Explain the strategy that the enterprise is currently implementing, so as to compare it in the analysis process. Including porter's five forces or PEST, to understand the market and industry situation, so as to determine the opportunities and threats of enterprises. According to the combination of enterprise resources, make clear the advantages and disadvantages of the enterprise. Divide all identified advantages into two groups, one related to potential opportunities in the industry and the other related to potential threats. Similarly, divide all the disadvantages into two groups, one related to opportunities and the other related to threats.
Locate or use the SWOT analysis table on the SWOT analysis chart, fill in the strengths and weaknesses according to opportunities and threats, and formulate corresponding strategies according to the results of SWOT analysis, including marketing, product research and development, human resources and so on. The formulation of strategy needs to consider the actual situation and market environment of the enterprise to ensure the effectiveness and feasibility of the strategy.
Characteristics of SWOT analysis method
In a sense, SWOT analysis belongs to the internal analysis of enterprises, that is, according to the conditions of enterprises themselves, analysis is carried out in a certain period of time. SWOT analysis has its foundation. The competitive theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the possible aspects of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities.
SWOT analysis is to combine the internal analysis of the company with the external analysis of the competitive environment of the industry represented by competence school to form its own structured balanced system analysis system.
Refer to the above content: Baidu Encyclopedia -—SWOT analysis method