Recently, Amazon announced that it has signed a 10 year agreement with NFL, which is an expansion of its existing relationship with NFL, but it is bad news for sellers.
Amazon sends the following notice to sellers of NFL authorized products, asking them to become NFL authorized sellers before May 24th, 20021year before they can continue to sell related products on their platforms.
Notification content
Amazon has been working hard to improve the customer experience, and increasing product selection is one of the ways. As part of the new agreement with NFL, we will cooperate with NFL authorized distributors to provide more NFL product choices in Amazon.com.
The sellers who received this message are all sellers who currently sell NFL-authorized clothing, headgear, fan equipment or other related goods on Amazon. Sellers who sell such goods will become authorized sellers, otherwise their list of related goods will be deleted. This will not affect the following NFL product categories: video games, trading cards, books, media and sports collections.
From May 23rd, 20021year, if the seller continues to sell these products, it will become an authorized seller of NFL. For sellers with historical sales performance and rich sales experience, it is easier to obtain NFL authorization.
For unauthorized sellers, it is necessary to create a removal list for all remaining stocks of these products on May 24th, 20021. Amazon will reimburse the return or handling fee before 202 1. From April 24th, 20021year, sellers will not be able to send these products to Amazon Logistics Center.