service), that is, customers can send printed materials to us through our website only by registering on our website, and then wait for our reply. Generally, it can be confirmed with customers within a few minutes after receiving the order, which greatly improves the effectiveness.
Chapter III Market Analysis
I. Market introduction
At present, ..., the equipment is simple, and its photographic quality is not very high. (market research)
According to the preliminary understanding, we can seize the opportunity to develop one-stop service of digital photography production. (market research)
Second, the target market
Target market: at present, it will be aimed at customers. According to the regional characteristics, we divide the target market in the initial stage of entrepreneurship into three categories: ...
Discussion on three target markets (omitted)
Target customers: Early target customers are mainly located in ....
Construction progress: It is estimated that the company will spend ... days from preparation to implementation. Among them, the exhibition was decorated for ... days, and large-scale hardware was purchased to process all kinds of company documents, and the company logo and publicity scheme were made and determined. It was all carried out during the renovation, and the purchase of hardware and the improvement of various supporting facilities were over ... the days during the renovation.
The recruitment shop is in. . . Go on.
Building the regional upper hand: its main strategy is to expand its relative scope in the region through regional operation, gain a higher competitive position in the region, seek living space, lay a profit foundation, and then seek to expand its business scope. (Attachment: Brief Case of Propaganda Planning)
Third, feasibility study.
After in-depth study of market survey and demand analysis, this scheme can be demonstrated from three aspects.
1. (omitted)
2. (omitted)
3. (omitted)
To sum up, this project has certain feasibility.
Chapter IV Competition Analysis
How to compete with other businesses: Other businesses have been operating for too long and have some regular customers. We need good publicity to compete with them and let customers know that we know us. Strive for Excellence in product quality. At the same time, reduce the cost as much as possible, provide more preferential space for customers, and gain a certain upper hand in price. Finally, come with sincere service? Binding customers? .
Our studio is facing consumers. Most of the existing photography studios are aimed at ... and they haven't been fully developed. It's time to seize the opportunity.
Chapter V Risk Analysis
1. External risks
Limited financial resources
It takes a lot of money to set up a company, and it also needs money to maintain its operation. Once the capital resources are insufficient and cannot be put in place according to the scheduled plan, then the company cannot operate and build. Therefore, we must be vigilant in fund management.
Uncertainty of some major equipment prices
This includes the uncertainty of the source and price of second-hand equipment and the uncertainty of the distribution network of raw materials.
2. Market risk
Great changes in the market
The result of fierce competition is a high degree of market segmentation, and personalized consumption is replacing mass consumption as the mainstream of the market. Facing the highly differentiated market, it is increasingly difficult for the photography industry to make good works, but for enterprises, the role of photography in communicating with consumers has declined. With the emergence of new technology, the mode and design of shooting and editing are changing with each passing day. The most basic photographic materials are ever-changing.
Market uncertainty
At the beginning, the target customers may still have obstacles of trust and habit, so they need to be accepted by the target customers in a short time and entrust the photography studio to serve them.
Fairness and realizability
The photography industry is chosen as an entrepreneurial project because people's requirements for beauty are constantly improving, and the intention to leave good memories is becoming more and more common. Secondly, photography is an enterprise with very high social benefits and economic returns, while the development of photography in Guilin is not standardized and perfect, and the degree of competition is low.
Chapter VI Financial Plan
1. Investment in hardware equipment: including computer (6000), fax machine (500), photographic lamp (2000) and camera (30000), which costs about 38500.00 yuan.
2. Rent: 4,000 yuan/month for the exhibition area (deposit for two months, calculated as 80 yuan/square meter), * * *12,000 yuan.
3. The general decoration of the exhibition area totals 25,000 yuan.
4. Ordinary lamps (500), desks, computer desks (500), sofas (800) and exhibition broadband are installed according to 800 yuan/year, totaling 2,600 yuan.
5. Half-year dock time: 5,000 yuan/month * June = 30,000 yuan.
Total: 165438+ ten thousand yuan.
College students' photography business plan 3 1. Plan summary
Our company is committed to taking the best photo of China. In daily life, people will constantly express their dissatisfaction with the photos on ID cards, passports, campus cards and other documents, because in the process of taking ID cards, there are many specific requirements for the photographer and the photographer, such as the need to show their foreheads, not to retouch the pictures excessively, and the dress code, etc. This kind of formal photo shooting will make consumers nervous and make the photos look unnatural. Our company will provide some specific services.
