Strong pertinence: those who directly visit the relevant pages of enterprises through search engines using targeted "product keywords" are generally potential customers who really need products, and these visitors are more likely to become your customers. The effect is obvious: through the rational design of website structure, page layout, website content and other elements, search engine optimization makes the website more in line with the search rules of search engines, so the optimized website can achieve better rankings on multiple search engines at the same time, such as google, Baidu, Yahoo and other large search engines, which is equivalent to advertising on several major search engines at the same time with a small amount of investment, and truly achieve the investment effect of low investment and high return.

Low cost, effectively avoid malicious clicks: general search engine bidding promotion is calculated according to the number of clicks. Let's do a statistic. If the lowest price of "wedding" keyword in a search engine is calculated as 1.90 yuan/time, and the average number of hits per day is calculated as 60-80 times, the daily cost is about 133 yuan, which is about 50,000 yuan a year. Search engine optimization can not only achieve good results in multiple search engines at the same time, but also pay no click fee regardless of the number of clicks per day. Wide coverage: According to statistics, more than 70% of website visits are recommended by search engines, and more than 90% of netizens often use search engines to find the information they want. The effect of search engine optimization can be seen in multiple search engines at the same time, covering almost all netizens.