First, how to overcome the immediate difficulties, what necessary measures are taken to reduce losses, and how to survive?

(1) Save costs and reduce expenses.

"Saving costs and reducing expenses" is the basic strategy adopted by most travel agencies, and it is also the simplest, most direct and most effective measure. Save costs through salary reduction, job rotation, job rotation and layoffs, and reduce expenses such as water, electricity, telephone, office supplies and employee salaries. Some simply closed down.

② Take advantage of business to develop individual services and outdoor sports to increase income.

While controlling costs, we should also find ways to increase income. For a long time, the business scope of travel agencies in China has been relatively simple and narrow. Some businesses belonging to the business scope of travel agencies, such as booking tickets, renting cars, booking tickets and holding meetings, have been occupied by some internet companies and information companies. Some travel agencies used this time to carry out some piecemeal business, such as booking, booking tickets and renting cars. To supplement their income. During the SARS period, some travel agencies in Nanning launched "outdoor sports": water skiing, crossing, orienteering, hiking, diving, grass skiing, going upstream, expanding, zip line flying, camping, orienteering, rock climbing, descending, going upstream, hole exploration and so on. Tourism activities do not appear in the form of groups, but provide advice and guidance to some outdoor-loving guests through the professional services of travel agencies.

③ Increase employees' income by exporting human resources.

There are many industries hit by SARS, and some enterprises are facing the difficulty of insufficient labor because they don't recruit foreign workers for the time being. Some pharmaceutical and equipment manufacturers related to "anti-Africa" are short of manpower during the peak production period, and some travel agencies take the initiative to contact these enterprises to provide them with labor resources. For example, Changzhou International Travel Service contacted a local aerosol company that produces disinfectant, and organized employees to go to the company to fill and label disinfectant in batches, but the labor remuneration and company subsidies were not bad.

(4) Use the market information and other resources that you have mastered to tide over the difficulties through cooperation with other industries.

Travel agencies make profits through services and information. Some travel agencies have established a relatively complete marketing network in their long-term operation, mastered a lot of customer information, and have a deep understanding of various market segments such as the elderly market, the student market and the white-collar market. Travel agencies can use this information to cooperate with the corresponding businesses that have just entered the local market, such as developing the elderly market with health care products companies and developing the youth market with book culture companies. Cooperate with online matchmaking etiquette companies to develop dating and blind date wedding services, help survey companies do research, and even act as regional general agents for some products, so as to maximize the role of their own sales network. A travel agency in Suzhou cooperates with high-tech agricultural enterprises to sell vegetables online.

⑤ Adjust the off-peak work schedule and redistribute time.

Everyone in the industry knows that there is a relatively low season from June 165438+ 10 to March of the following year. Except for a small number of teams on New Year's Day and Spring Festival, other Japanese friends mainly rely on the peak season income of spring, summer and autumn. In the off-season every year, I mainly do some training, annual leave and stepping on the line. Travel agencies can use this time to conduct systematic training, including tourism laws and regulations.

⑥ Policy support, rescue behavior of government departments, and * * * difficulties.

Tourism is of great significance to stimulate consumption, stimulate domestic demand, expand employment and improve people's living standards. However, tourism is also a very fragile industry, especially the travel agency industry in China, which is facing extremely heavy losses caused by SARS. If the government does not support the travel agency industry, it will take a long time for travel agencies in China to return to the pre-epidemic level in a short time. Fortunately, on May 7th, the the State Council executive meeting has indicated that it will give policy support to influential industries such as civil aviation, tourism, catering and commerce. In some areas, it will reduce or waive government fees, delay the collection of local taxes, short-term discount loans and temporary subsidies to travel agencies.

Second, after the outbreak, how to take measures to prepare for the recovery of tourism?

Consolidate the original market: SARS forced us to stop our normal business, but our contact with customers could not be interrupted. Although it is not convenient to visit customers at home now, you can communicate with customers by telephone, letter, email, etc., regularly and irregularly inform the guests about the SARS epidemic situation in the region and even the whole country, care about the physical condition of the guests, understand their work and life, and pass on the knowledge of SARS prevention and control in time. Because "old customers" are one of our most valuable resources.

