As the flagship brand of PRIMARK in Britain, atmosphere takes the cheap route and adopts the fashionable hard discount business model, which still occupies a place in the market today with the rapid development of e-commerce.
Although many women of "awkward" age are no longer crazy and different, the atmosphere brand allows them to choose between sweetness and elegance, which is also an important reason why atmosphere is favored by many young mothers in Britain.
Extended data:
PRIMARK is a very popular brand in Britain. It has been awarded many titles, such as "the most progressive store on the street", "the most affordable store", "the best store for 50 pounds", "the best store in the city center" and "British dealer of the year". Its business areas mainly include women's wear, men's wear, children's wear, shoes, accessories, underwear, household items and so on.
PRIMARK takes the "fashion route" at affordable prices and has hundreds of chain stores in Britain, which has successfully promoted the new trend of "low consumption and high fashion" in European fashion industry. Primark is an old British clothing brand, with many brand lines suitable for different styles, including atmosphere, main clothing brand, Denim Co and so on.
PRIMARK creates a young and fashionable atmosphere in decoration, clothing style, consumption experience and in-store service, and strives to enhance its brand image. Its consumers are mainly young people who want to pursue fashion but have low income.
Baidu encyclopedia -PRIMARK