1, emotional marketing strategy

Emotional marketing takes consumers' personal emotional differences and needs as the core of enterprise brand marketing strategy, and realizes the business objectives of enterprises through emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other means.

In the era of emotional consumption, consumers pay attention not to quantity, quality and price, but to emotional satisfaction and psychological recognition. Emotional marketing starts from consumers' emotional needs, stimulates and evokes consumers' emotional needs, induces consumers to sing in their hearts, and integrates emotions into marketing, so that emotional marketing can win ruthless competition.

2. Experience marketing strategy

Experience is usually produced by direct observation or participation in events, whether they are real or virtual. Experience will involve customers' senses, emotions, emotions and other perceptual factors, as well as rational factors such as knowledge, intelligence and thinking, and it can also be caused by some physical activities.

The basic facts of the experience will be clearly reflected in the language, such as verbs describing the experience: like, admire, hate, hate and so on. Adjectives: cute, attractive, exciting, cool and so on.

3. Implantable marketing strategy

Implantable marketing usually refers to the strategic integration of products or brands and their representative visual symbols and even service content into various contents of movies, TV dramas or TV programs, so that the audience can unconsciously leave an impression on products and brands through the reproduction of scenes, and then achieve the purpose of marketing products.

We often see the implantation of different brands in many movies and TV plays, but we can learn from them in digital marketing activities. The popularity of micro-video can be directly copied to the network platform and realized on various platforms that output content.

4. Word of mouth marketing strategy

Word-of-mouth marketing refers to the enterprise's efforts to make users spread their product information and brands through the communication between relatives and friends. This marketing method has high success rate and strong credibility. This marketing method based on word-of-mouth communication is called word-of-mouth marketing.

From the practical point of view of enterprise marketing, word-of-mouth marketing is a marketing method and process that enterprises use various effective means to arouse customers' discussion and exchange on their products, services and the overall image of the enterprise, and encourage customers to introduce and recommend to the people around them.

This strategy can be used in the second and third stages. Word-of-mouth marketing strategy is based on social media platform, which emphasizes relationships and interests, stimulates everyone's interest in sharing positive word-of-mouth, and positively guides and helps corporate brands.

5. Event marketing strategy

EventMarketing is called event marketing in English, which is literally translated as "event marketing" or "event marketing" in China. Event marketing means that enterprises plan, organize and use people or events with celebrity effect, news value and social influence.

Means and methods to arouse the interest and concern of the media, social groups and consumers, so as to improve the visibility and reputation of enterprises or products, establish a good brand image, and ultimately promote the sales purpose of products or services.