Shopping Mall Planning 1 Activity Time: 20xx65438+February18-65438+February 25th.

Activity content:

I took a picture with Santa Claus

Activity time: 65438+February 22nd, 23rd, 24th and 25th Venue: 1F main entrance.

Activity: Customers who shop all over 200 yuan on that day will be given a snapshot of 1 Zhang Baoli as a souvenir. The shopping amount will not be accumulated repeatedly, and each person is limited to 1 time, and the amount is not limited. Daily quantity is limited, while stocks last.

Number of polaroid snapshots per day:1222nd Saturday 1501223rd Sunday1501224th Monday150.

Second, tonic in autumn and winter, killing tigers in spring, royal health and prosperity

Activity time: 65438+February18—65438+February 25th. Venue: 4th floor, main service desk side.

Activity content: Customers who spend more than 100 yuan will receive the coupon 40 yuan of Qinshan Village restaurant with the cashier's note of the day, and the meal arrival fee (except tobacco, alcohol and drinks). If you buy more than 100, you will get 40 yuan. Buy more and get more: send 500 pieces every day. Qin shanzhai is waiting for you!

Address: No.247 Wuhouci Street, Chengdu Tel: Note: The details are subject to the announcement of in-store activities!

Third, the Christmas Eve Passion Beer Festival.

Activity time: 65438+7: 00 pm on February 25th. Venue: 1F Side Gate Square.

Activity: Christmas Eve, where are you going? Why not come to x! There are music, dancing, Santa Claus and, most importantly, beer! Beer and music, let's get high together!

Fourth, the lucky Christmas Eve Christmas party.

Activity time: 65438+February 24th (afternoon: 18: 00-22: 00) Venue: 1F side square.

Activity content: Today is Christmas Eve, friends, let's gather in X! Cool dance t. O .p group, the highest singing, more wonderful live lottery, just the opportunity for you to participate.

Award setting:

First prize: Siemens 2 1 18 mobile phone, worth 1480 yuan (one person).

Second prize: Ports's tie is worth 489 yuan (second place).

Third prize: Avon Beauty Bai Jie Gao Rong Value 200 yuan (third place)

Memorial Award: Siemens Small Gifts (200)

Note: Please go to the event site to get the lottery ticket for the lucky draw.

5. Give gifts and grab candy at Christmas.

Activity time: 65438+February 22nd (Saturday)-65438+February 25th (Tuesday) Venue: 1F main entrance square.

Activity content: Christmas is coming, and Santa Claus is giving presents. During the activity, customers who shop all over 200 yuan can take part in an interesting game at the activity place with the cashier's note: guessing boxing with Santa Claus (3 strikes and 2 wins). The winner can grab a handful of sweets in our candy box with one hand and take as much as he can. Absolutely interesting! Get involved quickly! Limited quantity, first come, first served, while stocks last!

Six, Christmas couples singing contest

Activity time: 65438+February 23rd (Sunday) at 2: 30pm. Venue: 1F side square.

Activity content: Couples can sign up for the competition free of charge, limited to 30 groups. Participants should bring their own VCD, tapes, MD and other audio sources. The judges will award the first, second and third prizes on the spot, and each participant will receive a beautiful participation award.

Award setting:

First prize: a gift worth 500 yuan (1 right)

Second prize: gifts worth 300 yuan (1 pair)

Third prize: gifts worth 100 yuan (2 pairs)

Participation Award: Gifts worth 10 yuan (26 pairs)

Seven, Christmas card lottery

Activity period: 65438+February 22nd, 23rd, 24th and 25th. Venue: mezzanine of 1F main entrance.

Activity content: During the activity, customers who spend more than 100 yuan (only valid on the day of accumulation) can redeem 1 Christmas card at the mezzanine of 1F main entrance with the cash receipt, and 200 yuan can redeem two (zero amount is not counted) when he arrives at the account. The more he buys, the more he gets. At 6: 30 pm on the 25th, the lottery will be held on the right side of the main entrance. All prizes are waiting for you (household appliances, photographic equipment, jewelry, computers, bulk group purchases, etc.). , do not accumulate money, each receipt is limited to 1 piece).

In addition, you can also get a staircase bar coupon (worth 50 yuan) in the lucky draw, with a daily limit of 200, while stocks last!

