In order to ensure the safety and smooth progress of activities, it is usually necessary to prepare an activity plan in advance, which is actually the planning document of activities. How to make an activity plan? The following is the planning scheme (generally 6 pieces) of the store Lantern Festival activities that I have compiled for you. I hope it will help you.
Store Lantern Festival Planning Scheme 1 Activity Time:
February 21-February 23
Activity purpose:
Attract popularity, increase sales, and improve the company's visibility and reputation.
Activity content:
Customers who come to this shopping mall for shopping from February 4th to February 5th can get one (three to five) "Affectionate Lantern Festival" made at the door for free with the computer receipt of that day, with a daily limit of 500.
Activity details:
There is a point for cooking Yuanxiao at the entrance of the supermarket, and a waiter will provide customers with Yuanxiao gifts.
Props:
Prepare a pot, 5 disposable plastic bowls, 1 box of toothpicks (sponsored by the supplier).
Rules of the game and exchange methods:
1, the answer must be posted on the riddle.
2, according to the certificate number to confirm the rear can receive dental caries.
3. With valid documents (ID card, student ID card, driver's license, etc.). ) you must register before you receive it, and each card is limited to 3 cards.
Shop interior and exterior decoration scheme:
1, Lantern Festival Lantern Festival will print 8000- 10000 sheets.
2. There is a 1 rainbow arch across the road (the new century is prosperous, eating Yuanxiao).
3. Riddle layout: 65438 Riddle +00000.
4, television, meteorological bureau advertising
5, SMS (county users)
6. Color leaflets 10000 copies.
7. Hanging photo billboards: 3 east, round and south gates on the first floor.
8. The supermarket is decorated with the atmosphere of Lantern Festival.
9. Supermarket layout "Yuanxiao Food Street"
10, banner: ① There will be a riddle quiz in the Lantern Festival on the fifteenth day of the first month! Guess! Guess! Celebrate reunion, eat Yuanxiao, open the door to see gifts, give red envelopes, celebrate the New Year, have fun for seven days, have fun, eat Yuanxiao, and the new century is prosperous. I will accompany my parents to watch the prize-winning essay contest in the new century (from the sixth day of the first month to the twentieth day of the first month).
1 1. Movable kanban: 2 large kanban, 12 small kanban, 10 Labao.
12, the glass door on the first floor is decorated in red.
Shop Lantern Festival planning scheme 21. Theme of the event:
Decorate lanterns to celebrate the Lantern Festival.
Second, the activity time:
20xx year 1 month 1 1 day to 15 day.
Three. Activities:
Activity 1: On the fifteenth day of the first month in solve riddles on the lanterns.
During the activity, riddles are hung on all floors of shopping malls or supermarkets, and every customer can participate in this solve riddles on the lanterns activity. Anyone who guesses can get a related gift from the main service desk.
Activity 2: Eat dumplings.
During the activity, anyone who buys soup full of 20 yuan can send a small couplet with the word "Fu" written on it. The more you eat, the more "Fu" you will have.
Activity 3: Celebrate the Lantern Festival and draw "Lantern Festival tickets"
During the activity, anyone who has shopped all over 60 yuan in this mall or supermarket can exchange a "Lantern Festival ticket" and one in jiaozi at the service desk with the receipt. Over 120 yuan, you can get two Yuanxiao coupons, a convertible dumpling and a pistachio, and so on, and get different gifts.
Activity 4: Make Yuanxiao, wrap jiaozi, and see who is the most reunited.
During the activity, a Bao jiaozi competition will be held. Before the event, DM will be distributed among customers. Anyone who is interested can participate, and the registration conditions are not limited. In addition, managers of major shopping malls or other celebrities will be invited as judges to judge and set corresponding awards. The first prize can send the whole family a two-day tour in the province, the second prize can send a set of family art photos, the third prize can send a table of reunion dinner, and the encouragement prize can send a beautiful gift.
Four. Activity cost:
leave out
Store Lantern Festival activity planning scheme 3 I. Activity time:
20xx March 1 to June (first month 10 to 15)
Second, the theme of the event:
Come to the Lantern Festival in the first month.
Third, the theme of the event:
1. The Lantern Festival comes in the first month, XXX, and the Lantern Festival is on.
During the activity, the supermarket launched glutinous rice balls, jiaozi, fresh food and other ultra-low-priced limited-time snapping up, the price is absolutely low, so act quickly!
