The mascot image is rooted in Taizhou's geo-culture. Taking Fenghuang and the hometown of elk in Taizhou, Fengcheng as design prototypes, this paper uses anthropomorphic design techniques and combines Taizhou's design elements such as "river patterns and characteristic costumes" to create cartoon images. The overall design has vivid form, smooth lines, both form and spirit, and pays equal attention to tradition and modernity, which fully embodies the cultural connotation of Taizhou.

Elk is the treasure of Taizhou, and Phoenix is the image representative of Fengcheng Taizhou. Named "Taibao" and "Fengwa", it is approachable, catchy and easy to spread and remember. It not only conforms to the enterprising image of the mascot, but also highlights the rich regional characteristics of Taizhou.

Antlers bend and run with their arms vibrated, warmly welcoming guests at home and abroad, representing the sports spirit of "unity, forge ahead, forge ahead"; Phoenix spreads its wings and stands at the forefront of the times, which means that Taizhou actively seeks high-quality and high-quality development.