Is there any way to see others do better and better?

Viewpoint 1: asset-light strategy

A real master, he will not choose to open his own shop, but try to integrate resources and operate the project in a light asset mode. Light assets focus on using other people's resources to make your own money.

Generally speaking, if ordinary people do it, the first thing that comes to mind is the flower shop. I open several chain stores in one city and then monopolize the whole city. This idea is a typical traditional asset-oriented operation method.

Then the company takes the middle and high-end route, 100 or so, hundreds of dollars. Adopt a combination of online and offline, online booking and offline experience. Online is mainly WeChat official account and app, which is drained to WeChat official account online, gathering users to train users, and then picking up goods online and offline. What's important is that they don't open physical stores offline, but adopt the mode of store-in-store and use the mode of resource integration.

Let's think about it. Go to a coffee shop or a coffee shop or a bookstore to read a book. There are all kinds of flowers in it, and the fragrance of flowers is floating around. Is it cool? So by cooperating with coffee shops or bookstores, they directly saved the operating costs and various expenses of flower shops. The important thing is that their patterns are very easy to copy.

You don't need to open your own store at all, just talk about cooperation with coffee shops and bookstores, because others have already opened stores, and you only need to sign an agreement with them, and you can also enjoy their user membership, because their coming to a coffee shop is equivalent to coming to your store, and such users are more accurate, which is why they choose to cooperate with coffee shops and bookstores.

Viewpoint 2: Pay attention to refined management.

I know some stores don't have 100 square meters, but some make more money than those that are easy to 100 square meters. Some people think that if my store is big, it should sell higher, which is suitable for the grade of my store, but often those small stores sell much higher than you, and the business is particularly good. This also makes many people very puzzled. My shop is not bad from decoration to site selection. Why business is like this.

Good physical stores, do nothing, do retail, do wedding, do vegetation. That's all lies. You are not a famous teacher, and you don't have enough experience. Whether it is a flower shop or a wedding company, it takes a long time to learn the key points. I would like to ask, you are a flower shop and a wedding, especially a medium-sized shop. Not many people. How do you allocate your work? The first thing this kind of shop does is to make people feel unprofessional. Or to put it another way, you should be refined at first, and you can add some moderately later. But don't add a variety of things at once. The simpler the store, the better, which will leave a good impression.

Viewpoint 3: Building brand culture

Flowers are not only a symbol of beauty, but also reflect the passage of time and people's inner feelings. Flowers can convey warm greetings to people and share their feelings. Flower operators take "connecting people's hearts more closely with flowers and green" as their mission, constantly pursue high-grade and high-quality goods and services, create the rich culture endowed by flowers to the maximum extent, and contribute it to society, so as to extend their business life.

Hibiya Flower Bed Company in Japan is such a company. The turnover of Japanese flower shop brand hibiya flower bed in 20 13 years has reached 23 billion yen, about RMB14.3 billion yuan. In 20 15 years, only one mother's day created a turnover of 2.8 billion yen. Now it has 190 direct flower shops and 1500 franchised flower shops in Japan, which is not only a well-known flower shop chain brand in Japan, but also the largest chain flower shop brand in the world. Its storefront forms include shopping malls, subway stations, supermarkets and independent stores. The style is unified but different, and it is a very professional flower shop. And according to the needs of different consumer groups, Hibigu flower bed has different brands, which are designed for different consumer groups, and the brand image, goods, colors and display are also different.

The success of Hibiya, a Japanese chain flower shop, lies not only in its exquisite and gorgeous design and rigorous storefront, but also in its open mind and spirit as a big enterprise. Hibiya attracts consumers with its own brand culture and has a long-term vision.

Viewpoint 4: product innovation and service upgrade

Product innovation is very important. The essence of business is the exchange of money and goods. If commodities want to exchange more money, they must realize relative value. Therefore, don't run a flower shop with the mentality of "selling one day and earning a little". I believe shopkeepers have found that flowers have become a necessity for most people, not just gifts, in people's way of life. Some flower shops pay too much attention to the outer packaging of flowers but ignore the flowers themselves. Life in the future must be a piece of cake that our flower shop strives for, so we should start from ourselves, change ourselves, commercialize and live.

First of all, in terms of service attitude, we should be humble to our customers and make friends with them. Secondly, the quality of service, we must have high-quality service quality, as promised. Finally, the service mode. At present, our domestic service model is still very simple, mainly serving retail and relying on holidays, while flower shops in Europe and America can undertake various activities and exhibitions.

In China, it consists of two different organizations: a flower shop and a wedding. Such a single service model will lead to the failure of flower shop profits. What we have to do now is to break the rush to a single model. Flower shops should take the initiative to undertake wedding activities or exhibitions. In this case, we need to learn more relevant knowledge and ability to innovate and upgrade in these areas.

Viewpoint 5: Take orders through online channels.

In recent years, some third-party transfer platforms have appeared in the flower industry. Some merchants who open online stores will post orders to third-party platforms, and then physical flower shops can make money by taking orders online through third-party platforms. The third-party platform can be understood as the Didi platform, and drivers can take orders to make money, and the same is true. Zhuanbao is the drip platform of the flower industry, which allows our store owners to get more orders and increase store income. This is also a good idea.