According to the survey data of the National Bureau of Statistics, China is now entering a new peak of marriage and childbirth, with more than100000 couples getting married every year. According to rough calculation, the total annual wedding spending in China exceeds 300 billion yuan, and the weighted average spending of each couple in China reaches125,800 yuan. Meanwhile, China's wedding spending will double again in the next five years. Therefore, the wedding market is called "sweet gold mine" by people in the industry. The wedding industry is a new industry with huge business opportunities. At present, it is gradually popularized in various industries and favored by all walks of life. This is a sunrise industry. Due to the low threshold for the establishment of wedding companies, wedding companies have mushroomed in the last two years. As the saying goes, peers are enemies, and there are many vicious competitions in the wedding industry (such as price competition and talent competition), forming a vicious circle in which etiquette companies become lessees and senior porters of wedding companies. As we all know, the wedding is the most important thing in life, and every couple wants their wedding to be romantic and unique. Fashion, taste and culture are strong, personalized wedding is the pursuit of every couple, and the wedding company's satisfaction with the needs of newcomers has become a magic weapon to win. Industry development trend? At present, the wedding industry is still in a market environment with imperfect industry standards and irregular management. The scale of enterprises is small and the level of employees is uneven. This situation often reflects that the industry is on the rise and has great development potential. ? People have higher and higher requirements for weddings. People's pursuit of wedding is changing from "material level" to "spiritual level", and wedding service agencies are also changing from traditional simple service to focusing on wedding culture and wedding planning. It has become a trend to organize weddings through professional wedding service agencies. The market strength of a number of professional wedding companies will be further revealed. What is the current situation of the wedding company? At present, there is a lack of formal professional wedding companies. At present, flower shops and photo studios run concurrently, and there are few formal wedding companies. Celebration shops mostly provide ordinary celebration services, and the content and form of wedding ceremonies are single; The wedding link is a mere formality; Lack of the latest wedding celebration planning; ? The average profit rate has a lot of room for improvement. The average gross profit margin of a single wedding service is between 60% and 80%. However, wedding companies generally lack superb overall planning level and limited service level, and rarely operate 654.38+ 10,000 wedding orders. In addition, the annual wedding season is vigorous, and the average profit of the company is generally less, which is a common concern in the industry. ? Wedding companies have become a hot investment project, and opening a wedding company with tens of thousands of yuan has quietly become a new craze for small enterprises in recent years. However, with the maturity of the industry and consumers, the threshold for many people to engage in this industry is getting higher and higher, so we suggest that many entrepreneurs should not blindly open stores. Find a professional organization to study first, after professional training, master skills, be familiar with the laws of market operation, and master management methods before opening a store. What is a wedding? Wedding is not only a ceremony, but also a place where family and filial piety are interpreted. It is a place for the spread of wedding culture, a stage to show the strength of the two companies, and a place for wedding companies to publicize signs. Therefore, the competition of wedding companies in the future must be brand competition, cultural competition, high-end customer competition and talent competition. Whoever can take the lead in occupying customers to satisfy the market, forming a brand and forming a reputation will always be invincible in the wedding market.