The annual Lantern Festival is coming, during which many businesses will hold activities. Do you know how to plan the marketing activities of the Lantern Festival? Next, I will bring you a selection of marketing activities for the Lantern Festival. I hope you will like it.
Selected Articles of Lantern Festival Marketing Plan 1 1. Activity Time:
26-28 February
Second, the activity content:
1, shopping for jiaozi:
From February 26th to 28th, one-time shopping in 68 yuan (Juxian, 58 yuan and Junan stores) presented 1 bag (500g) of Miss Tangyuan in 5 yuan. Only two bags are sent for a single receipt, and 200 bags are sent every day while stocks last.
2. Guess the activities of lantern fans:
In February 16-2 1, fans will be hung in the store. If you guess correctly, you will get a beautiful gift worth 3 yuan. Prepare 200 fans every day until you finish guessing.
3. School gas station:
During the Lantern Festival, not far from school, various school supplies, daily necessities, schoolbags, sports and other promotional activities shocked the price. Student clothing, casual clothing and other winter clothing promotion.
Promotional gifts Balloon: Colors: red, pink, yellow, blue, green, purple, orange, gold, black and white. Logo, pattern, publicity language, address, telephone number and congratulatory message of printing enterprises and merchants. Balloon, as a new economic advertising carrier, is deeply favored by its irreplaceable affinity, colorfulness, popularity and low price, with excellent advertising effect and instant information feedback. Suitable for decoration, arrangement and display in enterprises, real estate companies, training schools, advertising and promotion activities, festivals, anniversaries, celebrations, exhibitions, wedding banquets, birthdays and other occasions. It is also equipped with balloon poles and hats. The products are low in price, high in quality and beautifully printed. Welcome customers to inquire. You can't throw away the advertising balloon! It can make your advertising trademark and address phone like flying into thousands of households, across the streets, everyone knows! Achieve the effect of advertising! Balloon distribution scheme and location: it can be distributed to cities, counties, districts, streets, parks, communities, stations, shopping malls, supermarkets, schools, hospitals and other surrounding areas. According to the customer's designated location or manual delivery to everyone. Advertising balloons: advertising balloons for fast food restaurants, gift balloons for western restaurants, hotels, restaurants and guesthouses, advertising balloons for bars, advertising balloons for cold drinks shops, advertising balloons for teahouses, advertising balloons for parks, advertising balloons for children's playgrounds, advertising balloons for clubs and karaoke gifts.
Advertising balloons can print various brand names, advertising words, celebration slogans, corporate addresses, telephone numbers, etc. on the balloon surface. Advertising balloons can be distributed and given away at the opening ceremony, anniversary, merchandise promotion and wedding.
Compared with the high advertising cost, advertising balloons show the effect of low input and high return. As long as you spend 1-2 cents, your company's popularity will become a household name, that is, it is economical!
Selected Works of Lantern Festival Marketing Planning 2 I. Theme of the event
Solve riddles on lanterns and celebrate the Lantern Festival.
Second, the activity time
20__ (the fifteenth day of the first lunar month) at 6: 00 p.m. on X day.
Third, the venue.
Recreation room and basketball court
Fourth, activity preparation
1, x months ago, the guys in various workshops were responsible for collecting all kinds of riddles, totaling 400. The person in charge is _ _.
2. Site layout: On the morning of X month, X day, Lantern Festival lanterns will be hung; Draw a red ribbon on the roof of the recreation room before work in the afternoon and hang riddles on it; During the activity, festival music will be played to render the atmosphere. Person in charge: _ _.
3. On the evening of X, X, the recreation room organized guessing activities, answering questions, awarding prizes and publicity shooting. Person in charge: X.
4. On the evening of X, X, the basketball court organized fun games, game points exchange, gift distribution and publicity shooting. Person in charge: X.
5. The Security Section is responsible for maintaining order during the activities. The person in charge is _ _.
Please hold at least three meetings before March 5 to discuss the preparation and progress of each responsibility. On March 2, the general manager will hand over the specific activity flow to the department manager.
Verb (abbreviation of verb) activity rules
1, guessing activities must be on-site guessing, and riddles must not be taken away.
2. When visiting solve riddles on the lanterns, everyone from solve riddles on the lanterns must first check the answers at the designated exchange office. After confirmation, the inspector will write down the riddle and submit it to the communication office. Quizzers will register and fill in the puzzle, answer, name, department or workshop before receiving the prize.
