Valentine's Day is a festival that young people pay more attention to, and it is also a good opportunity for businesses to guide consumption. Below, I have prepared a marketing plan for Qixi Internet Cafe for your reference.
0 1 Theme: Three-word Book, Writing Love
The past days passed more slowly. Carriages, horses and mail didn't arrive quickly. You need to love the right person all your life. Once upon a time, people expressed their love by writing letters in an ancient and serious way.
Three lines are too long and life is too short, all because of you.
Activity content:
A large-scale lucky family tree was specially made for "Ding Qing Tanabata", and each ta was asked to write three quotations for TA and hang them on the lucky family tree, from which many awards were awarded, such as "accompanying this life, loving words and roses, revealing true feelings".
Activity reference:
Before 1 and August 9, a large-scale lucky family tree was specially made.
2. On Tanabata Day, distribute love letter cards (which can be hung on trees) in the activity area.
3. At the end of the activity, many awards will be awarded, such as "accompanying this life, loving words and roses, revealing true feelings", and sweet gifts will be presented.
4. The prizes can be products around Internet cafes, online coupons of 100 yuan, chocolates, etc.
The winning love letter can be kept for follow-up publicity, or it can be made into a postcard and sent to the winner.
Subject: Give it to my dear you.
Some words are lack of courage to say; There are some things I'm embarrassed to say. However, how can love be hidden?
Say what you want to say, love the person you want to love, and leave the rest to us.
Activity content:
Specially designed love e-mail, let every TA write down the deepest feelings about TA, put them into the love e-mail, and we will send you your feelings with deep affection.
Activity reference:
Before 1 and August 9th, three love mailboxes will be set up in the Internet cafe, and a special mailbox area for "to you I love most" will be set up outside the door, which can be used to make a large background wall with the Internet cafe logo…… on the background wall ... ...
2. On Tanabata Day, dolls such as Yue Lao Hong Niang guide the crowd to get the envelope, write down their feelings and put them into the love mailbox.
3. Send the love letters one by one after the activity (attach a bundle of red lines).
03 Theme: About Chinese Valentine's Day, Red Bean Love.
Red bean shrubs grow in the south. In spring, they sprout many branches. People who miss them hope to collect more. Mix red bean has attracted people's attention. We not only send you red beans, but also give you internet fees and gifts.
Activity content:
1, there is still a charge.
2. Give the audience "Magic Bean of Love" for free.
Activity reference:
—— 52 yuan, a member, will be sent to 52 yuan for recharge. To recharge 520 yuan, in addition to giving 520 yuan Internet access fee, you will also get a set of high-grade Dove chocolates.
-Internet access for men and women of the same age is free for girls. If you are single, give water to a cheap drink. Of course, you must choose an artistic name, such as "Forget the Year Water" and "Lonely Star Tears" ...
-buy "lettering love magic beans" on a treasure. On Tanabata, all customers who come to the Internet will send a seed. Internet cafes expect seeds to germinate (if the germination maturity time is around August 20), then on August 20, every player who takes pictures of seeds in Internet cafes will get the corresponding internet fee.
Theme: Tanabata, a lifelong commitment.
Legend has it that two people met because, in the dark, there was a red line connecting their ring finger, which was Yue Lao's "marriage line". Today, Yue Lao came to tell you that you are the other half of my destiny takes a hand.
May there be a lover in the world and everything be fine.
Activity content:
On Tanabata Day, a special area was set up for a thousand-mile marriage. "Matchmaker" and others came to the crowd and invited the couples present to draw a red rope in front of "Yue Lao". If couples draw the same red rope, they can get a beautiful gift. If not, "Yue Lao" gave the couple a red rope at the scene, tied it on them and offered their blessings.
Activity reference:
1, before August 9, set up the first-line traction area of a thousand-mile marriage and set up the background board.
2. When Yue Lao arrives, the master of ceremonies will be the person who plays Yue Lao, or the person who plays the matchmaker (if it is played by the matchmaker, it is necessary to introduce Yue Lao grandly).
3. Game Settings: Put a red rope into a hollow big flower ball, only the two ends of the red rope are exposed, and men and women stand aside and randomly pick the red rope.
4. Couples draw a red rope in front of "Yue Lao". If couples draw the same red rope, they can get a beautiful gift. If not, "Yue Lao" will give the couple a red rope and tie it for them.
05 theme: flash marriage proposal
Love is fast, but together for a long time. Meet for the second time, grow old together, hand in hand, forever. Tanabata, let love bloom, gorgeous and happy life. You, will you?
Activity content:
Before August 9th. Find a man who wants to propose, and plan a dance for him to propose. After training, on Tanabata Day, in the outfield of the Internet cafe, the hero dressed in a doll costume led a group of people to dance, and the dance was burned to propose marriage. (You can cooperate with the wedding company)
Activity reference:
1. Take a video of the proposal in advance, including the previous photos of the two, and ask friends to practice dancing. Finally, make a video of love memories and play it on the LED screen of the Internet cafe on the day of marriage proposal.
2. Warm-up: When the music starts, an exhibitionist disguised as a passerby will first perform a flash show to attract people's attention and then disperse.
3. The hero wears a doll costume to lead a group of people to dance, and the dance burns and flashes.
4. Play the video of love memories.
5. When the video of love memories is over, the hero takes off his headgear and proposes to the hostess on one knee.
Theme: Lock vows, make love.
If the lover's love can move Yue Lao, he will give the lover a concentric lock, so that the lover can be together forever.
Tanabata, would you like to come here with your lover and lock up the love of your life?
Activity content:
Internet cafes exclusively offer special large Qixi Bridge and concentric locks. Couples who arrive at the store on Tanabata can lock their concentric locks and make the most beautiful and tender love vows for each other. We will lock the love of your life for you. When Valentine's Day (February 20 17) arrives, couples who have locked the concentric locks can also open the concentric locks together with their keys and get a carefully prepared gift.
Activity reference:
1, concentric locks, arched iron gates and decorative ribbons can be purchased at X Bao (styles can be customized according to the situation of each store).
2. During the activity, people can be sent to dress up as fairy couples, such as the old moon, the cowherd and the weaver girl, etc., to render the atmosphere.
3. Arches with concentric locks can be properly reserved as storefront decorations to increase publicity.
4. Arch bridge is not suitable for being too big. If properly preserved, you can continue to use it on Valentine's Day.
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