Mid-Autumn Festival Creative Theme Activity Plan 1
I. Theme of the event
-Enjoy the Mid-Autumn Festival by aging.
Second, the background of the incident
The Mid-Autumn Festival and the National Day are adjacent, and consumers will inevitably visit relatives and friends during the festival. Liquor is an indispensable necessity for gifts to relatives and friends. Due to the improvement of living standards, consumers are accustomed to shopping malls, supermarkets and convenience stores to buy gifts needed for festivals.
The marketing department hopes to take the Mid-Autumn Festival as an opportunity to carry out promotional activities in catering, supermarkets, circulation and other fields, and make an all-round attack to promote the market and stimulate market sales, so as to make a good start for the arrival of the market peak season.
III. Purpose of the activity
Promote the sales of aged liquor in peak season and enhance the brand image of the product in the eyes of consumers.
Fourth, the activity time
During the Mid-Autumn Festival
Verb (abbreviation for verb) activity place
Activity mode of intransitive verbs
Purchase-Any boxed product aged one bottle or more can participate in the on-site lucky draw, and the winning rate is 100%.
Principles of reward setting and control.
There are first, second and third prizes and participation prizes in this promotion.
First prize: gift age collection 1 bottle.
Second prize: a gift-Chennian 1 bottle.
Third prize: gift-1 bottle of aged red wine.
Participation Award: 1 lighter.
Seven. Detailed rules for the implementation of activities
(A) the selection conditions of mobile stores
1. The activity store is relatively large, located in the gathering place of residential areas, and can play the role of outdoor publicity.
2. There is a large passenger flow during business hours, which can play the role of in-store publicity.
(2) Reporting procedures for mobile stores
1. Put up posters in prominent positions in major supermarkets (posters are activities).
2. Publish preferential activities in supermarket DM magazine.
3. Apply for stacking in the supermarket to cooperate with the promotion activities.
4. The explosion sign on the supermarket display shelf.
5. Set up a booth outside the venue, and the promoters will wear advertising shirts to sell and expand publicity.
Mid-Autumn Festival Creative Theme Activity Plan II
I. Theme of the event:
In line with the purpose of communicating feelings between communities and residents, building spiritual civilization in prosperity of the community, creating a happy and peaceful Mid-Autumn Festival community atmosphere, and creating a street (town) brand community that represents cultural connotation, the community will once again hold the first Mid-Autumn Festival Gala together with street (town) cultural stations and communities to show the new look of community residents in the new era.
Second, the purpose of the activity:
Popularize community spiritual civilization construction, enrich residents' spare time life, and provide a platform for more and more cultural lovers to display.
Three. Activity time: 2020 1 October1,19: 00 to 2 1: 00.
Four. Location:-
5. Participants: all employees, community special guests, leaders of some relevant units and community residents, with a total number of about 500 people.
Activity of intransitive verbs:
This gala is scheduled for Teacher's Day with the theme of "Welcome Mid-Autumn Festival to celebrate the National Day". While singing and dancing, we will show the residents the cultural characteristics of the community, and at the same time publicize the culture of gratitude, so that the community residents can welcome the Mid-Autumn Festival, a traditional festival in China, and celebrate the upcoming National Day.
At the beginning of the program, we should do a good job in propaganda, mobilize the enthusiasm of community residents to participate in activities, expand the influence of community neighborhood committees among residents, explore new ideas of community construction and management through cultural exchanges with the community, and provide more convenient services for the majority of community residents.
Seven. Programme of activities and personnel arrangement:
1, volunteer forum on, to determine the activity areas and activities that all volunteers are responsible for on the day of the party.
2, determine the party venue, determine the background layout and audio equipment, etc.
3. The foreign performance team determines the performance program, determines the host of the party, and invites relevant leaders.
4. Activities and publicity: Post Party notices and print Party leaflets in all districts under its jurisdiction.
5. Purchase materials needed for the activity: box lunch, mineral water, prizes, souvenirs and performance props.
6. Personnel arrangement:
(1) Chief Commander of on-site activities:-
(2) On-site activity consultant:-
(3) The specific person in charge of political party activities:-
(4) Logistics personnel (responsible for purchasing):-
(5) Person in charge of safety (responsible for maintaining order at the scene):-
Mid-Autumn Festival Creative Theme Activity Plan 3
First, the purpose of the activity: 30% year-on-year, enhance the reputation of shopping malls, increase the atmosphere of store activities, and highlight the warm feelings brought by family culture to consumers.
