Rolls-Royce 100EX First of all, from the appearance, you must admit that this car is an authentic British car. Symmetrical outline proportion means that photos can't reflect their century-old modeling. It is 5.8 meters long, 2 meters wide, 1.6 meters high and nearly 80 centimeters in diameter. The huge wheels are almost chest high. At the top of the temple-shaped water tank cover, there is a polar spirit-this traveling palace is unparalleled! Rolls-Royce 100EX unveiled at the world's top luxury car Rolls-Royce held its centenary celebration in Shanghai. At the same time, the only Rolls-Royce 100EX in the world appeared in Shanghai. Colin Kelly, director of Rolls-Royce Asia Pacific, said that this model is a Rolls-Royce experimental car specially designed for 2 1 century, and it has been exhibited in many countries this year. 100EX is a four-seat two-door RV. It adopts a light and hard aluminum alloy space frame, and its body is similar to Rolls-Royce Phantom, but its body is slightly shorter. This 100EX, like other Rolls-Royce cars, was hand-produced at the Goodwood factory in England. According to reports, this model is the first experimental car officially put into production by Rolls-Royce since 1950s. Rolls-Royce also announced the production of a brand-new convertible in Goodwood, England, inspired by 100EX. The new car will be equipped with a Rolls-Royce Phantom V 12 engine with a displacement of 6.75 liters. It is expected to be listed in 2007. 100EX Only one car is produced in the world. This 100EX is a four-seater two-door RV. Huang Wenwei, general manager of rolls royce Automotive (Mainland and Hongkong) Company, told the reporter that this car adopts a light and hard aluminum alloy three-dimensional frame. Its body is very similar to Rolls-Royce, but the body is a little shorter. The biggest difference between 100EX and Phantom is that the former is an RV, and the roof, like many sports cars, can automatically rise and fall. 100EX engine hood has aluminum alloy panel, which extends to the front part. Unlike the phantom, the headlights have changed from thin strips to circles. 100EX has been touring all over the world since the beginning of this year, and it is expected to give a demonstration in Shanghai in two weeks. This 100EX, like other Rolls-Royce cars, was hand-produced at the Goodwood factory in England. This Rolls-Royce anniversary edition is not for sale, so there is no price. However, Huang Wenwei told reporters that Rolls-Royce will launch a new car code-named RR02 in 2007, which is based on 100EX. RR02 will use a 6.75L V 12 engine. Steven Conrodi, Marketing Manager of Rolls-Royce Asia Pacific, said that RR02 will pay more attention to the driving experience. The reporter noted that this may be a major shift in Rolls-Royce's strategy. The new model will pay more attention to handling. According to reports, traditional Rolls-Royce cars pay attention to luxury and ride comfort. But RR02 is a convertible, which emphasizes the driving experience and fun. It is understood that many Rolls-Royce users in Europe like to drive their own cars. However, there are cultural differences in Asia. Many people like to sit in the back seat and let full-time drivers serve them. In view of this, when relevant personnel launch new cars in Asia in the future, Rolls-Royce will do some targeted publicity to change people's impression. Rolls-Royce sells about 800 to 65,438+0,000 cars worldwide every year, with 67 dealers and 4 in China, located in Hongkong, Beijing, Guangzhou and Shanghai respectively. These four places will be all over the country, including some places with inconvenient transportation in the west. Stephen Conrodi said that it takes about four or five months for Rolls-Royce to order and pick up the goods. Because it is a flight service, for users who need maintenance, technicians can generally fly to the owner's place for service the next day. Rolls-Royce will not push low-end models in the mainland market. "Rolls-Royce is the leader." Stephen Conrodi said that although Bentley's Continental GT sells well, unlike Rolls-Royce, Bentley's elegance can be said to be an opponent of Rolls-Royce, but now it is not Bentley's main product due to the problem of model update. Stephen Conrad also said that Rolls-Royce will not launch lower-end products to compete with Bentley's Continental GT. Rolls royce may also expand its sales network in Chinese mainland. 100 years ago, a man named Rouse and a man named Les met in a hotel in England. After their negotiation, a new automobile brand was born. In the operation of 100, Rolls-Royce successfully shaped the image of a super luxury car. A few days ago, in Repulse Bay, Hong Kong, the world's only century-old Rolls-Royce 100EX was shown to the press. draw