First of all, we should use SWOT analysis method to analyze various environmental factors of the company, namely external environmental factors and internal capacity factors. External environmental factors include opportunity factors and threat factors, that is, the external environment has a direct impact on the company's development of favorable and unfavorable factors. They belong to objective factors and generally belong to different categories such as economy, politics, society, population, products and services, technology, market and competition. Internal environmental factors, including advantages and disadvantages, are positive and negative factors in the company's own development. They are active factors, generally divided into different categories such as management, organization, operation, finance, sales and human resources. When investigating and analyzing these factors, we should not only consider the history and present situation of the company, but also consider the future development of the company. Secondly, the factors obtained from the investigation are sorted according to their priority or influence degree. In this process, those factors that have a direct, important, massive, urgent and lasting impact on the company's development are given priority, while those indirect, secondary, rare, urgent and short-lived factors are ranked behind. After the analysis and construction of environmental factors are completed, the corresponding action plan can be made. The basic idea of making a plan is: give full play to advantages, overcome disadvantages, take advantage of opportunities and defuse threats; Consider the past, base on the present and focus on the future. By using the comprehensive analysis method of system analysis, various environmental factors that need to be considered are matched and combined, and a series of optional strategies for the company's future development are obtained. Considering the four dimensions in SWOT analysis, we can construct a SWOT matrix.