Second, the theme of the event: Moon Dance Mid-Autumn Festival, gathering big business.
Third, advertising words:
Full moon, golden Mid-Autumn Festival and holiday gifts are given to each other.
Spend a full moon and have a good business relationship.
Moonlight is like water, and big business is like home.
During the festive season, the moon is like water, and big businessmen show their true feelings when giving gifts.
Four. Activity time:-Sunday and Tuesday.
Verb (short for verb) activity:
1, have a banquet in the mountain city and enjoy the delicious Mid-Autumn Festival.
Please contact the supplier to promote well-known moon cakes such as-,-,-,-,and try your best to promote all kinds of moon cakes, including Beijing-style, Guangdong-style, Suzhou-style, desktop-style, Yunnan-style, Hong Kong-style, Chaozhou-style, Huizhou-style and osmanthus-style. Taste should include sweet, salty, salty, spicy and so on; Five kernels, red bean paste, rock sugar, black sesame seeds, ham and other fillings should be complete. At the same time, moon cake gift boxes and tobacco and alcohol tea are strongly recommended (it is recommended that one of them be made at an ultra-low price to attract consumption). Mid-Autumn Festival also has the custom of eating Osmanthus Jelly, drinking osmanthus wine and eating osmanthus duck. The food industry can consider introducing such special foods to meet different needs.
At the same time, it is suggested that the company mobilize all employees to widely contact with bulk group purchases. If the group purchase amount is more than 5,000 yuan, or if two or more units purchase more than 4,000 yuan, a step-by-step reward method should be established. The food industry must make the Mid-Autumn Festival atmosphere strong, and it is suggested to form a Mid-Autumn Festival food street. There should be a wide variety of goods, which are in sharp contrast with competitive stores, so that consumers can have a new, special and comprehensive shopping experience for the goods in our store.
2, luxury autumn products, fashion bloom
Clothing industry: including boots and shoes, women's wear, men's wear, sports and leisure on the 4th floor, and knitting. This activity focuses on the launch of new autumn products that showcase famous brands at home and abroad. The above-mentioned clothing industries are required to launch at least 20 new products of well-known varieties in the market as the main products of this activity. The knitting industry paved the way for the upcoming peak season, focusing on the hot listing of well-known brands such as cashmere and wool, and at the same time holding a summer underwear sale, which was strongly dumped by the audience. The marketing department will focus on DM advertising. Members who shop with membership cards will get a 20% discount on the basis of the original discount, and all goods in the counter must have a membership discount. If you don't participate in individual express delivery of goods to the marketing department, the salesperson should indicate the card number of the membership card on the shopping receipt. There is no discount for consumption without membership card.
3.- Gorgeous electrical appliances: During the event, fans, water heaters, special mobile phones, low-priced computers, digital goods and some small household appliances were sold at ultra-low prices. During the activity, home appliances will be purchased by stages, and a set of home appliances will be sent when the Bank of China card is over 5,000 yuan.
At the same time, do a good job in the preparations for the Household Appliances Festival in mid-September, and make the Household Appliances Festival a sensation in the city. If you consider making a Mid-Autumn Festival promotion plan together, please attach.
4. Home and bedding industry: The bedding industry mainly promotes autumn and winter brand bedding, and the fashion bedding shopping festival is held throughout the audience to provide additional services for couples who get married in October. For example, wedding photos, wedding cars, wedding etiquette, ceremony hotels and tourism can all enjoy ultra-low discounts. At the same time, discuss with new suppliers whether they have the intention of branding and occupying the market, launch special products to attract consumers and give priority to publicity and marketing. At the same time, the sale of goods in summer can also be considered-brand sale or several joint large-scale sales.
5. Membership activities:
(1) Teachers can get large enterprise membership cards for free with their teacher's certificates.
(2) Teachers can double points when shopping with their teacher's ID and membership card.
(3) During the activity, members who have accumulated the top 20 shoppers and scored more than 200 points in their cards will be presented with an Olympic treasure pendant.
