1. The Law of Convenience When shopping in a bustling metropolis, you will often see a long queue in the bathroom. Many businesses don't want to go to too much trouble and provide more "convenience" to customers. In Japan, there is a shop that advertises on the street, "Garden toilets are free to use." Attracted a large number of guests to use, guests have to go through its shop in and out of the bathroom, customers are in an endless stream, business is very good! This is the law of convenience, and convenience for people is actually convenience for people. Practical tips suggest setting up toilets, leisure facilities, free tea, quick charging, free downloading, free film pasting, etc. in the store. Convenience measures to facilitate customers can play a role in attracting market passengers.

2 The Law of Curiosity Everyone has curiosity. "A snake with a face, a mouse weighing eight and a half pounds, a man with two heads, a snake that swallows elephants …" If you walk in the street and see these "wonders" for free, will you be interested? This is the law of curiosity! Practical Tips: If there are 3-8 "three-dimensional viewing machines" in the store with the theme of "See the top ten beauties, top ten wonders and what men like to see for free", it will definitely attract some curious customers to visit. Thereby achieving the purpose of attracting shop passengers.

Law of scarcity Things are rare. In a Shanghai specialty store, I saw that the store was very popular. When I walked into the store, I found P8 on sale, but it was out of stock. I had to pay 200 yuan's deposit in advance to buy it. Practice reminds people that they often cherish what they can't get. "The only distributor of xx in xx is the most complete store in XX." And so on are all planting the concept of "scarcity" in the customer's mind. Let customers feel that you are a scarce resource, and the 2% choice of customers will be biased towards you.