The etiquette language of Zhike Company is created orally, passed down orally, and constantly processed and improved in the process of circulation. This is different from other forms of folk literature. Bashan folk etiquette is the expression of people's customs in a specific time and space. In the interaction with the surrounding environment, many folk custom experiences are created and passed down in regional groups, forming a set of arrangement and combination of folk custom behaviors and etiquette concepts, which often appear repeatedly, becoming the custom system observed by * * * and the custom norms recognized by people, thus restraining people's custom order. This is due to the carrier function of the etiquette language of Zhike Company.