6, deep friendship, gifts for the Mid-Autumn Festival
During the activity, I bought and wore products from 300 yuan and above-a brand-specific moon cake, and so on. Give a bottle of red wine with a teacher's card.
Six, shopping malls and supermarkets Mid-Autumn Festival promotion requirements:
1. This activity caters to the Mid-Autumn Festival theme, focusing on the food industry. Please make sure that the food industry implements the goods. Grasp the trend of moon cake food this year, launch moon cakes of various brands and flavors, pay attention to related products, and do large-scale and powerful promotional activities.
2, wear industry seriously implement the goods. Discounts must be in place, products must be the main brand, and colors and styles must be novel.
3. Please report the product information before August 28th 14: 00. The products reported should be targeted.
Seven, Mid-Autumn Festival promotional advertisements:
1,-every day, September 1 -3, 8-10, and the business card is getting bigger every day.
2. In September, Evening News 1 1, 13, there are big advertisements on the back cover every day.
3. Color banner of Radio and Television News on September 3 10.
4. September 8th-Daily, with black and white banner.
5. Radio and TV stations broadcast continuously in September 1.
6, the main entrance small commodity information inkjet.
7. There is a 1000 flag on the ceiling of the mall (it is recommended to buy palace lanterns, which can be used every year, and the atmosphere of the mall is outstanding).
8. Change the KT board door in the food industry into a Mid-Autumn Festival food street.
9. The main entrance LED9 will be broadcast on September 1.
Mid-Autumn Festival Creative Theme Activity Plan 4
In order to further carry forward Chinese culture and build the spiritual home of the Chinese nation, the Mid-Autumn Festival has become an important position to display and spread excellent national culture and an important carrier to cultivate and carry forward the great national spirit. After community research, we decided to organize the theme activity "Our Festival Mid-Autumn Festival" during the Mid-Autumn Festival. We have formulated the following theme activities for "Our Mid-Autumn Festival":
I. Theme of the event
Create courtesy and celebrate the Mid-Autumn Festival.
Second, the purpose of the activity
Carry forward traditional culture and build a harmonious society.
Third, the activity time
-month-day.
Four. Activity information
(a) to care for empty nesters as the theme, to carry out heartfelt condolences.
Send them holiday wishes and a rich reunion dinner at the home-based care service station, spend the Mid-Autumn Festival with them, and feel the warmth of the socialist family while advocating mutual assistance and harmony.
(B) Mid-Autumn Festival classic reading activities
More than 20 primary and secondary school students were invited to carry out Chinese classic reading activities. Carry out activities such as Mid-Autumn Festival poetry reading, organize young people to read Chinese classics, inherit cultural traditions, praise harmonious China, and fully display the spirit of the Chinese nation's cosmopolitan, homologous and rejuvenating China.
(3) Organizing Mid-Autumn Festival cultural activities
The community uses the elderly activity center to hold Mid-Autumn Festival drama performances, so that people can experience the unique charm of Mid-Autumn Festival culture.
Verb (abbreviation for verb) job requirements
(A) to raise awareness and elaborate organization
Take the theme activity of "Our Mid-Autumn Festival" as a platform to spread politeness, a starting point to promote work and a carrier to gather strength, carefully formulate work plans and organize activities to ensure that the activities are both powerful and effective.
(B) increase publicity and create an atmosphere.
The community gives full play to the role of publicity columns, community websites, moral lecture halls and other publicity positions to promote the Mid-Autumn Festival culture.
(3) Summarize in time and strengthen feedback.
The community should report the activity plan, pictures and other materials of "Our Mid-Autumn Festival" activity status.
Mid-Autumn Festival Creative Theme Activity Plan 5
I. Background of the event
Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere.
On the night of Mid-Autumn Festival, the bright moon is in the sky, and the glory spreads all over the earth, and the owners get together, reflecting the harmonious atmosphere like a big family in the community.
Second, the activity preparation
(1) Activity theme: Mid-Autumn Festival, Happy Birthday.
(ii) Purpose of the activity
1, based on the well-known traditional festival "Mid-Autumn Festival", allows the owner to recall the happy scene of this Mid-Autumn Festival every Mid-Autumn Festival and create a good impression.
