A: Now the more flower shops open, the lower the price. Therefore, in front of the flower shop, in addition to weighing the funds in hand, the most important consideration should be the positioning of the flower shop. Only by accurately positioning the consumer groups can we make effective profits. It is always the first topic that a flower shop can't finish talking about to find its own position in the market and define the consumer groups that serve a certain commercial feature. In recent years, flower consumption has gradually become a huge market, and flower consumption groups cover all aspects. Flower shops need to be positioned first to avoid being unable to make their own characteristics because they are oriented to the "public". Determined the service crowd and formed its own "characteristics" to a certain extent. Like other service industries, the more consumption develops, the more services are subdivided. The general business scope is mainly based on flowers, potted flowers, dried flowers, craft silk flower, floral devices and wedding services. Appropriate selection can be made according to local conditions and the location of the flower shop and the specialty of the operator, and other complementary goods and services can be run concurrently to improve the comprehensive economic benefits of the flower shop. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business. In Hong Kong, where flower consumption is relatively mature, the positioning of flower shops has been very diversified, even differentiated by the use of flowers, such as specialized wedding flower shops and funeral flower shops. This trend can also be used as a reference for other flower shops. Flower shop, we must do a good job in market research to understand the local flower consumption. It is necessary not only to understand the level of real consumers, consumption habits, the distribution and operating characteristics of existing flower shops, but also to predict the situation of potential consumers and the development trend of flower shops. After understanding the overall situation, we still need to analyze the market and find the breakthrough point in combination with our own conditions. It should be said that no matter whether the flower shop to be opened is large or small, it is a kind of wholehearted investment for the operators. Spending some time and energy to understand the market can avoid risks to a considerable extent.