Specific meaning:
1. Advantages: internal factors of the organization, including: favorable competitive situation; Adequate financial resources; Good corporate image; Technical strength; Economies of scale; Product quality; Market share; Cost advantage; Advertising offensive, etc.
2. Weaknesses: It is also an internal factor of the organization, including: equipment aging; Management confusion; Lack of key technologies; Backward research and development; Lack of funds; Poor management; Product backlog; Poor competitiveness.
3. Opportunity: external factors of the organization, including: new products; New market; New demand; Cancel foreign market barriers; Competitor mistakes, etc.
4. Threat: it is also an external factor of the organization, including: new competitors; The number of substitute products has increased; Market tightening; Changes in industrial policies; Economic recession; Changes in customer preferences; Unexpected events, etc.
Extended data
Features:
Compared with other analysis methods, SWOT analysis has obvious structural and systematic characteristics from the beginning:
1. Formally, the SWOT analysis method is to construct a SWOT structure matrix, and give different analysis meanings to different areas of the matrix.
2. In content, the main theoretical basis of SWOT analysis also emphasizes the analysis of the external environment and internal resources of enterprises from the perspective of structural analysis.
As early as the 1960s before the birth of SWOT, some people put forward the internal strengths, weaknesses, external opportunities and threats involved in SWOT analysis, but only analyzed them in isolation.
The important contribution of SWOT method lies in matching these seemingly independent factors with systematic ideas for comprehensive analysis, which makes the formulation of enterprise strategic plan more scientific and comprehensive.
Baidu encyclopedia -SWOT analysis method