3. Guess a riddle and change the prize. In order to let more employees participate in the activity, each person is limited to one guess. (to be discussed)
4, riddle ***400:
Article 1- 100 riddles should be checked at the first exchange desk, article1kloc-0/-200 riddles should be checked at the second exchange desk, article 20 1-300 riddles should be checked at the third exchange desk, and article 30/kloc.
5. There must be at least 5 games that can be played at the same time. The person in charge of each competition will reward the winner of each round with points, and the points will be exchanged for gifts.
6. Award setting:
Solve riddles on the lanterns has 200 prizes. If you guess a riddle correctly, you will win a lucky draw. If the lucky draw is successful, you will redeem a prize. The prize exchange is completed and the activity is over. (The content of the lucky draw is set according to the prize)
Game activities * * * Set 30 gifts, put them on the gift table and mark them with points. Accumulate certain points in exchange for the gifts you want. After the gifts are distributed, the activity is over.
Matters needing attention in intransitive verb activities
1, guess in an orderly way, not loudly.
2. After guessing the answer, employees only need to remember the title of the riddle and check the answer at the designated redemption office. They can't solve the mystery. If you guess correctly, mark the puzzle.
3. The answers should be arranged in order, and violators will be disqualified from guessing correctly.
4. Enjoy the game.
Seven. Activity cost budget
1, 20 Lantern Festival lanterns.
2. Two sets of red ribbons.
3.200 prizes.
4, 30 gifts, X yuan (can apply for company products)
Total cost: about X yuan.
Lantern Festival Select Marketing Activity 3 Activity Time:
March 4-6, 20_
Activity theme:
20__ Year Lantern Festival Promotion
Campaign slogan:
Deep affection for the Lantern Festival (when we meet at the Lantern Festival, the beauty of the Lantern Festival is * * *, red lanterns are hung high, and the sky over the Lantern Festival is booming)
Activity section analysis:
1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls and enjoying flowers, which means reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to the Lantern Festival. At the same time, traditional activities, such as fireworks, dragon dancing, hanging red lanterns and crossword puzzles, are also used to increase fun and create an active atmosphere for the Lantern Festival.
As soon as the Spring Festival is over, the Spring Festival clothes will be on the market soon. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.
Activity content:
First, the reunion of the jiaozi Exhibition of Yuanxiao Delicious.
1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.
2. The supermarket is full of shopping in 88 yuan, giving away a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.
Second, Yuanxiao Snack Street
There is a snack street in front of the supermarket in the big shopping mall, with about ten stalls, including glutinous rice balls, sugar-coated haws and stinky tofu, fried sausages and mutton skewers. , and made on the spot. If you buy more than 100 yuan, you can get a snack coupon worth 10 yuan, and if you buy more than 50%, you can get a supermarket receipt.
Activity description:
1. In addition to shopping, watching lights and having fun, eating and drinking are also essential for the Lantern Festival. It must be a great temptation for customers to have some delicious snacks after shopping.
2. Set up a service office on site. Customers can get snack coupons from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupons.
3. Snack coupons can't be exchanged for cash, and there is no change.
4, snack production must pay attention to hygiene, take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.
5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.
6. In addition to spending with snack coupons, customers can also buy with cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.
Third, its moments of beauty * * * Enjoy the Qi Le Lantern Festival (dream)
Open up the Lantern Festival amusement area, set up grape racks, hang various lanterns and install various puzzles. Whether shopping or not, you can participate in the puzzle. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.
At the same time, rings and some folk acrobatic performances can be added in the amusement area.
Selected marketing planning of Lantern Festival (4 articles) I. Summary of activities
1, activity introduction
Theme of the event: "Make Lantern Festival, smash the grand prize".
Target audience: customers who are concerned about _ _ bank.
Activity slogan: Happy Lantern Festival, Happy Golden Egg.
Activity time: 20__ year x month x day.
Venue: X Square, X County.
Organizer: _ _ Bank.
Organizer: _ _ Bank.