② Developing tourism products: Some travel agencies take the initiative to contact scenic spots and hotels to understand the reception situation, develop some new routes, new projects and new products, plan some new activities, actively coordinate with relevant departments, and analyze which scenic spots and areas are still difficult to restore people's tourism confidence after SARS. Beijing, Guangdong, Shanxi and Inner Mongolia, which are greatly affected by the epidemic, are not suitable as key products. Travel agencies must pay attention to the rules when planning routes.

③ Grasp the opportunity of publicity: When will the epidemic be completely controlled? When does the travel agency choose to attack? Let travel agencies start the tourism market in the shortest time after SARS, and the tourism in the second half of the year will not be wiped out. According to the current situation, SARS will inevitably affect this year's summer vacation. Even if it is controlled before July, it is difficult to resume teacher-student tourism as the highlight of the summer vacation. The author believes that travel agencies should carry out publicity activities after the epidemic situation is completely controlled, and this time should be based on the date when the national health and tourism authorities cancel the travel warning.

(4) Rebuilding tourism confidence: It is by no means easy to restore the vitality of travel agencies and revitalize tourism. Now the whole tourism industry is facing a problem of arousing people's confidence in tourism. Tourism authorities, trade associations, tourist attractions, travel agencies, hotels, transportation and other tourism enterprises should unite to jointly promote sales and plan some large-scale special activities to create a "healthy tourism" atmosphere. The limited publicity funds should be spent on giving full play to arouse people's tourism awareness and taste, and achieve the effect of "holding your breath and holding money, you can finally go out for a trip to catch your breath" through advertising bombing.

⑤ Adjusting corporate strategy: SARS has disrupted our normal work arrangements, so it is necessary for travel agencies to immediately adjust their business strategies in the second half of the year and re-formulate their original plans. Marketing should focus on "safety", and travel agencies should face a reality. If they still rely on "price war" to compete after the epidemic, the operating conditions of travel agencies will be even worse, and no one will take advantage. At present, there is an urgent need for relevant parties to establish a price coordination mechanism, and travel agencies can't afford to toss at low prices, otherwise domestic travel will really be completely finished this year.

Third, how to deal with risks in future business?

In the face of SARS, our travel agency industry seems to be at a loss, because travel agencies in China have never encountered such industry losses. The rapid development of China's travel agency industry in the past 20 years has given too much prosperity to tourism professionals, covered up the huge risks in the operation of the travel agency industry, and also covered up the institutional problems behind the great development of tourism. Therefore, it is necessary to legally standardize and establish the emergency mechanism for tourism enterprises to deal with disasters, disasters, accidents and other major emergencies. Mainly includes the following aspects:

First of all, tourism authorities should strengthen legislation, standardize and guide tourism enterprises;

Secondly, the academic circles should speed up the research on major emergencies such as tourism disasters, disasters and accidents, and provide advice and help for government departments and tourism enterprises;

Thirdly, tourism enterprises should actively cooperate with insurance companies to develop relevant travel insurance;

Fourth, travel agencies should establish corresponding emergency mechanisms, including:

A) Travel agencies should formulate procedures for handling all kinds of emergencies according to relevant laws and regulations and the actual situation of enterprise operation;

B) Train tour guides, dispatchers, supervisors and relevant personnel to deal with emergencies;

C) Cooperate with insurance companies to insure against major emergencies and transfer risks;

D) Establish contingency reserve arrangement for major emergencies of enterprises;

E) Actively carry out diversified operations: large-scale and powerful cooperatives can set foot in other tourism industries, such as catering, hotels, scenic spot development, transportation and other fields, and even other industries; Small travel agencies should make reservations, car rentals, ticketing, meetings, carry out individual business and develop into independent business departments while organizing groups and meeting places;

F) Establish a travel agency customer information management system, and establish a "one-to-one" online marketing platform through brand-new network technology, which is the most valuable resource of travel agencies;

"How can you see a rainbow without experiencing wind and rain?" We believe that after experiencing the test of SARS, China's travel agency industry will definitely think more rationally about the problems existing in diligent management, find solutions that are in line with China's national conditions and industry characteristics, and establish and improve the tourism emergency protection mechanism; We are convinced that China travel agencies, which have experienced market tempering, will certainly seek development in setbacks, seriously reflect on our institutional defects, and train a group of mature professional travel managers; We firmly believe that the future of China's tourism industry will be even better.