1998.7- 1998.9 Visiting researcher of Marketing Department, Business School, University of Windsor, Canada +0996 won the Excellent Paper Award of China University Marketing Research Association.
In 2000, he won the Outstanding Scientific Research Achievement Award of China Renmin University and was the Deputy Secretary-General of Business Higher Education Branch of China Higher Education Society.
Director of China Market Society
Member of China University Marketing Research Association
Member of China Public Relations Association.
Member of China International Public Relations Association 1. Establishing Corporate Public Relations in the 20th Century 2 1, China Materials Publishing House, 2002.
2. Centennial Sears-a retail giant rising in the competition, Renmin University of China Press, 200 1 February1. Introduction to Economic Management, co-author, People's Daily Publishing House, 1986.9.
2. Management of Commercial Enterprises in China, edited by People's Daily Publishing House, 1988.9.
3. Consumer Psychology, edited by Fu, People's Daily Publishing House, 1988.8.
4. Market research and market forecast, edited by Wuhan University Press, 1993.6438+0 1.
5. Fundamentals of Modern Enterprise Management, edited by Renmin University of China Press, 1994.438+0.
6. Charm of Corporate Image, monograph, China Commercial Press, 1994.5.
7. Introduction to Economic Management, co-authored by Economic Daily Press, 1994+338+0.
8. Modern Consumer Psychology, co-author, Economic Daily Press, 1994+02.
9. Modern Marketing, Deputy Editor, Economic Management Press, 1995.438+0.
10. Marketing management, edited by beijing institute of technology press, 1995+02.
1 1. Consumer Psychology and Behavior, edited by Renmin University of China Press, 1997.4.
12. Modern Marketing (revised edition), deputy editor, Economic Management Press, 1999.8.
13. Consumer Behavior, edited by capital university of economics and business Publishing House, 2002+0.
14. Modern Marketing Management, first author, China Materials Publishing House, April 20021. The relationship between the public and * * * and successful management, Frank Jenfilkins, Renmin University of China Press, 1989.3.
2. Embodying Value, by J Winninger, Machinery Industry Press, 200 1.9.
3. The New Consumer Concept, by David Lewis and Darren Briggs, Machinery Industry Press, 2002+0.
4. Lean Strategy, by Michelle Robert, Machinery Industry Press, July 2002.
5. Edison in the board of directors-profit management method of knowledge assets.
Susan Harrison, Machinery Industry Press, February 2003, 20 words 1. Small Commodities, Great Benefits, Economic Weekly1982+01.15.
2. Just call the roll, Business Economic Forum 1984.7.
3. Psychological Resistance and Countermeasures in Enterprise Reform, Economics and Management 1986.6
4. Business Group-A New Business Form Worthy of Attention, Commodity Circulation Forum 1987.6.
5. On Enterprise Groups, Contemporary Finance 1988.5
6. On Opportunity Cost and Market Weakness, China Enterprise News 1990. 1. 18.
7. "Talking about the relationship between the public and the public" and "Reviving the glory of state-owned commerce" +099 1. 10
8. "Establishing a Macro-management System of Circulation with Indirect Parameter Control", Business Economic Forum 1992.6.
9. Weapons Secrets of Secret Weapons, China Township Enterprise News 1993.438+0.4.
10. Hitchhiking, Marketing and Public Relations 1993.4
1 1. Strategic Transformation of Township Enterprises from Changzhou Group, China Township Enterprise News 1994.2.7.
12. Strategic Shift of Township Enterprises' Development, Economic Research 1994.4.
13. Analysis of Basic Contradictions in China's Medium and Long-term Economic Development, Economic Science 1994.6.
14. Expectation Psychology and Consumer Behavior, Business Economic Forum 1994.6.
15. The Transformation of Development Strategy of Chinese Township Enterprises, Proceedings of the International Symposium on Comparative Management Research between China and Japan, Sun Yat-sen University Press, 1995.2.
16. Economic Trend of China 1995, Industrial Economy of China +0995.4438+0.
17. China's pillar industries in the new strategic development period, Economic Theory and Economic Management 1995.2.
18. The relationship between enterprises and the public in cross-century marketing, Marketing Guide 1995.8.
19. Reflections on the High Processing Degree of China's Industrial Structure, Economic Science 1996.2.
20. On the Transformation of Economic Growth Mode in the Cross-century Development Process, Economic Forum 1996.4.
2 1. "Some Strategic Issues of Cross-century Economic Development in China", Economic Management 1996.4.