2. Activity background
The 15th day of the first lunar month is the traditional Lantern Festival in China. The first month is January, and the ancients called the night "Xiao". The fifteenth day is the first full moon night in a year, so the fifteenth day of the first month is called the Lantern Festival, also known as the Shangyuan Festival. According to the folk tradition in China, on the festival night of Spring Festival, the moon is high in the sky and thousands of lanterns are hung on the ground. People will watch lanterns, solve riddles on the lanterns, eat Yuanxiao and have family reunion. In order to further promote community celebrations and festive atmosphere (the Lantern Festival in shopping malls attracts people and brings popularity).
3. Purpose of the activity
By carrying out party activities, people's goodwill towards _ _ Bank can be improved; Create a "happy stage" full of festive atmosphere with easy-to-understand game program content, fully reflect the warm scene of people having fun, celebrating, having fun and having fun with the Lantern Festival, and make the atmosphere of the whole Lantern Festival reach a climax, so that more people can know and understand it.
Second, the activity site layout
1. Layout effect: The atmosphere of the Spring Festival Lantern Festival with China elements is cheerful and warm, decorated with lanterns, riddles, window grilles, firecrackers and other items to set off a warm and festive atmosphere.
2. Display boards introducing the traditional customs of the Lantern Festival are placed on the spot, and related introductions (poems and stories) of the Lantern Festival are hung around the activity venue;
3. Play festive music of Lantern Festival at the event site.
4. Set up a stage, brand-new red carpet, highlight the theme background of the event and highlight the festive atmosphere.
5. Publish event information in advance.
6. Stick the activity poster at the entrance of the square.
III. Contents of activities
1. Pay attention to _ _ bank and send a red envelope.
Rules of the game: Before the live broadcast, the audience can get a red envelope from the scene by paying attention to the bank account and the entrance of the venue. There are 300 red envelopes, and only the top 300 spectators who enter the stadium and pay attention to the _ _ bank account can get red envelopes. An account can only get one red envelope, which will be signed and received by the field service personnel until it is delivered.
Note: each person can only receive a red envelope once, and the same person can only receive one red envelope for multiple accounts.
Props: 300 red envelopes and a podium.
Prize: After entering the event site and paying attention to it 1 red envelope.
Manpower required: * * five people, two security guards on both sides of the podium to maintain order, one service staff to check whether the audience receiving red envelopes pay attention to the bank account, one service staff to distribute red envelopes and supervise the audience receiving red envelopes to sign, and one service staff to keep all red envelopes.
2, smashing golden eggs
Rules of the game: In the middle of the party, every audience can participate in the golden egg lottery on their mobile phones through their concerned bank accounts. Each attention account has three chances to smash golden eggs, and different prizes provided at the scene are randomly obtained by smashing golden eggs. Prizes are divided into first prize, second prize and third prize (prizes can be added if necessary), and the winning probability of each golden egg is 50%. After winning the prize, the winning information will be displayed on the spectator account, and the winning audience can collect the prize after the party.
Props: mobile phone, table, bench (free wife can be provided on site if possible to facilitate the audience to participate in the activities).
Prize: to be determined.
Manpower required: * * nine people, four security guards are located around the rostrum to maintain the continuity of the award-winning on site, one service staff is responsible for supervising the signature verification of the award-winning audience, one service staff is responsible for distributing the prizes, and three service staff are responsible for keeping all the prizes. (The number of service personnel who keep the prizes can be appropriately increased or decreased according to the number of prizes. )
Fourth, redemption.
1. Redemption method: the bonus won by the red envelope is directly provided in cash in the red envelope. After the party, the golden egg winner can cash it at the designated podium with the winning information provided by the bank account.
2. Prize setting:
Red envelope game: the amount in each red envelope is randomly one yuan, three yuan and five yuan. There are 200 one-yuan red envelopes, 80 three-yuan red envelopes and 20 five-yuan red envelopes. The total is 540 yuan.
Golden egg game prizes to be determined.
3. Precautions:
Lottery winners need to sign their own names to receive the corresponding prizes.
The late stage of verb (verb's abbreviation) activity.
1. Summarize activities and analyze problems and experiences.
2. Publish the activity result information.
Five Selected Articles of Lantern Festival Marketing Planning I. Activities _ Bank
_ _ Bank.
Second, the start and end time
20__ year x month x day.
Third, the venue.
_ _ Bank.
Fourth, the activity time
Year x month x day-year x month x day.
Verb (abbreviation for verb) target audience
X-ray credit card (except quasi-credit card).
