Putian dialect belongs to the Putian dialect area of Fujian dialect, which is dominated by local accent. In the long history of thousands of years, it has not been melted by Fuzhou Minnan dialect, but has created a unique Puxian culture, Puxian civilization and "Mazu culture" in a small area with a small population and relatively poor resources. With their hard-working wisdom and hard-working ability, Putian people have formed two well-known groups, one is Pushi Group, whose family is poor and their children are educated, and the other is Pushang Group, which is "no town without wealth". As a prefecture-level city, Pushang's history (1200 years), team size, strength and reputation are few and far between in China. At present, among more than 900,000 overseas Chinese in Putian, the main component is Chinese businessmen. Hong Kong, Macao and Putian compatriots are basically businessmen. There are more than 800,000 people engaged in business activities in China, among which the number of households engaged in business is not less than100000. Where there are people, there are Pu Shang's footprints. Many foreigners get to know Putian people from their contacts with Pu merchants, and then come to the conclusion that Putian people are Chinese Jews. Pushang can be known for his shrewdness, and Pushang spirit is the key factor. "Dare to be the first in the world" was once included in the resolution of the Third People's Congress of Putian as one of the six spirits of Putian, so when it comes to the spirit of pushang, the word "dare" ranks first.

Dare to go out. Is to dare to break the closed, conservative and backward concept and jump into the business sea with open feet. It is human instinct to try to get rid of poverty, but in the traditional concept of "scholar, agriculture, industry and commerce", businessmen are in a backward society with no status, and many people disdain to be businessmen no matter how hard they suffer. In the past, when northerners encountered natural and man-made disasters, they "ran around", mainly to give people short-term jobs and make a living with long-term jobs. Putian people, when they really couldn't live any longer, went to "South Asia". They started from rickshaws, barbershops, shoeshine and bicycle repair, engaged in primitive commercial services, set up enterprises in Bian 'an, accumulated capital, and then set up shops and factories to operate automobile real estate, which not only gained a firm foothold, but also made achievements and promoted the economy.

Dare to compete. Is to dare to face risks and occupy the market in the competition. In the early days of reform and opening-up, Putian people went out to do business, mainly carrying their hands in the streets to peddle, repairing steamers and other workshop-style handicrafts, earning coolies. With the tide of market economy, Putian people who are covered in mud are not willing to tinker at the edge. They aim at the main circulation links such as bamboo and wood processing and long-distance transportation, enter the hot building materials industry, challenge powerful state-owned enterprises, challenge modern metropolises such as Beijing and Shanghai, and quickly form industry expansion and monopoly in building materials and other fields.

Dare to be the first in the world. It is to dare to set foot in knowledge-intensive fields that rural farmers dare not reach, and find ways to manage and use high-tech talents with mud legs. More than 20 years ago, it was rumored that tens of thousands of farmers in Putian were practicing medicine all over the country, and all kinds of teasing comments and doubts spread like wildfire. Today, more than 20 years later, it is a well-known miracle that Putian people hire famous experts and buy advanced equipment to open modern hospitals in the whole country, including big cities. In addition, there are more and more merchants entering high-tech industries such as electronics, machinery, chemicals, communication equipment, pharmaceuticals, biology, etc., and the scale is getting bigger and bigger, and the technology content is getting higher and higher. Honesty is the basis of doing business. In history, businessmen have no status. Many people despise, fear, hate and even hate business. In addition to the feudal concept, the negative influence of "no business and no honesty" is an important reason. Honest Putian people, the most important thing is honesty, and establish a good image of Putian businessmen.

Sincere and touching. It is to treat customers and users sincerely, exchange sincere service for trust, and gain benefits with good credit. At the beginning of the reform and opening-up, many Putian people, who had no food and clothing, slept in the station and ate biscuits with only travel expenses and backpacks, and went to the world, which was far from capital and strength. However, with their simple and honest faces, warm and thoughtful service, skilled and exquisite technology, reasonable and low fees, home delivery, on-call, and responsive, they let urban residents and upper-class people enjoy much better services than blunt and indifferent state-owned enterprises, thus winning the favor of users and leaving a good impression of "Putian people are smart and reliable" everywhere. 、

Convince people with sincerity. It is in the competition of shopping malls that general merchants not only compete for favorable positions with commercial factors such as strength, brand and price, but also win the market with sincerity, sincerity and integrity. China changed from a planned economy to a market economy, and suddenly changed from a seller's market to a buyer's market. At that time, state-owned enterprises were in a difficult situation, private enterprises were still in their infancy, and most businessmen did not have enough capital. They "borrowed chickens to lay eggs" and started unprofitable state-owned enterprise consignment business to earn the difference or handling fee. This approach is risky for state-owned enterprises. Once the goods go out and the funds can't be collected, it's a dead loss and there is no profit at all. In this regard, general merchants abide by the contract, help manufacturers to promote products, settle the payment in time, make suggestions for manufacturers, make them feel at ease and reliable in dealing with Putian people, and then go further to joint venture and cooperation through monopoly sales on a commission basis, which is mutually beneficial and win-win.

Sincerely ask for help. Even in the face of financial, transportation, warehousing, debt and other difficulties. In business, Putian people have the patience and tenacity of "sincerely going, making a stone open". They communicated in many ways, negotiated repeatedly, sometimes came to the door three times and five times, and even waited for a few days, which finally made people understand and moved, and they were willing to help solve the problem. Shopping malls are like battlefields, and business opportunities are hidden. A successful businessman must be a mature strategist. Putian people are good at taking advantage of the situation, improvising, regardless of temporary interests, not daring, foresight, and have answers.