22. On the New Trend of Modern Consumption Development, Business Economic Forum 1996.4.
23. perceptual consumption and perceptual marketing, enterprise sales 1996.7.
24. "Economic Reform in China: Problems and Solutions", Clemson University, USA, 1998.6.
Cross-century development of enterprise relations, and the relationship between marketing and enterprise relations+10998.59998.199998989895
26. "On the Sustainable Development of Consumer Demand", Consumer Economy+18968616.
27. "Pay attention to tomorrow's 3.15", 3.15 "Boutique Shopping Guide", March 2000.14.
28. Viewing Modern Youth's View of Wedding Consumption from the Banned Marriage Loan, Marketing, May 2000.
29. "On the Establishment of a Social Mechanism for Protecting Consumers' Rights and Interests from the Globalization of Counterfeiting", Proceedings of the International Symposium on Traditional Culture and Management in China on both sides of the Taiwan Strait, July 2000, 15.
30. "Marketing Ethics and Confucian Ethics", Proceedings of the International Symposium on Traditional Culture and Management in China across the Taiwan Strait, July 2000, 15.
3 1. "Establishing and Perfecting the Social Mechanism for Protecting Consumers' Rights and Interests", published in China Consumers, 2000. 36860.88848888686
32. An Analysis of the Reasons for the Obstruction of Wedding Loans, Audio-visual Products, Audio-visual Production Department of Xinhua News Agency, June 5438+ 10.
33. Rice, a Lonely Landscape, audio-visual products, audio-visual production department of Xinhua News Agency, June 5438+ 10.
34. Strengthening the Comprehensive Management of Counterfeit Goods, Economic and Management Research, No.2, 200 1.
35. Cultural Consumption and Marketing in the New Economic Era, Marketing Guide No.2, 200 1.
36. The Challenge of Economic Globalization to Public Relations, Public Relations No.7, 200 1.
37. Building a Business Ethics System with China Characteristics, Economic Management,No. 18, 200 1.
38. "What songs will China enterprises sing after China's entry into WTO",No. 10, the relationship between the public and the public.
39. New Consumers: A Rising Emerging Consumer Group, Economic Theory and Economic Management,No. 10, 200 1.
40. CRM-a brand-new management model for establishing the best customer relationship, Marketing Guide No.5, 200 1.
4 1. "Joining WTO―― Opportunities and Challenges Faced by Enterprise Relations in China", Economic and Management Research, June 2006 Supplement, 5438+0.
42. Personalized Tourism Demand Calls for Customized Tourism Marketing, Marketing,No. 12, 200 1.
43. "Establishing a corporate reputation management system", Public Relations World, No.3, 2002.
44. "The Resistance and Support System for Chinese Enterprises to Implement CRM", Economic Management, No.3, 2002.
45. "Factor Adaptation and Relationship Integration of M&A", Chinese and Foreign Management Herald, No.4, 2002.
46. New Trends in Contemporary Sales Services, Economic Jingwei, No.4, 2002.
47. "Relationship Integration between Competition Idea and Strategic Alliance", Journal of Party School of Jinan Municipal Committee, No.2, 2002.
48. "Individualized demand calls for customized tourism marketing", China Tourism News, September 2, 2002, reprinted in Tourism Management, No.9, 2002.
49. Flat Organization and Network Communication, Journal of Henan University, No.4, 2002, reprinted in Management Science, No.012002.
50. Characteristics and Management of Knowledge Workers, Economic Research and Economic Management, No.9, 2002, reprinted in No.3, 2003, and the National People's Congress copied newspapers and materials.
5 1. "Blue-collar employment: a topic that cannot be ignored", Economic and Management Research,No. 1 2003.
52. "Analysis of atypical consumption behavior during SARS", Marketing Guide, No.3, 2003.
53. China Travel Agency Enterprises Need to Strengthen Brand Marketing, China Tertiary Industry, reprinted in No.5 People's Congress in 2003 and No.3 Tourism Management in 2003.