In poster design, graphic-text-proportion-color collocation is very particular and indispensable! What we will explain to you later today is the technical points of color matching! Little friends who don't understand poster design and color matching can learn from it! You can apply it to your own poster design after learning. What are you waiting for? Let's learn together ~ Poster design has more visual impact color matching skills: usually, the colors on the color ring that are 120 degrees to 180 degrees apart are called contrast colors. Because the contrast colors are far apart on the color ring and have great chromatic aberration, the visual effect is strong and distinct. The most typical contrast colors are "yellow-red-blue" and "orange-purple-green". 1, yellow+red, yellow and red are warm colors, and there is an adjacent * * * color (orange) on the color ring, while yellow has high brightness and red has low brightness, so the color matching between red and yellow is strong. 2. Red, ten, blue, red is the warmest color on the color circle, and blue is the coldest color. The combination of red and blue forms a strong resistance and a strong visual impact. 3. Yellow+Blue Low lightness Blue is low-key and dull, but after adding high contrast color (yellow), it will form high contrast and the visual effect will be bright and strong. 4. Orange+green and orange are softer. Together, the picture is full of the breath of nature, giving people a natural, fresh and energetic feeling. 5, orange+purple orange and purple have a strong contrast, which can highlight their respective color characteristics and make the picture active and eye-catching. Bright and warm orange with cool purple can balance the picture well. 6. Green+purple is mysterious and mature, while green represents hope and freshness, which is a set of dreamy colors. Matters needing attention in color matching: Due to the strong contrast of contrast colors, the sharp contrast effect can bring rich visual levels and strong visual impact. However, color matching is difficult to control, and it is easy to produce uncoordinated, messy and dazzling feelings. Colors can be coordinated in the following ways: 1. Controls the color scale of the screen. The closer the ratio, the stronger the sense of conflict. If you want to make the picture more impactful, you can make the ratio between the contrast colors closer. The closer the two are, the stronger the conflict, and of course the more difficult it is to control. 2. Reduce brightness and saturation, and reconcile its antagonism. On the basis of keeping the tone unchanged, changing the brightness and purity of contrast color not only retains the characteristics of contrast color collocation, but also reduces excessive visual stimulation. 3. Add black, white and gray to buffer its strong antagonism. Black, white and gray are universal harmonious colors. If the picture wants to be calm, you can add black. If you want to make the work transparent, you can add white. If you want to be neutral, you can use gray. The above explains the technical points and precautions of poster design and color matching in detail. How's it going? Has everyone learned? If you are still worried about the color matching of poster design, try these color matching methods. If you still want to learn more poster design skills, pay attention to and search poster design to get relevant tutorials to learn ~ find an enterprise service and deliver it on Pig Eight Rings. Then pay.