2. Through this recreational activity, the harmonious communication and cooperation between owners will be enhanced, a good first impression will be left, and a friendly and harmonious relationship between them will be maintained.
3. Enhance the influence and attraction of the community and establish a good image.
(3) Forms of activities: There are various forms of cultural and recreational activities with the theme of Mid-Autumn Festival.
(4) Activity target: the owners living in the community.
(5) Activity time: June 65438+1 October1,20-.
(6) venue: a wide venue in the community.
Third, preliminary preparation
(a) Before the election
1. Take the initiative to mention this activity to the owner before the activity, and warmly invite the owner to participate.
2. Publicity in the form of posters.
3. Flyer form (optional).
(b) Preparatory activities
1. Publicize and mobilize the meeting before the event, determine the theme, mode, entertainment program and process of the event and send it to each employee, so that employees can know their tasks, and at the same time, they can clearly tell the owners what highlights and entertainment projects are, so as to attract the owners to actively participate.
2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.
3. Rehearsal, audio debugging and layout of the event site.
4. Arrange full-time venue layout.
5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.
6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.
7. Look for children, elders and community owners with artistic expertise in the community and invite them. After the invitation, with the consent of the owner, prepare the program plan of the performance in advance and prepare it in time.
(3) Planning preparation
1. Website layout of required projects: banners, balloons, etc. Create a festive atmosphere.
2. Make gift packages and prepare gifts.
3, draw the activity site layout, exercise in advance.
Fourth, the activity design
On the stage, the host briefly introduced the origin, significance and other related information of Mid-Autumn Festival, so that the owners could tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you. The legend of Mid-Autumn Festival can be found on Baidu.
Arrange the children and the owners of the community to perform on stage, so that the whole activity will make the owners feel more valued and kind. After performing the program in the residential area, you can perform a singing program, that is, sing a song with the word "moon" (or sing poems or idioms related to the moon), invite several owners to fight, and sing a few more songs to win a gift. Other participating families also give small gifts. Each family only needs to send one gift. According to legend, the quiet moonlight on the night of Mid-Autumn Festival can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". Companies can learn from this legend and invite newlyweds. Husband and wife come to power, I wish you an early birth.
In addition to rich programs, of course, there are interactive games.
Game 1: Solve the riddle on the lantern
"Lantern riddle", also known as "playing riddles", is a unique form of entertainment with rich national style in China, and it is a characteristic activity of Lantern Festival that has been circulated since ancient times.
Game play: Stick a piece of paper with a puzzle on it at the designated place in the community for the owner to guess. The owner will tear off the guessed riddle, check the answer to the riddle at the winning place according to the riddle number, and receive the corresponding gift after answering correctly.
Rules of the game: the participating owners must keep the torn paper intact and give it to the staff and give the correct answer. After verification, they can receive the corresponding gifts. Each participating car owner can participate up to 5 times, and registration is required when collecting prizes.
Game 2: "Qi Xin eats fruit together"
Think in one place and work hard in one place. Only with the concerted efforts of the whole family, Qi Xin, can the harvest be fruitful. Let's play a game "Qi Xin eats fruit together".
Game play: Mom holds the harvest fruit and stands in the designated position. Dad blindfolded the baby. After three rounds in the same place, he looked for the fruit in his mother's hand and ate it with his mouth under the child's language reminder. The first thing to eat is victory.
Rules of the game:
(1) The contestants must be three members of the whole family.
(2) Mom and Dad are not allowed to make any noise, and no one is allowed to touch the fruit with their hands. Otherwise, the competition will be disqualified.
Game 3: The Lord of the Rings
Game play: put the gift directly on the ground or on the designated stage, and the owner will throw a circle.
Rules of the game: the game is played from the designated venue 1. All kinds of gifts are placed at 8 meters, and the interval is adjusted according to the size of the gifts. Prepare 1 1 cm ferrule with diameter. At the beginning, everyone hugged five times and threw five times. Gifts are set completely in the circle and can be obtained after being verified by the staff. Pedaling or exceeding the starting line is a foul and the shot is invalid.
Note: the competition results of the above activities must be signed by the referee of this activity, otherwise it will be invalid, and the staff will confirm, distribute the winning papers and receive the prize at the designated place.
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