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Live broadcast of wedding decoration
In this regard, Allen Shi, the founder of Gloria, believes that Li Jiaqi chose Gloria this time because Gloria has formed a brand moat in the wedding industry and is a "strong alliance" with the live broadcast room in Li Jiaqi.

On March 1 day, 2022, Gloria, a wedding hall brand focusing on fashion, high-end and artistic temperament, cooperated with Li Jiaqi, the top live broadcast industry, and conducted a record-breaking live broadcast.

This live broadcast broke two records: First, it was not held in the live broadcast room before Li Jiaqi, but in the wedding banquet hall of Gloria, which brought consumers an immersive live broadcast experience; Secondly, a wedding service product promoted that night, the transaction volume reached nearly 200 million yuan within three hours of live broadcast, and thousands of transactions were sold out.