Hua's idea is to combine China's traditional aesthetics with modern cosmetic manufacturing technology to produce cosmetics that belong to China's aesthetics and are suitable for women in China. Xiaomei cosmetics is a domestic niche brand, and Hua is also a domestic brand. It is a brand founded by a company in Hangzhou. The two brands have different ideas, styles and products, and there is no imitation.

Xi Xiaomei cosmetics is cost-effective, and belongs to the mid-range grade compared with ordinary brands.