Chongqing is known as the motorcycle capital of China, and it is also home to many internationally renowned motorcycle companies, such as Longxin, Jialing, Jianshe, Zongshen and Lifan. Recently, it was reported that China Longxin Team, the first original team in China, officially appeared in the top international circuit and competed in the world's top motorcycle races. As the first top team with independent intellectual property rights, China Longxin Team was formally established, which opened a new chapter in China motorsport. The appearance of GP "Made in China" also shows that China motorcycle enterprises have officially entered the ranks of top brands in the world.
At present, there are three famous road races in FIM, namely World Motorcycle Championship (GP), World Super Motorcycle Championship (SBK) and World Motorcycle Endurance Championship (WEC). Among the three world-class top events, MotoGP, also known as the World Motorcycle Grand Prix, is the peak of world motorcycle sports and the most important event in motorcycle road race.
Motorcycle GP is the world motorcycle road championship formed after 1949 FIM unified rules. It is one year earlier than F 1 and was originally named WGP. All competitions are held in Europe, with only six competitions a year. In 1980s, competitions began to develop rapidly around the world. From 1999 to now, there are 16 games on five continents every year. From the mid-1970s to 2002, the highest level of GP competition, whether two-stroke or four-stroke, was limited to four cylinders of 500 ml. In 2002, FIMA changed the top 500ml class and the name of the whole event from WGP to motorcycle GP. Only then did the manufacturer get permission to expand the total engine capacity of the four-stroke locomotive to 990 ml and selectively use 3 to 6 cylinders. Therefore, motorcycle GP has developed rapidly since 2002. After 59 years' efforts, Moto GP competition with sub-station competition system has now developed to 18 countries. In 2005, China and Shanghai were officially included in Moto GP, and China fans were able to enjoy this crazy speed sport of "meat wrapped in iron" at close range.
Judging from the situation of various teams in recent years, Japanese manufacturers such as Honda, Yamaha and Suzuki took the lead in providing vehicles, technology and financial support, and their strong technical and financial strength made them almost monopolize the championship podium in the past 30 years. Because the motorcycle body of GP race is narrower than that of F 1, there are many vehicles, many overtaking scenes, great danger, rapid ranking change and no pit stop strategy, the motorcycle GP is more ornamental and exciting than F 1. In view of the current power output and maximum speed of GP class motorcycles, it has been comprehensively improved since 2002. In order to take care of the safety of racers, the International Automobile Federation stipulates that GP motorcycles will be limited to the maximum displacement of 800 ml from 2007.
Those who can participate in motorcycle GP competition are the world's top famous brands. It goes without saying that GP race actually represents the highest production technology of global motorcycle enterprises.
The heroic spirit of China Longxin team in GP.
In recent years, with the maturity and development of the world motorcycle industry, motorcycle culture has begun to affect people's lives on a large scale. Although as a world motorcycle sport with a history of nearly a hundred years, China motorcycle sport can only be regarded as a fledgling sport, but it has won the attention of people in the industry with amazing development speed. After several China motorcades stepped onto the motorcycle battlefields at all levels in the world, Longxin went one step further, and independently established the first China Longxin motorcade in China with all intellectual property rights of the motorcade, with a huge sum of money estimated at over 100 million in three years. In the name of China Original Team, we walked all the way to GP from 2008 to 20 10.
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In China motorcycle industry, Longxin enjoys high popularity and reputation. In the fierce market competition environment of international market localization and domestic market internationalization, Longxin has been on a par with foreign Coca-Cola, Pepsi-Cola, Nike and Philips in brand building since its establishment with the business philosophy of "market-oriented, development as the core, quality as the life, talent as the support, management to promote efficiency and brand development".
As early as 1996 and 1998, Loongson sponsored the international football invitational tournament of French Fontaine Football Team and Sichuan Quanxing Football Team respectively, and sponsored the international invitational tournament of China and Chongqing Women's Volleyball Team. These two initial investments in sports have laid a good foundation for Longxin enterprise, which only set foot in motorcycle production in the late 1990s but its wings have not been fully developed, to establish a good corporate image and product brand image in a short time and become a rising star in China motorcycle industry. The ingenuity of Longxin enterprise lies in defining the main line of brand promotion from the very beginning, making full use of the excellent advantages of sports as a brand medium, and better achieving the obvious effect of "low investment and high return, short-term investment and long-term return, small-scale investment and large-scale return, popularity and reputation, and simultaneous win-win economic and social benefits".