Activity of intransitive verbs
During the activity, you will receive the following gifts by swiping your card at the _ _ center with the X-line credit card:
Give a gift card of _ _ _ _ _ _ yuan when the single effective consumption reaches _ _ _ (inclusive);
If the single effective consumption exceeds _ _ yuan (inclusive), a gift card of _ _ yuan will be given;
(Note: During the activity, each customer will receive a maximum of RMB _ _ _ _ _; Do not share Saturday's full reduction activities)
Seven. Detailed rules of the activity
1. "Full Gift" cardholders need to take the pos shopping receipt that meets the gift requirements and their bank card to the designated place in the mall to collect the gift, and sign the prize receipt. Those who refuse to return the shopping list will have no chance to accept gifts. Pos purchase order is valid on the same day, and it will be invalid after expiration.
2. During the activity, each eligible credit card can receive a maximum of 600, and it is not allowed to split multiple credit cards or use multiple bank cards to purchase the same product. Limited quantity, first come, first served, while stocks last.
3. This activity is only for personal consumption behavior, and consumers such as wholesale, shopping card purchase and group purchase do not participate in this activity.
4. If the transaction is cancelled or returned, the corresponding gift will be returned.
5. Only credit cards from _ _ regions can participate in this activity.
Selected Works of Lantern Festival Marketing Planning 6 I. Theme of the event
"Spring Festival community trip, wonderful and smart appearance".
_ _ Bank _ _ Sub-branch, as a newly-opened sub-branch located in a high-end community, actively promotes sub-branches in the community, promotes the development of Pudong Development Area and vigorously promotes personal financial services with the help of the festive atmosphere between the two festivals, focusing on personal business products and services, and gradually expands its customer base.
Second, the activity time
20__ year x month x day, x day, x day, x day.
X month x day, x day, x month x day, x day.
* * * x times.
Three. Form and content of activities
(1) Community activities
For the communities around the sub-branch, all the staff of the sub-branch plan to spend eight weekends around the Spring Festival:
① Enter the surrounding key communities such as _ _ _, set up our marketing booth, conduct on-site explanation and publicity (or open an account on the spot), introduce our products to customers, clarify our specific location, determine the target customers in the community in combination with promotional activities, actively expand relevant business volume, effectively improve the business performance of community marketing, and attract customers to handle personal business with our bank.
② For some relatively distant key communities, such as _ _ _, we will take products such as through train of new shares, fund boutique houses and bank cards as the leading factor, and publish information in all directions by posting community bulletin boards, posting by mail and sending short messages, so as to gradually establish the service image of our community banks, strengthen various contacts with target communities, close the feelings between outlets and community customers, and steadily promote community marketing.
(2) Urban activities
Mainly rely on nearby office buildings, supermarkets, entertainment venues and other publicity.
① Put the opening leaflet of our bank in the cashier's office of large supermarkets such as _ _ _ nearby, rent a venue to set up relevant booths, introduce our credit card preferential feedback policy and the powerful functions of easy financial card, and attract customers to know about Shanghai Pudong Development Bank.
(2) Design booths in high-end office buildings near _ _ or high-end entertainment places such as _ _ International Theatre, and launch relevant preferential promotions to attract customers to open accounts in our bank.
③ Visit the shops and shops of surrounding real estate companies to learn more about our personal credit products and preferential policies.
Four. moving target
Through this series of activities, the Bank's personal banking business strives to achieve the following objectives:
(1) Let the surrounding potential customers clearly know the location of the bank, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to the bank to conduct business.
(2) Promote products, seize the opportunity of year-end deposit return and seize market share.
(3) strive for the balance of savings deposits at the end of X to exceed X billion yuan; The market value of assets deposited by the three parties exceeds X million yuan; The amount of personal loans issued exceeds X million yuan; The signing amount of the new stock through train exceeds X million yuan; Lay a foundation for the bank to carry out personal gold business in the future.
Verb (abbreviation of verb) activity cost
(1) venue rental fee: average x yuan/time = _ _ yuan.
(2) Publicity and production expenses: about _ _ yuan.
(3) promotional gifts purchase fee: _ _ yuan.
(4) Cost of drinking water for lunch: average X yuan/time = _ _ yuan.
(5) SMS publishing fee: about _ _ yuan.
(6) Data transmission fee: about _ _ yuan.
The above six items will cost about _ _ yuan in total.