The true meaning of the model
Patterns are the cultural essence of a nation. Patterns reflect the rich and colorful cultural connotations of the Chinese nation and provide an inexhaustible source for the inheritance of national cultural ideas. It constitutes the traditional culture of the Chinese nation and is a set of artistic methods that fully reflect the national history. However, in recent years, western design ideas have gradually penetrated into modern design. Many designers are used to the combination and division of various points, lines and planes. The final design only emphasizes the sense of modernity and form, ignoring the nutrition of China patterns, which leads to some narrow designs. This design highlights the sense of modern business information, but loses the charm of China's traditional national culture.
Necessity of pattern application in catering VI design
1. Consumer aesthetic demand
People's aesthetic needs have gradually become natural and simplified. The application of patterns in catering VI design meets people's requirements, which makes the restaurant reflect strong national characteristics in image design and meets consumers' requirements for traditional art and culture. The design style with patterns as elements is well combined with art, which ingeniously injects rich cultural atmosphere into the restaurant.
2. Carry forward the traditional culture and innovate the design style.
Excellent catering VI design is not only reflected in the unified collocation of shape, color and function, but also in a kind of cultural values and aesthetic art in the design process. From the current design development, we can see that the application of patterns in VI design can always attract many people's attention in domestic and foreign markets, which can not only create good economic benefits, but also actively carry forward traditional culture and promote China's art design to the international market as soon as possible.
The Application of Patterns in VI Design of Catering Industry
1. logo design of catering VI
The logo design of catering VI includes image, text and comprehensive types. Text type refers to the combination of various letters and characters. The text pattern is applied to the logo, which embodies the traditional pattern well. Some time-honored restaurants in China are mostly written signs, such as Quanjude Roast Duck. The common form of logo design is traditional pattern, and design logo is widely used. Both concrete and abstract images can be elements of design logo.
There are many kinds of patterns, such as auspicious patterns, which represent auspicious meaning and become the first choice for design and decoration with national characteristics. For example, the logo image of Quanjude is deformed figures and animal patterns, and the three vigorous characters of Quanjude represent the long history of this old brand. The use of gold indicates its future prosperity and development, and the exaggerated and deformed duck pattern represents the most famous roast duck in Quanjude. The comprehensive use of figures and animal images reflects the theme logo of the enterprise.
2. Design of catering display signs
The logo design of catering display includes designing dishes, window display and logo theme, commodity logo explaining product performance, and various signs with decorative and indicating functions. In the design of restaurant display board, the main function is to explain and inform: the auxiliary function is pattern, which has the function of decoration and supplementary explanation. The edges, corners or backgrounds of cabinets are specially decorated with geometric patterns and plant patterns. Donglaishun's plaque is written in gold on a black background and decorated with golden palindromes. Continuous palindromes indicate that food is the most important thing for the people, representing longevity and well-being, which is very consistent with the theme expressed by the hotel.
3. Application of patterns in catering display props
Displaying props is an important content of catering image and an important basis for designing catering image products. Among them, the patterns are mostly used in the booth category of catering display props. The specific function is to effectively protect the image of exhibits, actively improve the characteristics of exhibits, and highlight the style of exhibits. The more common styles are high and low dining display cabinets, suit image display cabinets and so on. When displaying and designing catering image products, the pattern design of showcase can not only fully display the image, but also scientifically divide the space, especially play a role in displaying the catering environment.
For example, the grille decoration of Bashu Grilled Fish Restaurant divides and divides the space well. In the design process of props for catering display cabinets, examples of successful use of text patterns include prompt labels, explanations, highlighting themes and so on. Calligraphy, the national art treasure of China, fully embodies different charms in various calligraphy styles. Every calligrapher has different calligraphy art, which has played an excellent decorative role in restaurant display.
4. Application of patterns in dining room floor and ceiling
There are few patterns on the floor and ceiling. As an important part of catering image, ceiling is often used with geometric patterns and text patterns. Using different levels of ceiling, simple aesthetic feeling and modeling decoration can be fully displayed. For example, in the environmental design process of Bashu restaurant, the flower pattern is applied to the ceiling modeling, which well sets off the dining atmosphere and further sets off the environment. The pattern applied on the ground is mosaic, which is rarely used at ordinary times, especially in certain environments. The materials are mainly simple patterns such as characters and geometric patterns, followed by animal and plant patterns.
Our era is undergoing earth-shaking changes, and various ideas, modern design concepts and innovative performance skills have entered our country. In addition, the promotion of China's excellent culture is also being actively carried out, and the collision between the two is bound to produce colorful fireworks. If the profound national culture wants to achieve more far-reaching development, it must take innovation as an important means and give full play to the important role of patterns in modern design on the premise of excellent national culture.