In the following ten years, from 1999 and 2000, it invested heavily in the title of "Chongqing Longxin Football Team" in China for two consecutive years, becoming the sole sponsor of the motorcycle industry of the Chinese Olympic Committee, and Longxin Motorcycle became the only special motorcycle for the China Sports Delegation in the 28th Olympic Games. From September, 2002, Longxin Motorcycle was named as the American All-Star Basketball Team, which made the Chinese national basketball team improve its level in the competition with the top teams in the world. By June 2004, Longxin had become the only medium-sized bus supplier in China for the 2004 Asian Cup. Chongqing Longxin Motorcycle Team, the first professional cross-country motorcycle team in Chongqing, was formally established in 2002. In 2004, Longxin became one of the main sponsors of the 2008 Beijing Olympic Games. In 2004, Liu Xiang, the champion of track and field 1 100 meter hurdles in the 28th Olympic Games, was hired to endorse Longxin magnesium alloy motorcycle, and at the same time, Longxin Xiang series 65438+ was launched. Through the above-mentioned series of wonderful operations, Longxin Enterprise has truly become a propagandist of the Olympic spirit, a strong participant and supporter of sports in China and the world, and sports has also become an eternal witness for "Longxin people" to realize their glory and dreams.
An enterprise and a brand must first break through the simple product marketing and focus on the ideal realm of modern large enterprises that can establish, maintain and update industry standards or consumption patterns. Loongson pays attention to the development of sports in China and the world, not only for the purpose of news effect or publicity. Instead, it shows the values and independent style of an enterprise and a brand to the public through activities, and hone and accumulate a fresh "brand spirit" closely related to the core competitiveness of enterprises.
China Longxin Team's participation in GP motorcycle race is the first round of "original factory" dream of China team. This move not only continues the indomitable spirit of Longxin Sports, but also highlights Longxin's sense of national responsibility in promoting the development of motorcycle sports in China.
Long Xin, who came into contact with the world's top motorcycle races for the first time, chose to directly participate in the international Moto GP from the very beginning with the heroic spirit that newborn calves are not afraid of tigers. First, it is the opportunity of time: for a long time, China's motorcycle industry left the impression that it was inferior in quality and low in price, and it could only play domestic competitions. In fact, after several years' introduction and competition, especially the introduction of a series of new management regulations by the industry authorities, the motorcycle industry in China has long been different. Longxin's participation in GP is to completely change this impression; Second, the strength opportunity: after 14 years of rapid development, Longxin has grown into the second largest motorcycle manufacturer in China and has fully possessed the economic ability to participate in Moto GP; Third, technological opportunities: Longxin is the only strategic partner of German BMW outside Europe, supplying 650CC engines to BMW in batches, indicating that Longxin's engine manufacturing capability has reached the international first-class level. In this competition, Longxin has completely independent intellectual property rights, so it has obtained the "manufacturer license" issued by the International Automobile Federation; Brand opportunity: directly competing with the world's top brands conforms to the positioning of Longxin international brand, which is not only a development need, but also a good opportunity to show Longxin's technology and design strength to the world, and also a good opportunity to learn from excellent brands with an open mind, which is of great benefit to Longxin's future growth.
Gao Yong, chairman of Longxin Industrial Co., Ltd. said: "It is of far-reaching significance for Longxin to represent China in the World Motorcycle Grand Prix. As the largest motorcycle producer and consumer in the world, it is both a pity and a spur to say that we have neither the strength nor the ability to participate in Moto GP. Now I dare to participate in Moto GP and compete with top international brands, relying on the strength and courage of Loongson. Moto GP owns the original team in China for the first time, which is not only a breakthrough in the' zero' of the event itself, but also a declaration:' Made in China' is changing to' Created in China'! "
During the break of GP race, the drivers discussed their skills together.
It is reported that China Longxin team was established by cooperation between Longxin Industrial Co., Ltd. and Italian EE company, and the team is managed by experienced EE company. Relying on the self-developed racing cars, the team registered the license in the name of "loong Xin Team" and the manufacturer's license in the name of "Longxin". Longxin owns the name of the team, the name of the manufacturer, and all the drawings and intellectual property rights of racing products. At present, China Longxin Team has two French drivers, namely Alex, 20 years old. 6? Masber of 1 and Julies of 19? 6? 1 kruzel, they are all famous GP drivers in the world. Is the team manager Casad? 6? 1 Nicola, who is also a well-known senior racing operator in the industry.
At present, after completing two team tests and three formal tests in valencia circuit and Jerez, China Longxin Team officially set foot on March 9 with the help of the first race in Doha. On May 4th, motorcycle enthusiasts in China will enjoy the wonderful contest between China Longxin Team and World GP Team at the Shanghai Station at their doorstep. (turning)