Many products of electronic enterprises in China are OEM, without their own brands. Since its establishment, Dongguang Microelectronics has been adhering to the business philosophy of "building national ambition and building Dongguang brand", insisting on the route of independent brand and not doing OEM. Relying on the brand of Dongguang, the company quickly opened the new product market with the old and the new. Dongguang has become an influential professional power device brand in the market.

The company relies on a strong sales team to adhere to the direct sales model. This enables the company to quickly respond to customers' early product design requirements and performance improvement, which is conducive to maintaining customer stability. The company adopts the integrated mode of "design, manufacturing, packaging and sales", which is conducive to establishing a brand, upgrading technology and controlling risks.

The person in charge of the company said that he would seize the favorable opportunity of China's industrial structure adjustment and upgrading, expand the production scale and enhance the scientific and technological content of products by increasing scientific research; Strive to open up import substitution markets through technological innovation and management innovation; Give full play to the existing scientific research advantages, continuously optimize the production process, expand and strengthen the production business of semiconductor devices and integrated circuits, and develop into a leading domestic and international first-class semiconductor supplier in integrated industry.

Dongguang Microelectronics is a professional manufacturer specializing in the development, design, manufacture and sales of semiconductor devices and integrated circuits in China. It is a high-tech enterprise supported by national policies, and a backbone enterprise in the domestic semiconductor discrete device and integrated circuit industry, such as protective power devices for communication, VDMOS, etc. With independent innovation, Dongguang Microelectronics has become one of the main leading enterprises producing power semiconductor power splitters and integrated circuits in China.

The main products of Dongguang Microelectronics cover four series: protection power device, VDMOS, SCR and 1300X. Products are widely used in communication equipment, network equipment, digital TV, civil circuits, motorcycles, power tools, household appliances, energy-saving lamps, consumer electronics, automotive electronics, equipment and instruments. The company has an absolute advantage in the domestic communication field protection device market, and the market share of SA series solid discharge tubes is above 80%.

Semiconductor industry is one of the fastest growing and most competitive industries in the world, and it is also an important pillar industry of global electronic information. After the financial crisis, the semiconductor industry showed a high growth trend. According to SIA data, in the first eight months of 20 10, the global semiconductor revenue reached194.6 billion US dollars, a year-on-year increase of 44.4%, reaching a new high.

China's semiconductor industry market is extremely broad, and the growth rate of discrete devices is obviously higher than the global level. In 2008, the market sales of MOSFET in China was 23.70 billion yuan, an increase of 10.9% compared with 2007, accounting for 28.84% of power devices. In 2009, affected by the economic crisis, the sales volume was 23.57 billion yuan, which was 0.55% lower than that in 2008, accounting for 30.2% of the power device market, and continued to grow compared with that in 2008.