Generally speaking, wine merchants will improve the quality of products and services by accurately positioning the consumer groups of wine in advance, hoping to cultivate loyal customers who like their own brands.

Second, produce high-quality wine.

If there is no excellent product, everything is empty talk. To brew high-quality wine, you might as well attend more wine training classes and consult more wine experts. First, learn wine-making techniques and appreciate the art of wine!

Third, obtain the necessary liquor license.

Every country and region has different laws and regulations on wine sales, whether online or offline. Before you officially sell alcohol, please make sure that you have a local liquor license.

Fourth, create and broaden sales channels.

If you plan to sell wine online, please hire a web designer to design and beautify the online sales page professionally, which will help your products attract more orders. If you open a retail store offline, excellent geographical location, high-quality products, professionally trained retail staff and attractive display are all important factors for successful sales.

Hire a public relations company to effectively promote wine products.

If the budget is sufficient, then a professional wine public relations promotion company will be the ideal choice. Through professional and effective promotion, your products will leave a deep impression on consumers and urge them to buy your wine.

6. Participate in wine-related activities on a regular basis.

Whether it is a wine exhibition or a seminar, all kinds of wine-related activities will help you learn from the outstanding top people in the wine industry, and it is also an important step to accumulate experience bit by bit to succeed. If you want to succeed in selling wine, you should not only have a keen sense of business, but also have a deep knowledge of wine, which can be found in wine activities.

Supermarket: the main channel of wine sales, a wine broker said that supermarket sales of wine is the most common wine sales model.

Its sales volume is much higher than other sales methods.

At the London International Wine Show held last week, Robin Copestick, the founder of the British Copestick Murray Wine Company, said that in Britain, supermarkets accounted for 865,438+0% of wine sales, which shows that the influence of supermarkets in wine sales is extraordinary.

Australian wine in the supermarket

Robin Copestick thinks that sometimes some wines sell well in supermarkets, and the industry thinks that these wines are the best-selling products. In fact, this is because consumers can easily buy these wines in supermarkets, so these wines have become the best-selling products.

Copestick said:? An important reason for the expansion of Blossom Hill in the UK is that its products are sold in all major supermarkets in the UK. If you put other products on the shelf, consumers will still buy other products. Do you think consumers will go out of the supermarket and buy Huashan somewhere else because there are no products in the supermarket? The answer is obviously no?

? But, of course, besides supermarkets, there are some other sales methods. ? Copestick added. He said that he was particularly impressed when selling I-heart wine, because he knew the importance of contacting customers. ? Contact with customers who really want to buy products has a great influence on our sales. ?

Jamie Hutchinson, the head of Sampler wine company, said that he relied on wine tasting organized by independent wholesalers to sell wine. He said:? I have a batch of expensive Sauvignon Blanc wines from New Zealand. We organized three defective cocktail parties in six months. After each tasting, the sales of this wine will drop, but the sales of other wines will increase accordingly. In addition, regarding wine marketing, sometimes it is the packaging, not its value, that creates the brand. ?

Copestick believes that although the online sales model of wine is quietly emerging, the value brought by selling wine in supermarkets can never be ignored. After all, supermarkets let more people contact and drink wine.

The sales channels of red wine are group buying, specialty stores, supermarkets, restaurants, star-rated hotels, night shows, small shops and general retail, and now there are online sales.

How to expand the sales channels of red wine and establish a direct wine cellar or winery?

For many franchisees, they often choose to become franchisees under a certain wine brand, such as building it into a wine cellar or winery. The biggest advantage of this model is that it can store, wholesale and retail imported wine products. Many wine cellars and wineries are not necessarily located in crowded places, but in places with convenient transportation and close to commercial areas or residential areas. The advantage of this is that you can rent a larger storefront at a suitable rent, while the wine cellar or winery has an independent area for storage, display and sales, live experience and party wine tasting. Through accumulation, constantly expand customers from all walks of life, thus forming a loyal customer base.

Developer super channel

This is a very traditional sales channel. After all, as various types of large supermarkets, there are dense crowds shopping in them every day, which can quickly gather people. Through on-site promotion, product display, on-site tasting and other means, selling through supermarket channels has become the most effective means for many wine merchants, and it can also make their imported wine brands quickly enter the consumer's field of vision.

Develop high-end hotels and business clubs.

As a place where elite high-end people gather, the consumer groups of high-end hotels and business clubs belong to those customers with strong spending power. They not only have strong social resources, but also have the opportunity to generate stable and large sales once imported wines form a brand in their hearts. So many wine merchants try their best to occupy such sales channels.

Traditional dining and entertainment places

Different from the above-mentioned high-end places, traditional catering and entertainment places belong to sales terminals that are more suitable for the general public. Therefore, in order to enter the market, imported wine merchants usually choose hotels, restaurants, KTV, nightclubs, bars, cafes, western restaurants and so on. The biggest feature of this sales terminal is the large passenger flow, which can urge customers to spend directly and shorten the sales cycle. But this kind of place needs to pay a certain entrance fee, and there is also an account period.

Group buying mode

For imported wine, the group buying mode is mostly suitable for medium and large enterprises with good economic conditions. Of course, the reception and entertainment activities of government agencies can also be the object of group buying. Because the group purchase mode mostly appears in some holidays or between the end of the year and the New Year's Eve, and the sales volume is large and fast, and the amount of funds occupied is small, it is very popular with imported wine merchants. However, this sales channel is deeply influenced by the economic environment and government policies, so there are certain fluctuations.

New convenience store terminal

Although this is similar to the supermarket channel, it also has its own unique conditions. For smaller convenience store terminals, they don't have the huge storage and display area of large and medium-sized supermarkets, so the placement of imported wine is very particular. Even imported red wine with the same brand and different product series may fall from the most popular display area to other marginal areas or even be removed from the shelves if the sales volume is not good. Therefore, for the imported wine merchants who develop new convenience store terminals, how to replace different commodities according to the changes of different seasons and holidays and solve the logistics distribution problem of commodities will be more likely to cause trouble if it cannot be solved.

Participate in exhibitions and explore resources.

There are many exhibitions in the wine market every year. For imported wine merchants, how to make good use of these exhibitions to expand sales will become a problem that has to be considered. After all, participating in wine exhibitions will not only enhance the popularity of their own wine brands, but more importantly, most of the buyers who come to participate in the exhibition have a strong purpose, and they all belong to a group with very clear goals. However, such people often know more about red wine than ordinary consumers, thus forcing wine merchants to come up with the best service attitude and professionalism to interact with them.

The rise of e-commerce model

Although many imported wine merchants are afraid that their products will be sold online, and then the price of the products will be damaged by the ultra-low quotation of e-commerce, the road of e-commerce in the wine industry will still be put on the agenda. This is because the development of e-commerce is not only the recognition of this emerging industry, but also because wine merchants can display and publicize their products through the Internet. At the same time, young people are the main people who like surfing the Internet and potential customers of wine consumption.

However, the e-commerce of imported wine merchants still has great resistance. After all, most wine products sold online are mainly low-priced wine products. Because imported wine products with too low price are likely to be bottled wine, whether this e-commerce model should be expanded has become a problem repeatedly measured by many imported wine merchants.