Prize setting:

First prize-worth 4800 yuan (1)

Second prize-3200 yuan (1)

The third prize-a prize worth 2200 yuan (2)

Fourth prize-bonus 1000 yuan (3 awards)

Lucky Award-100 Yuan Bonus (50)

Eight, Christmas rock music party

Activity time: 65438+February 22nd (Saturday) at 2: 30pm. Venue: 1F side square.

Activity: Christmas in Ito. We will try our best to build a top rock band from excellent bands at home and abroad and create a real music space for you, at 2: 30 pm on February 22, 65438.

Chapter II of Shopping Center Planning Wal-Mart has grown from a small township enterprise to a world-famous "retail empire" and gradually developed into a leader of retail enterprises. Its footprint is almost all over the world, and it has won unanimous praise from consumers. Since/kloc-0 opened in Shenzhen in 1996, many supermarket chains have also opened. Now Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:

Second, the purpose of the activity:

1, the basic goal: to celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low prices, cheap products and excellent services, spread the popularity of shopping malls and establish a good corporate image.

2. Marketing objectives: expand customer participation through various activities, stimulate sales, improve the efficiency of shopping malls, and increase corporate profits through entertainment marketing.

Long-term goal: increase sales, expand market share, and finally achieve the unity of economic and social benefits.

Third, the current marketing situation:

1. Market situation: the location is around the bustling business district, and the actual competitors are large supermarkets such as Beijing Hualian Jinboda, and there may be potential competitors.

2. Product status: Most products are mass consumer goods, with a wide range of products and little price difference.

3. Macro-environmental conditions: Most consumer groups are floating population, with high population density and large passenger flow. The actual demand and potential demand of consumers are great.

Fourth, SWOT analysis:

Advantages: Wal-Mart has a strong scale effect. It is highly competitive to some extent. However, it constantly updates technology, buys satellites, and builds a strong supply chain management with highly standardized business philosophy, scientific operation and marketing, and perfect training system. Disadvantages: large scale, huge operating cost, which brings greater challenges to management. There are many problems in local development. Opportunity: At present, the retail industry is developing very well and the market probability is high. Grasping and analyzing the market is helpful for enterprises to seize opportunities and lead a new shopping climax. Threats: realistic and.

Verb (abbreviation of verb) price strategy:

1. Based on the cost, taking the prices of similar products as reference, and taking the slogan of "low price every day" as the slogan, we will launch high-quality and low-priced goods.

Give appropriate discounts to encourage more purchases.

VI. Promotion strategy:

1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Keep the localization operation.

Seven, advertising:

1, the "5M" principle: choose newspapers and TV to inform customers that Wal-Mart is opening in Zhengzhou, and deliver information with good quality and low price. The beautiful shopping environment will arouse customers' desire to buy, thus increasing sales.

2. Distribute leaflets on the street to convey Wal-Mart's business philosophy of "low price every day" to customers.

3. Invest more in the advertising budget when opening a store for the first time, cut down the advertising volume immediately after the store opening craze, and try to reduce unnecessary advertising expenses while keeping the price of goods low and reducing the advertising volume and cost.

4. Advertisements that focus on selling points are POP advertisements.

Eight, open * * * relationship:

1. Establish and maintain the normal cooperative relationship between enterprises and consumers.

2. Enterprises should establish good cooperative relations with suppliers to ensure the normal operation of goods.

3. Set up a popular science corridor, tell people about the methods of protecting resources and environment by pictures and words, and establish good community relations.

4. Sponsor out-of-school children to participate in some public welfare activities and establish a good corporate image.

5. Invite officials to visit the enterprise and attend the press conference.

Nine: business promotion:

1. Implement membership promotion: consumers can enjoy various special services after becoming members.

2. Selling to consumers: giving away samples for sale.

3. Grasp the characteristics of demand. Nowadays, seasonal goods and general perceptual goods are mostly promoted to stimulate consumer demand and expand sales.

X. Logistics distribution: In logistics management, the distribution center is adopted to ensure the normal operation of goods during the promotion period in the most suitable place in the business area.