Cody, Sanquan and other famous and exquisite Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls and Yuanxiao, gather in the new century. The newly-launched glutinous rice balls machine makes glutinous rice balls with various flavors for customers on the spot.
Remarks: at least two hours a day (please arrange the activity time yourself, and it is recommended to arrange it at the peak of passenger flow to promote performance improvement. All departments will hold corresponding limited-time snap-up activities for big brands according to the situation, and strive to snap up at a price lower than the county average to improve the snap-up performance. The purchasing department will negotiate in advance).
2. Dice wins Lantern Festival, XXX.
During the first month 10 to 15, customers who have shopped all over 58 yuan in the supermarket and all over 88 yuan in the clothing department store can take part in the "dice win Yuanxiao" activity in the lobby on the second floor with the shopping receipt, with a maximum of five tickets per ticket.
Prize setting:
1: 00 to 5: 00: a bag of melon seeds 6: 00: Yuanxiao 1 bag.
3. riddle guessing, XXX riddle culture exhibition
From January 10 to 15, customers who have shopped all over 28 yuan in supermarkets and all over 58 yuan in clothing department stores can participate in the "solve riddles on the lanterns with a shopping receipt". Anyone who can guess the riddle can get a beautiful gift from the reception desk on the first floor.
Prize setting: 1 yuan or so.
Remarks:
① This activity must be attended with a shopping receipt.
② The guess answer number of spotlight must be consistent with the riddle number, and the answer should be written on the back of the shopping receipt.
(3) After the answer is accurately checked by the service desk, the answer can be obtained and posted on the answer before receiving the prize.
Fourth, advertising:
1. TV station advertisement, flying word advertisement, meteorological bureau advertisement
Television media
Broadcast time: February 1 to 6.
2.DM single page
Activity content
Dafang 16 opens 1 page.
Riddles: riddles are hung on the first and second floors.
In place on the ninth day
Hanging a popular lantern festival in the new century
New year's goods street with flags on the Lantern Festival.
Double-sided (in place on the eighth day)
5 Kanban outside the door: East Gate, Round Gate and South Gate Kanban.
(in place on the ninth day)
Broadcast: broadcast throughout the service desk.
6. supermarket cashier/service desk activity bulletin board: small billboard (in place on the ninth day)
7. Door stickers: all doors on the first floor
(Day 8 in place)
Shop Lantern Festival planning scheme 4 I. Purpose of the event:
Before the start of school, the promotional products are mainly gifts, dumplings, low-temperature food and school supplies, and the promotional activities should be colorful to attract customers who come to enjoy the lanterns around the Lantern Festival.
Second, the activity time:
20xx065438+1October 28th-February 6th
Third, the theme of the event:
Colorful and Price of Lantern Festival
Fourth, the way of activity:
Landscape beautification
1, red lanterns are hung at the entrance of the supermarket and at the on-site processing counter to create a festive color.
2. Decorate the atmosphere at the main table of the supermarket, and make a lantern riddle banner in front of the main table to arouse customers' interest and facilitate activities.
3. The supplier needs to decorate the environment of the goods area for the dumplings.
4. Decorative materials, images and clothing required by other suppliers for promotional activities.
Activity 1, Lantern Festival "colorful" put "price"
1. Activity reference: Focus on launching 5- 10 low-priced products and making posters, of which one and a half posters are used.
Focus on the layout, and the photos of the goods can be as small as possible; For other promotional products, choose 50-80 products for promotion, and for unsalable products, you can choose zero gross profit sales, which will finally make customers feel affordable.
2. Source organization: Each commodity sector actively orders and replenishes goods in the later period according to the promotion details and schedule arrangement. If there is any shortage or phenomenon, it shall be borne by the person in charge of each commodity department, and each supervisor shall be responsible for the supervision and guidance of the promotion organization, and summarize the problems for discussion and improvement.
Activity 2: Colorful Lantern Festival
Activity mode: Before the Lantern Festival, customers who spend more than 108 yuan on a single ticket in Ginza can get a lantern with a daily limit of 150. The receipt is valid on the same day and does not accumulate. Group buying and wholesale orders do not participate in this activity.
Shop Lantern Festival planning scheme 5 I. Theme of the event
I will never forget my deep affection for the Lantern Festival tonight.
Second, the purpose of the activity
After the Spring Festival, customers' enthusiasm for consumption decreased. Lantern Festival is the first festival after the Spring Festival. Therefore, make full use of the lively, festive and reunion atmosphere of festivals to stimulate and urge customers to consume, regain their enthusiasm for consumption and improve overall sales.
