South bedding was established in 198 1 year. Is a textile enterprise integrating R&D, production and sales. It owns Shanghai Nanfang Bedding Co., Ltd., Wenzhou Nanfang Bedding Co., Ltd. and Chongqing Nanfang Bedding Co., Ltd. ... with an existing workshop area of120,000 square meters and more than 2,000 employees.
We take the brand as the flag sail, rely on traditional culture, rely on modern fashion rhythm, adhere to the luxurious and high-quality brand line, and take festive bedding experts as the appeal point, and develop into a comprehensive urban home textile brand with urban women aged 25-45 as the main consumers, with five categories: festive series, home series, youth series, core series and other series. Covering bedspreads, four-piece sets, quilts, pillow cores, towels, cushions, summer products, children's products, mattresses, one-piece combinations and other 10 series of more than 300 varieties of products, to meet consumers' home shopping choices.
After 30 years of development, the company has formed a marketing strategy model based on franchise chain management system. South bedding chain sales network has spread all over 30 provinces, municipalities and autonomous regions, and more than 65,438+0,000 franchise stores and counters have been set up nationwide, which have been selected by more and more dealers and recognized by more and more consumers. With strong R&D strength and strict production management experience, South Bedding has taken the lead in passing ISO900 1:2000: 2000 quality management certification and CQC eco-textile certification in the same industry, and is the first demonstration and application base of popular colors of household textiles in China. In recent years, the bedding decoration in South China has developed rapidly, and the brand awareness has been continuously improved. It has successively won the honorary titles of "China Famous Trademark", "National Inspection-free Product" and "Zhejiang Famous Brand Product".
In 2003, Southern Bedding Decoration purchased more than 100 mu of land in Jinshan District, Shanghai, and built "Southern Bedding Decoration Industrial Park". The first phase of the project was completed and put into operation in 2006, with a total construction area of 50,000 square meters. A brand-new management and operation framework with Shanghai as the R&D center and sales center was established, and the comprehensive layout of the building was further integrated with the international industrialization road and requirements. Shaoxing South Bedding Industrial Park started construction in the second half of 2008, with a total construction area of over 40,000 square meters. The investment of southern bedding in Shaoxing Industrial Park is another major breakthrough in promoting "brand upgrading and industrial upgrading" in the enterprise development strategy. By then, a three-point and one-line economic development layout of "Shanghai-Shaoxing-Wenzhou" will be formed, which will provide considerable development space for the company's various undertakings.
South bedding decoration takes "leading the trend of domestic holiday bedding, so that every family can feel the fun brought by South bedding decoration" as its corporate mission and the service concept of "sincerity, perfection and beauty" as its purpose. In 2007, South Bedding Decoration invited Miss Cecilia Cheung, an international movie star, as the corporate brand image spokesperson, to launch a new image in an all-round way, enhance the brand influence in an all-round way, build the core competitiveness of the enterprise, and become the first brand of festive bedding in China. With enthusiasm, affection and long-term unremitting efforts for the home textile industry, the company's developers and designers have absorbed advanced technologies at home and abroad while constantly innovating. They have successively developed luxury suites, European suites, bedspreads, quilts, pillows, towels, cushions, summer products, children's products, conjoined combinations and other 10 categories, forming more than 300 varieties of products.
The company's sales network covers 29 provinces and cities (autonomous regions) and has opened more than 600 franchise stores and counters. Southern bedding has become the preferred bedding brand for consumers' weddings and housewarming. South Bedding took the lead in introducing franchise chain operation mode to other home textile brands, and explored a more successful chain operation system. The chain sales network covers 30 provinces, municipalities and autonomous regions in China, and has opened more than 65,438+0,000 franchise stores and counters nationwide, which are selected by more and more dealers and recognized by more and more consumers.
Our products are exported to the United States, Germany, Canada, Australia, South Korea, the Middle East and other countries and regions 10, and we have opened South bedding overseas stores in Spain and Dubai. With excellent product quality and excellent service, the company has gained a good reputation and formed a marketing pattern of East-West interconnection and North-South echo.
The company attaches great importance to the research and development of new products. While absorbing advanced technologies at home and abroad, we constantly introduce new ones. We have developed more than 300 kinds of products in luxury suits, European suits, bedspreads, quilts, pillow cores, towels, cushions, summer products, children's products and conjoined combinations. The products are fresh, elegant and luxurious, which are deeply loved by consumers at home and abroad. Because of its mysterious oriental charm and the ingenious combination of tradition and modernity, classicism and fashion, the wedding bedding suite has become the first choice bedding brand for family weddings and housewarming in China.