XI。 Plan the cost budget of the scheme; Total promotion expenses; Advertising expenses; Commercial discount fee;

Twelve. Analysis and forecast: I feel that through Wal-Mart's promotion plan book, we can obviously find that his plan is very well written. The general steps of a planning book are background, purpose, content, time, place, name, development mode, publicity mode, cost budget and effect evaluation. Wal-Mart's promotion plan embodies all these, and he also made a SWOT analysis, which not only analyzed his own strengths and weaknesses, opportunities and threats, but also included price strategies and advertisements. The market situation is also analyzed. It can be said that it is a relatively successful planning book, but there is no clear time and place for promotion, and there is no budget for the expenses required for various promotion activities. What's more, those people didn't explicitly write this activity, but only wrote it from the content. I saw it from Wal-Mart's promotion plan at this time. An enterprise needs a clear plan to make its activities successful. Only by attracting customers' attention can we improve the image of the enterprise and get more profits from the market. From this planning book, I learned how to write it. I only knew from books that the planning book should be written from these aspects before, but I didn't write it myself. From here, I finally realized that writing a planning book is not as easy as I thought. I learned to write a planning book. The success of a planning book is also very important for an enterprise.

Shopping Mall Planning Chapter III 1. Theme: "Thanksgiving Christmas Sale 65438+February"

1, crazy hours every day.

2, supermarket shopping fresh pies plus 1 yuan more than one.

3. Lidan Wenwanjia Winter "Sweaters, Underwear and Bedclothes" Exhibition.

4. Christmas gift sales

5. Christmas "adventure" came to the store to surprise.

6. Merry Christmas Garden Happy Christmas Eve

Second, the activity time:

65438+February 6th-65438+February 25th

Three. Activity objectives:

It is only necessary to create a strong festive atmosphere during the event and increase the number of customers in the store, in which the supermarket sales increased by 10% compared with before the event.

Four. Activities:

1, crazy hours every day.

A) Activity time: 65438+February 65438+April-65438+February 25th.

B) Location: Floor 65438+Floor 0-4.

C) Activity content: During the activity period, 1 time slot is taken irregularly every day from Monday to Friday (peak time), and 2 time slots are taken irregularly every day from Saturday to Sunday (including 24th and 25th). 1-4f, select 1 counter, and hold a limited-time snap-up activity for 20 minutes, that is, 50% off the current price. (Goods sold during the snap-up period are recommended to be exempted from deduction)

2. Supermarket shopping for fresh pies plus 1 yuan.

A) location:-1F

B) Activity time: 65438+February 65438+April-25th.

C) During the activity, anyone who has made a one-time shopping trip to 28 yuan or above in our mall will receive a gift with a small ticket plus 1 yuan. (Limited daily, first come, first served)

D) level setting:

After shopping in 28 yuan, 0 yuan will add 65438+ 1 package paper (limited to 500 packages per day).

One grapefruit 1 yuan after shopping in 48 yuan (limited to 200 per day).

After shopping in 88 yuan, 0 yuan will add 65438+ one bottle of soy sauce (daily limit 100 bottle).

3. Lidan Wenwanjia Winter "Sweaters, Underwear and Bedclothes" Exhibition

A) location: the pedestrian street outside the gate of the shopping mall

B) Activity time: 65438+February 65438+April-20th.

C) Organize the sales and display of sweaters, underwear and bedding in this mall in the form of off-site floats. (It is suggested to reduce the deduction and let the manufacturers sell at a special price. )

4. Christmas gift sales

A) Location: Pedestrian street outside the gate and side door of the shopping mall.

B) Activity time: 65438+February 2 1 -25.

C) Organize supermarkets and department stores to hold exhibitions of Christmas gift-related commodities in the form of off-site floats.

5. Christmas "adventure" came to the store to surprise.

A) site: the whole site

B) Activity time: 65438+February 24th-25th.

C) Activity content: During the activity, Santa Claus will appear in stores on all floors from time to time. Friends who come to our store that day can look for Santa Claus in the store. If you find Santa Claus, you will get a beautiful Christmas gift from Santa Claus, and everyone will be limited to one. Special reminder: 12/24 When the store is closed, customers can get a special closing gift! The quantity is limited until delivery.

6. "Merry Christmas Garden" Passionate Christmas Eve

A) location: pedestrian street outside the gate

B) Activity time: 65438+activity from 7: 30 to 9: 00 on February 24th and 25th.

C) Activity content: In order to create a warm atmosphere of the festival and gather popularity, two large-scale Christmas revelry parties will be held outside the shopping mall on Christmas Eve and Ping An Night. It is suggested to organize the employees of the shopping mall to attend the parties, so as to facilitate the on-site customers to participate.

