In our daily life, such as decoration, wedding photography, wedding, home appliances and so on. , users choose more carefully, consumption is scattered, consumption frequency is low, and the purchase decision-making cycle is long.
The repurchase rate of these industries is low, and it is difficult to obtain target customers, let alone traffic. Some merchants even buy phone numbers for telemarketing and add WeChat. Even if the customer information is obtained, the customer will still compare the price and service, and finally it may not be a deal. What should these industries pay attention to?
1, professional sales and services seize the store passenger flow.
This kind of consumption, customers pay more attention to the quality of products, and consumers have a longer hesitation period to consider whether to buy.
Professional sales can make people trust. On the other hand, we should enlarge our service advantages and let customers feel the added value.
2. Continuous member operation
Low-frequency should not be sold in a hammer, just because low-frequency should protect customers and get brand promotion.
Establish a membership system, and let users experience your service by doing some content, such as brand stories and experience sharing;
Do some activities, such as holiday marketing of home appliances or points exchange, so that consumers can experience the feedback to old users.
3. Use the purchased users to spread.
We usually have the habit of reading comments online, so friends' recommendations and real experiences are more convincing and often lead new customers to make decisions. Bringing new customers with old customers is an important source of customers for these industries. You can do some activities to constantly stimulate users to send friends and Weibo, and constantly stimulate users to share exposed brands.
4. Refined community operation
Long-term customer storage promotes transformation. Wechat official account+applet (you can spread the knowledge and dynamics of related industries through some platforms, such as shops, with low cost), cultivate potential customers, precipitate fans through the refined operation (quality output) of the official account content of WeChat, and guide consumers to complete the transformation through applet for a long time. At the same time, applets are also more conducive to sharing and spreading on WeChat.