Nowadays, the demand for red wine in China market is increasing, and the development prospect of the red wine industry is very promising. More and more entrepreneurs have joined the wine industry and are thinking about how to do wine agency business. Although the wine industry still has a lot of room for development, the competition is equally fierce. So how should a novice do the liquor agent joining business? Any tips or secrets?

1. Understand the market environment and demand first.

It is an important step to understand the market environment and demand first. If we don't understand the development trend of the wine market, we will launch blindly, which will inevitably bring risks and losses. Therefore, the key to doing wine agency business is to start with market research, choose wine brands that meet the market demand price according to market demand, and then deeply understand how much it costs to become an agent.

2. Choose the right brand that meets the market positioning.

Choosing a wine brand that conforms to the positioning development in all aspects is the key to management. Before choosing a brand, novices should first investigate the development history, brand strength, brand culture and brand policy of the intended brand (the market support provided by the brand to wine agents), then conduct relevant field visits, negotiate the price, and sign a contract if appropriate.

3. Provide customers with professional experience services.

Doing experiential marketing well is one of the keys to doing business. If you open a store, you must try your best to provide consumers with the comfort of the store. From decoration to wine rack display, all kinds of on-site drinking utensils are readily available, which can guarantee the tasting needs of guests at any time. In addition, it is necessary to hold various tasting meetings from time to time, which can enhance consumers' awareness of wine brands.

4. Maintain the relationship between customers and stimulate invisible consumption.

Maintaining the previous relationship with customers, especially repeat customers, is the key for beginners to stimulate consumption, and they can establish good relationships with bosses, managers at all levels, salesmen, purchasing, finance and core consumers in various sales channels. Develop invisible sales promotion, and develop sales channel terminals that can directly contact consumers or people with decision-making power into invisible promoters.

5, often carry out promotional and publicity activities.

Doing a good job in promotion is one of the secrets of making money, such as buying red wine as a gift, buying a red wine lottery, buying red wine to smash golden eggs, limited-time discount, answering questions about red wine and giving exquisite gifts. We should try our best to carry out activities that are communicative, valuable, interesting, spreading and explosive.

6. Create a professional profit marketing model.

It is also important to build a marketing model for joining the wine agency business. Nowadays, the competition in the wine industry has intensified, and more and more wine agents have begun to appear. Therefore, to join the wine agency business, we must have a professional marketing model, plan the marketing plan according to the market development, and accumulate more customers.