Verb (abbreviation of verb) media publicity planning:

1. Media promotion:

A) DM leaflets: 20,000 DM leaflets were distributed through newspaper clippings and door-to-door distribution on June 5438+February 65438+April.

B) Newspaper advertisement: On February 5, 2006, 18 published a half-page activity information advertisement in = = Evening News (issue 1);

Cost estimation of intransitive verbs;

1. When shopping in the supermarket, fresh pies are added with 1 yuan, and 500 yuan × 19 days = 9500 yuan.

2. Christmas "adventure" to the store for a surprise of 2000 yuan.

3. "Merry Christmas Garden" Passion Christmas Eve 15000 yuan.

4. Newspaper advertising and other publicity expenses: 20,000 yuan.

5. Activities and Christmas atmosphere are arranged at RMB 65,438+00,000.

6. 56,500 in total

Seven. Commitment mode

For the expenses of this activity, please refer to last year for department stores. Through the arrangement of Christmas atmosphere, the cost is shared by the manufacturer at the extra cost per square meter 1 yuan. The supermarket suggested that the manufacturer should bear 4000 yuan.

Background analysis: Due to the financial turmoil at the end of last year, the Hong Kong dollar depreciated at the beginning of this year, and the industry competition was fierce. The company's operating profit was greatly impacted, and the direct reason was the decrease in passenger flow. In order to stabilize old customers, develop new customers and repay consumers, the company will hold a big promotion on the occasion of its fifth anniversary.

I. Planning Purpose (Target)

In order to thank new and old customers for their support, trust and affirmation to our company in the past five years and to repay consumers, this activity is specially launched. The planned passenger flow in these three days is 1 10,000 people/time, and the estimated gross profit is 654.38+10,000 yuan. Sha Tau Kok has a market share of over 60%. Promote leisure industry, establish brand awareness and make customers feel happy and affordable.

Second: the theme

Leisure xx, the fifth anniversary of joy.

3. Pre-publicity, layout and preparation work

Principle: Use as little money and physics as possible, and use more manpower and existing resources.

Publicity:

The main means is to issue dm sheets to every area, including streets, commercial areas and residential areas, mainly potential consumers, and issue carpets for trial use. (Person in charge, class teacher, supervisor)

Internally: encourage internal employees to participate in activities, introduce and attract friends and relatives, mainly through word-of-mouth promotion.

Arrangement:

Time: x month x day to arrange the venue.

Location: business premises, focusing on decorating the lounge, setting up the stage, preparing the lottery box, TV, audio and video. (Person in charge: Director Zhou)

Purchase and preparation of prizes: there will be prizes (28 foot bath rolls and 8 massage rolls will be given as souvenirs).

Person in charge of articles (color bars, ribbons, banners, balloons, DVDs, invitations, membership cards, stored value membership cards, pop, etc.). ) open to question.

Program solicitation (directed by Zhou)

1, each department or class will perform at least one program; Technician department has no less than 3 projects.

2. Finish the program declaration before 1 1 this weekend afternoon (Director Cheng is responsible).

The rehearsal will be held from next Monday to Thursday.

4. Program applicants should bring their own accompaniment instruments or audio CDs.

Four: Specific content:

Activity time: three days from xx to XX, X month (tentatively starting at 8: 00 every night, estimated to be 2-3 hours).

Venue: Lounge, draw lots between two rear projection.

Moderator: xxx

Prize distribution: coordinated by the welcome department.

Shopping mall planning Article 5 Activity time:

Xx year 65438+February 29th -xx year 65438+1October 3rd.

Focus of activities:

1. New Year's Day promotion can be divided into two steps: welcoming New Year's Day and celebrating New Year's Day, with the emphasis on celebrating New Year's Day. This plan is suitable for celebrating New Year's Day during the New Year's holiday. The time to welcome New Year's Day is 65438+February 29th -3 1 in xx, and 3 1 is Saturday. Weekend promotions can be promoted by "Welcome New Year's Day". The time to celebrate New Year's Day is 65438+1October 1-65438+xx years1October 3rd.

2. The focus of promotion is clothing and household appliances, which are the main source of sales profits of merchants and also the customers buy more goods during New Year's Day.

3. New Year's Day is the beginning of a new year. In order to thank members' customers for their long-term review in the past year and their continued presence in the new year, special promotion activities can be carried out for members.