Take the lead. It is what the observer has not observed and what the calculator has not counted. In 1980s, a big fire broke out in Daxing 'anling, which caused devastating forest losses. After the disaster, the relevant departments calculated that it would take many years from cleaning up the fire, transporting burned wood to renewing trees. However, Putian people saw business opportunities. Like the Liaoshen Campaign, wood merchants gathered in Daxing 'anling with thousands of troops. In less than three years, they shipped all the wood out, made a lot of money and helped the country a lot.

Seek the overall situation. It is to assess the situation and strategically predict the market. Putian people do business with their eyes not only on their own business, but also on the country's major policies. During the opening period of the east, many multi-millionaires appeared. After the central government put forward the strategic pattern of western development, northeast transformation and the rise of central China, it sent troops to the west and went north to join the ranks of the old and young, becoming an important force. After Beijing's successful bid for the Olympic Games, businessmen cheered and made a big fuss about the Olympic Games, and gained considerable benefits from the Olympic Games every year. Doing business, like doing anything else, puts the overall situation first and is bound to have great returns. Nowadays, not only can billionaires be seen everywhere in general merchants, but many people have become the leading bosses in this industry.

Seek advance and retreat. That is, in the face of the ever-changing market, Putian people can always adjust their layout in time, constantly integrate resources, or give play to their advantages, sit on the ground and dominate the world; Or foster strengths and avoid weaknesses, and divide the soldiers into several ways to compete for the market; Or change horses, repackage, change careers. "A pair of shoes, an eel, a mushroom and a watch" is a legendary story in Putian in the 1980s, and the proud "loyal people travel all over the world with a machete", "Xindu people sell a basket of chickens all over the country", "Northern experts play gold", "Dongzhuang people sell medicine" and "Huating people make cakes" are no longer what they used to be. There are also many people who have great strength in the fields of gold and silver jewelry, transportation, science and technology, logistics, fruit, food, shoes and hats, clothing and so on. Many people have changed their business cards in a few years, becoming the best in multi-industry management. Establishing the socialist concept of justice and benefit is the most important way to do business in the new period. Putian is a famous country with a long history, and there are many Confucian businessmen in Putian. They abide by the old adage that "you can get money by the right way", "you can't get ill-gotten money" and "you can't have sex in business", and their business ethics with justice as the core is quite strong.

Justice, Xiu De. Is to establish good business ethics and professional ethics. Putian people go out to do business, and before they leave, their families will explain: "Learn to be a man first, then learn to do business, and don't suffer." Therefore, the general business team pays attention to Lide's self-cultivation, doing business in a civilized way and not cheating in the dark room. Many Putian products have high quality and good market reputation. For example, the output of baked eel in Putian accounts for more than half of the country, which has been selling well at home and abroad for many years and is very popular. In recent years, the product quality problems frequently exposed by various media rarely involve merchants.

Abide by justice and seek profit. Putian people abide by the principle of "a gentleman loves money and has a good way to get it", abide by the law in business and do not illegally make a windfall. Over the years, there have been many cases of smuggling, drug trafficking, stealing privacy and other serious harm to society along the coast, and almost no businessmen are suspected of committing crimes.

Do good deeds. That is to say, after their success, more and more Pu merchants do not forget to repay the society and their hometown, and devote themselves to social charities such as helping the weak, helping the poor, helping students and providing disaster relief. Whether at home or outside, there are countless vivid examples of this. During the SARS period, merchants from Beijing, Tianjin, Shanghai and Guangzhou gave generously and took the lead in donating medicine. This year, there was a flood in the mountainous areas of Fujian, and merchants who traveled to Hong Kong immediately donated more than one million yuan. Every school and every road in my hometown embodies the painstaking efforts of Pu Shang. No matter how many people there are, no matter where they go, Pushang can overcome many obstacles such as language, climate and eating habits. It not only clearly retains the personality of Putian people, but also is highly integrated into the local society. An important reason is that they have good affinity.

Make money harmoniously. Adhering to the tenet of "harmony is precious", we will make friends first and then seek wealth, be kind to others everywhere and be polite to customers and users. Many Putian merchants make small profits but quick turnover in their business dealings, and their marketing products are allowed to pick up, exchange and return goods, which makes people feel that Putian people are trustworthy, amiable, able to cooperate with each other, have more repeat customers and have a fast market expansion. Some ordinary merchants often default on payment for goods, some owe hundreds of thousands or millions of yuan for decades, but they still insist on friendly negotiation or repayment according to law. If they really can't afford it, even if they cancel their debts, they won't tear their faces and hurt their feelings, thus winning the praise of Putian people's enlightened wisdom.

Harmonious economy. It is in the market competition that we can see both the competitive side and the interdependent side. We dare to occupy the market in competition, are good at occupying the market in competition, and are willing to sell the market in competition. Many businesses have realized that the market is heartless. Sometimes they rely on strength to crowd out others to expand the market, and sometimes they can rely on strength to save others in exchange for a bigger market.

The effect of harmony. It is the harmonious environment constructed by kindness, kindness, harmony and harmony that provides good conditions for the operation and development of Pu merchants. Wherever Pu merchants go, whether it is the bustling Beijing-Shanghai metropolis or the hinterland of Xinjiang-Tibet border, regardless of the population, they have a safe and stable living environment and get along well with the local government, departments, businesses and the masses. They communicate with banks, taxation, industry and commerce, airports, stations, hotels and restaurants. A phone call can solve the problem. Many merchants move out of their homes, study on the spot, go out to run their own businesses, stay and live, and all aspects are very at ease. Those businessmen who come from afar have forged a profound friendship with the people of the host country and become ambassadors of peace and friendship at home and abroad.

Puxian is the product of specific regional economy and culture, which is caused by regional poverty and lack of resources. This is "general merchants", who are diligent and brave in doing business and have created wealth that attracts worldwide attention with their hard work.