Our company is made up of six students from several colleges of Shenzhen University, including several managers and technicians, who perform their respective duties. According to the survey, there are no similar photography studios in major business districts in Shenzhen, so it is very competitive and feasible to set up this studio in Shenzhen. The initial capital of the company is about 2 million RMB, including the purchase of photographic equipment, the transfer fee of the shop, the decoration of the shop and some disposable funds. The location of the store will refer to the surrounding business circle and life circle.
The company's publicity and operation methods include group purchase, online booking, telephone booking and direct consumption. Services provided include photo shooting, life photos, art photos, wedding photos, foreign cards, etc. The operation process includes light makeup treatment, clothing selection, photo shooting, post-processing, photo printing and so on.
Second, the enterprise introduction
Dream Photo Creative Photography Studio is a creative photography studio that started in Nanshan District, Shenzhen, and was founded by six students from Shenzhen University.
Our own brand company, founded and operated by Sheng * * *, is committed to taking the best-looking ID photos in China and providing services including makeup, shooting and photo development. Our strategic goal is to complete all formalities and start work on 20 15, and officially start business. In 20 17, we will develop five agents at or above the prefecture level with a turnover of more than 5 million yuan, and develop enterprises through joining.
Third, industry analysis
Industries like photo studios are not new. But at this stage, most photo studios use relatively old photographic equipment and unprofessional retouching tools. Even retouching is just cutting the photos properly. If you take pictures, some ugly flaws on your face, such as acne, can't be covered up. This photo may accompany you to 1978. Many college students always cover up their photos when others mention that they want to see ID photos. The reason is that the photo is really nice.
A decent job-hunting photo can greatly improve the interviewer's first impression and the success rate of job hunting. However, most photo studios are very irresponsible. They think that the only requirement of taking photos is to meet the requirements of photos, not to pursue good-looking photos, which is more in line with people's aesthetics.
Therefore, opening such a photo studio is still very competitive in big cities. Taking photos has become the first choice for people to show their beauty. There is no one here, so they are more comfortable! Can cooperate with all kinds of props and costumes, happy, casual and free! Only you know what you like best, deep, funny, dignified, beautiful and lovely! Although mobile phones have entered people's homes, the pixels of mobile phones are getting higher and higher, and all kinds of camera software bombard the mobile phone market such as Android, but shooting from a single perspective, raising your hand forever, is already visual fatigue, taking selfies and narcissism, but we dream that the photo studio will give you a sense of art, we have more professional photographers, we have more free photography space, and we have multi-angle artistic experience.
Four. Service Introduction
The studio undertakes the following services: job hunting photos, image photos, marriage registration photos, family photos, ID photos, photo shooting, product photos and location shooting services. Job-hunting photos are generally formal dress photos, which are generally used for photos on resumes or business cards; Image photos are generally full-length photos of wearing certain clothes; When taking wedding photos, you can choose suitable clothes in the cloakroom of the store, such as student clothes, simple wedding dresses, Republic of China Red Army clothes and so on. Family photos are usually half-length photos, so you can choose some props to cooperate with photography, which can produce warm and harmonious photography effects; The difference between passport photos and job-hunting photos is that it will take official photos that meet the requirements according to the requirements of different documents; Portrait is to take some more literary photos, usually based on a group of photos; Product photos are the photos of the contracted company's products, which are used for advertising and product display of the company's products; Outside shooting is to contract some meetings, concerts and other shooting tasks with strong commercial nature. The whole photo process includes an appointment? Come to the store? Modeling? Photography? Choose photos? Correction? When taking photos, we will have professionals to do simple eyebrow shaping, light makeup concealer and other modeling for customers, and use the most advanced and professional photographic equipment to complete the photography work, and contract the post-processing of customers' photos after shooting. The whole process takes about 30 minutes. 80 yuan charges for photos like certificate photos, 120 yuan for art photos like family photos, and photos and photos.