4. New Year's Day is also the climax of wedding consumption, and corresponding promotional activities can be launched.

Special planning activities:

(A) shock release of binary home appliances

xx=xx+2

When shopping for over xx yuan, you can buy vcd, rice cookers, telephones, gas cookers, tape recorders and other commodities worth 200-300 yuan with 2 yuan money. Operating instructions for the planning scheme of New Year's Day activities in shopping malls:

*2 yuan should have a variety of items to choose from, giving customers more choices.

* The average value of goods can be determined by the supermarket according to its own strength, but it is best to have a wide variety of attractive goods, which are obviously different from the normal price and can cause a sensation. For example, vcd, rice cookers, gas cookers, tape recorders and other commodities worth 200 yuan to 300 yuan.

(2) Open xx roses in the New Year.

Customers who shop in the supermarket will be given a rose with the shopping receipt, ***xx, while stock lasts.

Operating instructions:

* This activity can also take the form of door-to-door delivery. Whether shopping or not, send a rose, but pay attention to prevent crowding and looting.

* The activity time can be 1-2 days, depending on the strength of the merchant and the gift effect on the first day. The gift-giving time starts from business hours.

(3) New Year-move a pot of flowers and plants home

In the new year, people often like to add some decorative items, such as flowers and plants. Holding different kinds of flowers and plants exhibitions at the entrance of shopping malls, accompanied by text explanations and on-site introduction and explanation by lecturers, will certainly attract a large number of people to watch; At the same time, you can also organize a group of flowers for on-site sales.

Venue: the square in front of the door or the central hall.

Processing instructions

1. Exhibition-oriented, supplemented by sales. To a certain extent, the exhibition aims to improve the taste of shopping malls, provide consumers with an opportunity to watch, and is also an activity to guide consumers' interest and transfer certain knowledge.

2. Exhibition content: Besides flowers and plants, goldfish can also be exhibited. In operation, it is relatively more convenient and easier to place flowers and plants, and it doesn't take much thought to carry and place them.

3. The flowers and plants needed for the exhibition can contact the Botanical Garden or the Flower and Bird Market for help.

(d) The new year begins with exercise-challenging your speed and physical strength.

Activity: Challenge physical strength and speed competition, set up a treadmill on the spot, compare who can run how many miles a minute on the treadmill, and set awards and prizes according to the results of the competition.

Award setting:

1 The first prize of sports shoes is worth about 300 yuan.

The two sneakers in the second prize are worth about 200 yuan.

5 sports shoes, badminton rackets and table tennis rackets with the third prize, worth about 100 yuan.

Processing instructions

* Registration method: adopt the method of pre-registration and on-site registration. The pre-registration time is from February 25th, xx to February 25th, 365438 +0. Post a registration notice at the entrance of the mall and register at the planning department of the mall. Registration is not restricted by conditions. The number of applicants is about 30-50.

* In order to speed up the race, you can set up 2-3 treadmills.

* Venue: Qianmenqian Square

(5) The New Year begins with love-donating to the Hope Project charity sale.

Activity mode: open a charity sale area, and donate one yuan to the mall for each item sold.

Commodity sales: backpacks, toys, books and other commodities with a value of 10- 100 yuan.

Operating instructions:

New Year's Day is the beginning of a new year, and a good beginning is half the battle. Holding a charity sale at the beginning of the new year will greatly enhance the good image of the mall.

* Shopping mall donation method: it can be a way of donating one yuan for selling a commodity, or it can be a percentage commission of all sales from charity sale; At the same time, a donation box can be set aside for customers to donate by themselves.

* Inviting notaries to notarize on the spot.

* Joint Hope Project is jointly organized by relevant departments, and can also be twinned with Hope Primary School to form a long-term supporting relationship.

* Invite relevant news media to participate in the interview.

(6) Members are rewarded with gratitude.

Activity time: xx year 65438+February 20th -xx month 65438+ 10/0, lasting for 20 days.

The old year has passed and the new year has arrived. In order to thank members' customers for their long-term review in the past year and their continued presence in the new year, special promotion activities for members have been launched.

1. Member sweepstakes or points redemption activities.

2. Special offers for members: List some products that only members can enjoy special offers. The product coverage can be wider, including products from different departments, and the pop live poster indicates that it is a member discount.

3. Carry out trade-in activities and offers.