Guide the industry to carry out activities of striving for Excellence and gradually promote brand work. Further develop all kinds of high-quality service competitions, carry out the appraisal of star-rated hotel services, service brands and wedding-related advanced enterprises, and form a situation in which hotel employees, wedding company hosts and planning companies have clear directions and clear corporate goals, so that more advanced individuals, advanced collectives and advanced enterprises emerge in the wedding industry, and the overall service quality of the wedding industry has been effectively improved.
Excellence has laid a good foundation for the construction of enterprises' own brands. Closely around the provincial government, the provincial economic commission, the provincial civil affairs department put forward the "Guangdong to promote brand strategy action plan", and solidly promote brand work. Improve enterprises' awareness of brand importance, strengthen enterprise trademark registration, carry out brand registration publicity, assist enterprises to register trademarks as soon as possible, and effectively protect the legitimate rights and interests of enterprises.
Actively carry out wedding service skills training, seminars and learning activities, promote the improvement of the overall level of the industry, guide enterprises to increase investment in wedding service personnel training, and carry out business knowledge, commodity knowledge, service technology and service etiquette training around the "people-oriented" service concept, so that they have a sense of intimacy and belonging, and the improvement of service quality is based on a solid foundation. For enterprises that have done well in this respect, the Association will increase publicity, steadily improve the quality of the whole industry and further improve the service quality of the industry.
This association was established on July 25, 2008, and a lot of work is being prepared, and it is also establishing close ties with other wedding industry associations. But also help to broaden our horizons, update our concepts and innovate our work. In 2009, we will further strengthen communication and contact with advanced wedding service enterprises at home and abroad by organizing group visits and holding forum lectures.
Strengthen information construction, pay attention to the expansion of websites and the exchange of service information inside and outside the city and at home and abroad.
Change the current situation that the information communication in Guangdong wedding industry is not timely and the channels are not smooth, better build the information platform of Guangdong wedding industry and promote the development of the industry.
1), expand the collection scope of statistical information, make the information more representative of the industry and further improve the quality of industrial statistical information. On the basis of analyzing and studying the industry data, the wedding industry data will be released in time to provide effective information for the decision-making and development of enterprises and industries.
2) Hold the Journal of Guangdong Wedding Industry Association, temporarily named as "Lifelong Event". In order to publicize the popularity of the association, let "Guangdong Wedding Association" become a good assistant for wedding management. At the same time, further build the website of Guangdong Wedding Industry Association. Better publicize the policies and regulations of the provincial government, publicize weddings, publicize member enterprises, and report the dynamics, development trends, commodity demand and market changes of the industry to meet the information needs of the industry. By building an industry information platform, we can effectively communicate all kinds of information in the industry and meet the information needs of industry development.