How to start a wedding company 1 Store location, how to open a wedding company location is very important, and whether the store selection is reasonable has almost become an important part of the success of all wedding companies. The following is the four-step rule of the best site selection recommended by Shengya. (1), choose a place to determine the direction and flow of people. First of all, you must know where people are going, not just there. You can spend some time calculating the flow of people in the target area of interest in the morning, afternoon and evening, counting the number of people entering nearby shops, and looking at the proportion of office workers, students and young people passing by, at least once on weekdays and weekends. In this way, you can know what percentage of your effective customers and potential customers account for the total traffic. In addition to where people go, you should also consider how long it will take people to your store and whether you have time to visit your wedding dress shop. (2) Visit the surrounding environment. With the pre-selected store location, the second step is to inspect the surrounding environment. At this time, we should observe it from two angles. First, from the businessman's point of view: what is the sign that a lot can create performance? What is the consumption rate of the fixed population in this lot? Secondly, from the customer's point of view: will you come here to shop? What kind of people visit here? There are unpopular corners in prime locations and popular strongholds in secondary business districts. Finding a house is the most taboo. Just seeing others succeed, I want to copy a store next door. Besides, can you stop customers before others stop their way? Always pay attention to the opponent's position and find a place to play. You must stay ahead, otherwise, your business may be affected if you fall behind similar stores. Competition is the eternal theme of shopping malls, and its law is survival of the fittest. (2) Looking at storefront buildings is equivalent to living advertisements. Please look at the store carefully and doubtfully with the mood of your first date. Look at it from a distance first, and then look carefully. Imagine how your store feels in this space. Once the store name is put on the signboard, will it stand out? Can people who drive by see it? Can pedestrians notice from the sidewalk? A good storefront is like a living advertisement, which can not only make people find you easily, but also show their storefront to potential customers passing by. (3) Choosing a good neighbor will make you less entangled, and customers will feel that the quality of goods in adjacent stores is quite similar, so it is very important to be in the same place and have similar or related brands. For example, if we open a wedding dress shop next to large wedding photography, shopping malls or supermarkets, customers who patronize these places will also be attracted by our store. In addition, it would be better if you can meet quality neighbors such as large hotels. If we can promote it in these places, it will definitely add points to our business. Opening a home textile chain store and choosing the right address means that the wedding is half done, which teaches you how to say that the single wedding industry is a low-input and high-return industry, but the annual performance of the same wedding company is also very different. Some companies make millions a year, some hundreds of thousands, or even tens of thousands less, just to make a living. There is a lot of knowledge in it, and it is an essential magic weapon for the wedding company to keep the guests who come to ask. How to talk about the order with the guests in order to find the breakthrough point accurately? Q: Communicate in a simple way instead of asking questions. From the perspective of role psychology, the client (buyer) has a certain psychological advantage in front of the server (seller) from the beginning, so when the wedding company talks with the couple at the beginning, it should fully take care of the couple's feelings, that is, the feeling of being "God", being fully respected and earning enough face. There is actually a lot of knowledge in it. What did you ask? How to ask? Know what? By asking questions, we should not only know each other's family background and approximate income, but also know how much the other party will spend on their own wedding, so as to meet the needs of customers according to their different economic conditions. Talk: Tell relevant cases to stimulate new people's ideas. Under normal circumstances, it is difficult to throw a question to newcomers and let them answer it immediately. The monologue practice of a successful wedding company is to guide and inspire new people with a large number of relevant cases and successful operation modes in the conversation, which often makes new people open their eyes and draw inferences. Not only is it profound, but it is also very strong in real life, and it is very easy to inspire new people to find bits and pieces along the way. Listen: The monologues of excellent wedding companies are all absorbed in listening to new stories. Because they know that only when you listen carefully can newcomers speak patiently. When an excellent monologue hears something that he (she) is particularly interested in, he (she) will ask questions and questions to new people at any time, and at the same time, he (she) will quickly mark on the paper instead of writing, because he (she) knows that although a good memory is not as good as a bad pen, a bad pen will not convey the expression that you are interested in to new people in the story, not to mention that it is difficult and easy to listen and remember both.