Intangible cultural heritage is a "living" culture. It can be said that "people" is the most important part of intangible cultural heritage protection. In order to inherit and carry forward the art of paper-cutting, Cook took various measures to ensure the effective and orderly inheritance of the art of paper-cutting, such as establishing a talent training mechanism. Pay attention to the cultivation of paper-cut inheritors and constantly innovate paper-cut works of art: organize regular exchanges between paper-cut inheritors and fans; Carrying out multi-level educational activities and organizing "paper-cutting into campus" activities to cultivate primary school students' interest in paper-cutting art not only promotes the inheritance and development of paper-cutting art, but also provides broad employment prospects for students, unemployed people, retired workers and freelancers who voluntarily engage in paper-cutting industry. The vast number of ethnic compatriots participated in the training and creation of the team, which has a good demonstration role in further promoting national unity.
"Company+Association" accelerates industrial optimization and upgrading. Productive protection plays a positive role in protecting productive and characteristic intangible cultural heritage projects-traditional skills, traditional medicine and some traditional art intangible cultural heritage projects. The productive protection of traditional handicrafts meets the needs of ecological protection of intangible cultural heritage. The productive protection of traditional handicrafts is to protect the diversity of handicrafts and traditional production and lifestyle. "Blood transfusion is not as good as hematopoiesis" has a strong practical significance in the productive protection of intangible cultural heritage of traditional handicrafts.
In 2003, Cook established the paper-cutting craft association, aiming at protecting, inheriting and developing the paper-cutting art.. For more than ten years, the association has been mainly responsible for the inheritance of paper-cut art and the popularization of mass paper-cut cultural activities.
In 20 13, the key paper-cutting project of Kequ was settled in the youth cultural entrepreneurship base. According to the business model of "company consortium", the Central Culture and Art Company is the main market operator and investor of paper-cut project development. Paper-cut Technology Association is responsible for the creative design of products and the cultivation of professional talents, and gradually forms a "one-stop" distribution chain of R&D, production and sales. In order to realize the goal of paper-cut project on the road of industrialization development as soon as possible, Keqi has established cooperative relations with advanced paper-cut cities such as Yuxian, Hebei Province and paper-cut inheritors inside and outside Xinjiang, which has promoted the development of paper-cut art and promoted the industrialization development process of paper-cut projects. Zhou Guang, a paper-cut artist in Yuxian County, Hebei Province, was invited to train more than 30 paper-cut technicians to engage in carving. In addition, through the exhibition of creative paper-cutting contest, a number of excellent paper-cutting works were collected. At the same time, the Paper-cut Craft Association initially established a paper-cut Taobao sales website, which expanded the sales channels. At present, Kequ paper-cut has been processed into dozens of new products such as photo frames, calendars, envelopes and stamps, gift boxes, lantern ornaments, postcards and invitations.