First, the importance of company naming
There is an old saying: "If the name is not correct, you will accomplish nothing." Company name is an important part of enterprise development. Modern times have entered the era of brand culture, and the importance of names is self-evident. The conception and comprehensive investigation of enterprise name has become an important topic for entrepreneurs and corporate image shapers. A good company name will make the enterprise fame and fortune, reduce the advertising cost and improve the visibility of the enterprise. From another point of view, the company name and trademark are the most valuable assets of the enterprise, and they are also productive.
Second, the company name and industry relevance
When designing, we can consider the characteristics of the industry and the corresponding consumer groups operated by the company. For example, cosmetics Shiseido is named after the Book of Changes, and Kunguaxiang Biography says, "Nature inherits nature." It contains the principles of practice and ultimate success. Everything depends on "Kun Yuan", which means to breed new life and keep youthful vitality forever. For example, "Pampers" baby diapers are named, and the literal meaning is clear at a glance, which helps the baby to be comfortable; Another example is the rice product "rice fragrance" in "Walking along Huangsha Road on a Moonlight Night in Xijiang River" written by Xin Qiji, a poet in the Southern Song Dynasty: "In the rice fragrance, you say a bumper harvest and smell frogs". The name has something to do with harvest and the natural scenery of the countryside. Entrepreneurs can refer to this idea when planning the company name. For example, if our client is a company dealing with document confidentiality, and the company is named "Mi Heng", which means permanent confidentiality, this concept is the concept of relevance close to the characteristics of the industry.
Third, the company name is good or bad.
In the concept of company name, the factors to be considered are: easy to recognize, easy to read, easy to write, easy to remember and loud to call, and at the same time, the mathematical homophonic association of the name should be tested:
Mathematical theory: one, two genera of wood, three, four genera of fire, five, six genera of soil, seven, eight genera of gold, ninety genera of water, one, three, five, seven, nine odd numbers, corresponding to propargyl, pentyl, pentyl, pentyl, pentyl, two, four, six, eight, ten even numbers. Its mathematical composition is auspicious: for example, 2 1, 24, 25, 29, 3 1, 37 is auspicious; Fierce mathematics: 10, 20, 30, these are fatal mathematics. Don't use them, because 1 symbolizes the beginning of everything, and 10 symbolizes disappearance, which means the perfect end and will not continue to develop. Entrepreneurs should pay attention to avoid 0 when naming companies. In addition, there are ups and downs from 1 to 10. When naming a company, try to avoid the following intense mathematics: 14, 20, 22, 26, 27, 28, 40, etc. After a lot of statistics, after experiencing the ups and downs of the economic cycle, it still maintains its vitality, but auspicious mathematics accounts for 80% of the enterprises dominated by the market.
To sum up the above points, when naming a company, we should fully consider the overall environment of the name, coordinate with the industry, nature and cultural background, and comprehensively conceive. It is particularly important to know that naming a company is the starting point of its development.
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