Market forecast of intransitive verbs
At present, there is no similar photography studio in Shenzhen, but there are two similar (Tianzhenlan Creative Photography Company) in Shanghai, which have been operating successfully for nearly a year and accumulated profits of about 600,000 yuan. Therefore, the company's prospects are still considerable, and the sales pressure of services is relatively small. It is suggested to use various sales networks (such as Public Comment and Meituan.com) to carry out group purchase agency sales. At present, the specific process has been preliminarily understood, and the operation mode is determined to be reasonable and feasible. The market in Shenzhen is large enough and the consumption level of residents is high. Most people are willing to spend 80 yuan to take a set of beautiful and reusable ID photos, so they are very optimistic about the future prospects of this studio.
Seven, marketing strategy
(1) People-oriented, team growth as the core, constantly stimulate the enthusiasm of employees, cultivate their talents, and serve customers with the best team.
(2)? Attention to detail? No matter leaders or grass-roots employees, they pay attention to details, start from service, start from everyone in the enterprise and walk into the photo studio. The waiter immediately makes a cup of tea or a glass of water for the customer. When customers arrive at the store, the waiter must give them a warm welcome, be patient and polite.
(3)? Mission and vision? The mission of the photo studio is to contribute to the society and create excellent quality photographs; The vision of the studio is to build a brand that is trusted and respected by consumers; The customer's vision is quality, creativity and moving, witnessing a happy life; The vision of employees is to realize self-worth in happy work.
Eight. working face
Because entrepreneurs are college students, close to the university. Because entrepreneurs are college students, they are close to the university and can clearly understand the needs of college students, so it is easy to find the hearts of college students. This is the most important advantage. The current market vacancy has brought us opportunities, many people raise funds, and the financial pressure is small. College students lack entrepreneurial social experience, venture capital, slow development, and the market is easily seized. For such a slightly larger shop, the management and operation ability is still very strong. We have no experience in this field, and it is purely helpless to cross the river by feeling the stones. There are three photo studios in Shenzhen University, and the main business items are ID photos.
At most, only one photo studio in other colleges also deals in ID photos, and some even don't. Just us? Get along? One of the management projects of the project, but the scarce resources of the school have created a market for us. There is no enterprise involved in this kind of shop in vocational education park, and it is still a blank market, which is the biggest and most favorable opportunity; Although the demand for funds is large, it is difficult to enter the market, so it also gives us a great chance to try. It is also not easy to be imitated. This market can only accommodate such a shop.
Many shops in Coastal City and Guimiao are idle and are recruiting a large number of merchants. Cheap rent brings us opportunities. Threatening the competition brought by the small photo studio, if the profit situation is not good, it is easy to lose everything. Although the competition is not very encouraging, it needs strong operational ability, and this store is a small-scale multi-person venture with great cooperation and division of labor among internal members. It is impossible to occupy all markets in a short time, so it is likely that the recovery of funds will be slow, and the freshness of consumers is the biggest and most serious threat.
Nine. Financial planning
(1) Various certificates, licenses, trademarks, etc. : 65438+ ten thousand yuan.
(2) The establishment of the company, related office supplies procurement, personnel recruitment, company website design, etc. : 200,000 yuan.
(3) Rent, transfer fee and personnel salary (half a year): 30+20+12 = 620,000 yuan.
(4) Exhibition, advertising and publicity expenses: 200,000 yuan.
(5) Purchase of photographic equipment and store decoration: 300,000 yuan.
(6) Working capital: 300,000 yuan
(7) Buying photographic clothing and cosmetics, shooting decorations and foil scenery: 200,000 yuan.
Total: 65438+920,000 yuan
X. Risk and risk management (1) Closing risk
The one-month holiday every year leads to the deserted Yanglin Vocational Education Park. Obviously, the flow of people in Huierjia has been greatly reduced, and we have to bear the rent and depreciation of fixed assets, which has caused the risk of bankruptcy during the holiday season. Equipment can be leased on holidays, and the depreciation of the equipment shall be borne by the lessee.
(2) Managing risks
The operation of an enterprise is teamwork and command, and different internal opinions will lead to the distortion or lag of enterprise development. Do a good job in internal work, have a clear division of labor, pay dividends thoroughly, consult experienced people for management mode, and set up more than half of the internal examination and approval system.
(3) Operational risk
Dry things are easy to catch fire, many circuits are easy to short circuit, and many people are easy to be stolen. Regularly check whether the fire extinguishers in shopping malls are out of date, paste the words "Beware of fireworks" on the wall, clean up the inspection lines regularly, and don't throw away valuables at will. Every member should be vigilant and keep his eyes sharp.
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