Wechat marketing is the innovation of enterprise marketing mode in the era of network economy, and it is a network marketing method that rises with the popularity of WeChat. Wechat has no distance limit. After registering WeChat, users can form contact with "friends" who are also registered around them. Users subscribe to the information they need, and merchants promote their products by providing the information they need, thus realizing peer-to-peer marketing.

WeChat marketing, including the basic content construction of WeChat platform, the development of micro-official website and the expansion of marketing functions; In addition, there are WeChat membership cards and personalized function development for different industries, such as micro-catering, micro-takeaway, micro-real estate, micro-car, micro-e-commerce, micro-wedding, micro-hotel and micro-service.

history

20 1 1, 1, 2 1, Tencent launched WeChat, an instant messaging application, which supports sending voice messages, videos, pictures and texts, and enables group chatting. 20 12 on March 29th, after a lapse of more than one year, Ma announced through Tencent Weibo that the number of WeChat users had exceeded 1 100 million, which was one third of the registered users of Sina Weibo. With the continuous promotion of Tencent QQ mailbox, various outdoor advertisements and its products, the users of WeChat are also increasing month by month.

superiority

Wechat's one-on-one interactive communication method is interactive, and it can form a friend relationship while accurately pushing information. Based on the advantages of WeChat, customer service marketing with the help of WeChat platform has become another emerging marketing channel after Weibo.

Weibo's natural characteristics are more suitable for brand communication. As a self-media platform, Weibo's spread breadth and speed are amazing, but its spread depth and interaction depth are not as deep as WeChat.