With the promotion of digital film and digital TV in China, digital film and television production talents, especially new media talents such as online streaming media and mobile phone movies, are gradually becoming popular. According to authoritative statistics, as early as four years ago, the number of digital cinemas in China had reached 166, and now, China has become the largest digital cinema market in the world. At present, there are more than 2,000 radio and television broadcasters, 5,000 film and television production companies and nearly 10,000 online media companies of different scales in China, which need a large number of digital film and television producers. According to the preliminary estimation of the industry, the number of film and television talents needed by the digital film and television production industry will exceed 700,000 in the next few years, especially in terms of high-level directors, planners and producers.
The prospect of digital film and television industry is attractive.
There is no doubt that digital film and television production is gradually becoming one of the sunrise industries with the most development potential in the world, especially under the favorable policies of China to vigorously develop creative industries, the digital film and television industry has shown an unstoppable development momentum. According to the 2007 China Internet Survey Report, the audience of podcast and video sharing websites reached 76 million in 2006 from the advertising media. The audience size of online video-on-demand and live broadcast services reached 98 million. With the formation of a huge mobile phone user base in China in 2008, the development of P2P technology and broadband network and the gradual maturity of 3G applications, the digital film and television market will continue to grow rapidly in the next five years, and the development of digital film and television industry will leap to a new level in 2009. It is estimated that the market scale will reach148.7 billion RMB in 20 10.
Digital film and television industry is in urgent need of talents.
The State Administration of Radio, Film and Television clearly pointed out that during the Eleventh Five-Year Plan period, the primary task of digital construction of radio and television is digital conversion, and at the same time, digital TV transformation has also begun to be actively promoted in TV networks in various provinces and cities. On the one hand, guided by national policies, on the other hand, influenced by market demand and technological progress, new media such as Internet TV, IP TV and mobile TV are constantly emerging, and digital film and television production technical talents have become a hot spot for all parties. However, at present, most digital film and television production practitioners come from traditional film and television majors or other industries such as computers, and there is a shortage of high-quality talents who are proficient in digital film and television collection, editing and broadcasting skills. According to the conservative statistics of authoritative organizations, the talent gap for skilled operation of full HD digital cameras is around 200,000.
The prospect of "all-round development" talents is promising
The deep-seated and structural contradictions caused by the lack of skills and singleness of digital film and television talents have emerged. Digital film and television related personnel should not only have the artistic accomplishment of film and television, but also be able to use the latest film and television production technology. Therefore, digital film and television production, innovation and creative talents who really have the artistic literacy and basic knowledge of film and television, master the digital film and television production technology and can complete the traditional and latest network and mobile phone streaming media film and television creation have become scarce talents in this industry. With the gradual elimination of analog TV signals, digital TV will usher in the opportunity of vigorous development. By then, a large number of traditional analog film and television producers will face transformation and elimination, and talents who master advanced digital film and television production technology will surely make great achievements in this era.