Managers in western countries believe that this is an extremely successful example of using business strategies in the contemporary era. Where is the success? Let's analyze: first of all, the goods sold by businessmen are carefully selected. There must be a lot of people watching the prince's wedding, and many people may not see anything at all. This businessman made this kind of low-cost telescope that people urgently needed. It should be said that he knows how to assess the situation.

Secondly, the price is set at a catty, which can not only ensure the profit, but also need not change, which is suitable for consumers' psychology of being eager to buy and afraid of trouble at that time. Third, hiring newsboys to sell in the crowd not only saves marketing expenses but also facilitates customers, which is an important reason for the success of consumption. Imagine that if the operator sells in a fixed booth, it will not be so successful. Then the right time. Before the wedding, whoever buys will get the benefits immediately, and buyers will certainly flock.