Wedding industry, also known as wedding consumption industry, is a collection of various industries that provide a series of products and comprehensive services for newlyweds in the newlywed stage of family life cycle (including pre-marital preparation, wedding celebration, honeymoon after marriage, etc.). ). It is an extension and expansion of the wedding industry that only pays attention to wedding ceremonies in the traditional sense.

The wedding industry chain belongs to the demand-driven industry chain that combines products and services, and there are many kinds of products and services. The core activity of the wedding industry is to establish a new family, and its industrial chain is mainly formed in three different stages: pre-marital preparation, wedding celebration and honeymoon after marriage.

In a certain geographical area, the wedding industry chain is a strategic relationship network chain with value-added function, which is guided by the consumption demand of newcomers, and all enterprises partially or completely revolve around the theme of wedding consumption, with products and services as the link.