The enterprise propaganda film is mainly a phased summary of the exhibition and broadcasting methods of enterprise dynamic art. Looking back on the past and looking forward to the future is the inner core clue of traditional corporate propaganda films. With the promotion and progress of communication concept, the stereotyped communication mode of traditional enterprise propaganda films gradually begins to make people feel aesthetic fatigue. Film and television advertising companies are exploring a breakthrough in the creative methods of corporate promotional films, standing at the height of corporate image. Dig deep into corporate philosophy and corporate culture, so that all the elements of corporate promotional films rely on the essence of corporate culture, or publicize and spread corporate image at the strategic level in the form of stories or three-dimensional intersections. At the same time, with the help of the communication platform of new media, we will provide strategic services for the follow-up communication of enterprises, so that business owners and film and television advertising companies can stand on an equal footing, rather than being passively accepted by business owners. This is an innovative service model, and it is also a kind of communication with sticky image communication. Give a concentrated and in-depth display of the overall image of the enterprise in terms of its development process, enterprise management, technical strength, manufacturing equipment, quality control, market development, cultural construction, brand building and development strategy, so as to achieve the purpose of establishing a brand, enhancing its image and highlighting its culture.