In addition, through various novel and effective promotional activities, we can consolidate existing customers, tap and cultivate new consumer groups, and enhance the popularity and reputation of supermarkets.
III. Contents of activities
Activity 1: Happy shopping in the supermarket.
Activity time: February xx to February xx.
Customers who shop all over 48 yuan at one time during the activity can get a bag of glutinous rice balls (worth 3 yuan) from the service center with a computer coupon, with a daily limit of 300 copies; Similarly, after shopping in 88 yuan, you can get a bag of glutinous rice balls (worth 5 yuan) from the service center with a computer receipt, and the daily distribution is limited to 100. After shopping for 108 yuan, you can get a bag of rice (8 kg) (worth 8 yuan) from the service center with the computer receipt, and distribute it in limited quantities 100 copies per day.
Note: The receipt amount cannot be accumulated, and each receipt is limited to 1 copy.
Activity 2: True love is unforgettable.
(1) Activity time: February xx evening19: 00-21:00.
(II) Purpose of the activity: to further contact customers' feelings, enrich the cultural life of the community, set off the atmosphere, attract consumer traffic, and increase the collection of consumer traffic and consumer attention. Enhance the good image of supermarkets in the public.
(3) Activities: Holding a cultural performance. The content is noble, positive, healthy and lively, which embodies the theme of reunion and joy. During the period, interactive guessing games were interspersed and prizes were distributed on the spot.
Activity 3: Love Yuanxiao, and be sincere.
(1) Activity time: February xx-February xx.
(II) Purpose of the activity: to attract popularity, increase sales, and improve the popularity and reputation of the supermarket.
(III) Activity content: Customers who come to the supermarket to shop from February xx to February xx can exchange one copy (three to five copies) of "Affectionate Lantern Festival" made at the gate free of charge with the computer receipt of that day, with a daily limit of 500 copies.
(4) Activity details: There will be a point for cooking Yuanxiao at the entrance of the supermarket, and a waiter will provide customers with Yuanxiao gifts.
Props: a pot, five disposable plastic bowls, 1 box of toothpicks (sponsored by the supplier).
Activity 4: Enjoy the Lantern Festival and solve riddles on the lanterns.
(1) Activity time: February xx-February xx.
(2) Activities: Hanging riddles at the entrance of the supermarket every day; Customers who shop during the activity can guess more than 1 riddle and write it on a note, and then take a copy of Yuanxiao (worth 2 yuan) from the service center with a computer receipt and xx to cut corners or a note, with a daily limit of 100.
(3) Lantern fans are planned and handwritten by the store, and activities such as post-it notes are provided by the store itself.
First, keep part of the Spring Festival promotion atmosphere layout.
B, main entrance: hanging banners of "Affectionate Lantern Festival, Unforgettable Tonight" and "Promotion Content" at the main entrance, and hanging red lanterns at the main entrance;
C, frozen food area atmosphere layout (see attached figure), hanging lanterns, fans and activity billboards. It is made by the district store artist according to the design template of the headquarters marketing department, and can be painted and pasted on KT;
D. Main passage: hanging theme POP and lanterns, various colored lights, decorations, posters, music, etc. Render the atmosphere of the Spring Festival;
E. focus on the layout and display of the promotion area of Yuanxiao commodities. All kinds of frozen and refrigerated goods such as glutinous rice balls are displayed neatly. In addition to hanging banners and riddles of "Affectionate Lantern Festival, unforgettable tonight", eye-catching handwritten special POPs and guiding signs marking the promotion area of Lantern Festival are also hung in the main passages.
Store Lantern Festival activity planning scheme 6 I. Activity time:
20xx March 1
Second, the activity content:
1, shopping for jiaozi:
On March 1 day, you will receive a 1 bag (500g) of Miss Tangyuan with a value of 5 yuan when you shop in 68 yuan at one time. Only two bags are sent for a single receipt, and 200 bags are sent every day while stocks last.
2. Guess the activities of lantern fans:
March 1 Hang lantern fans in the store, and get a beautiful gift worth 3 yuan if you guess correctly. Prepare 200 lantern fans every day until you finish guessing.
3. School gas station:
During the Lantern Festival, not far from school, various school supplies, daily necessities, schoolbags, sports and other promotional activities shocked the price. Student clothing, casual clothing and other winter clothing promotion.
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