In terms of face value, the real car of Hongqi H9 is not much different from the previously exposed official map. The front face is equipped with an iconic large-size straight waterfall front grille, red vertical signs and LED light groups, and a square and wide body. The whole car has a strong gas field. It can be said that as a C+-class luxury car, the value of Hongqi H9 did not fall before the competition at the same level.
The length, width and height of the red flag H9 are 5137/1904/1493mm respectively, and the wheelbase is 3060mm, which caters to Chinese people's preference for large space.
It is worth mentioning that Red Flag H9 will also provide two-color body selection, and the color matching of red gold+gentian purple and champagne gold+amber brown is unique.
Red gold+gentian violet
Champagne gold+amber brown
In the interior part, Hongqi H9 takes the same calm and atmospheric route, and the central control layout is quite layered. The application of large-area leather wrapping and chrome-plated decorative strips improves the texture. At the same time, the new car will be equipped with dual 12.3-inch full LCD instrument+central control LCD screen, and equipped with a brand-new red flag smile? 1.0 in-vehicle system and L2.5 automatic driving system, the sense of luxury and technology is worth looking forward to.
Finally, in the power part, Hongqi H9 will provide 2.0T+48V optical mixing system and 3.0T? There are two power options for V6 supercharged engine. The maximum power is 185kW and 200kW respectively, and the peak torque is 380n·m and 400n·m respectively. Transmission matching 7DCT gearbox.
From the perspective of product strength, Hongqi H9 should show the highest level of luxury cars in China to some extent. Steady appearance, spacious body space, high-quality interior and brand aura with unique national feelings are enough to make a blockbuster in the market. However, the pre-sale price range of the new car is 330,000-600,000 yuan. In this price range, no domestic car has really achieved "success".
In Jiangge's view, the pre-sale of the top model of Hongqi H90,000 or so still exists as a "facade" in a greater sense, and the real model still depends on the entry version.
However, although the starting price of 330,000 yuan at first glance is much lower than that of BBA competing products, at present, Audi A6L and even Mercedes-Benz E-Class have many terminal discounts, lowering the threshold to about 340,000 yuan, which is extremely lethal.
Of course, the pre-sale price of 330,000-600,000 yuan may also be just a strategy of "throwing stones to ask for directions", and the final actual pricing may be lowered. However, the pricing space of Hongqi H9 is indeed very limited: if you want to benchmark BBA, the brand premium is obviously insufficient; Locking your opponent in a medium-sized car that also pays attention to administrative style, such as Volkswagen Magotan, seems to be self-degrading ... and if you compete with second-tier luxury models such as Cadillac CT6, you don't have a price advantage.
Cadillac CT6
Don't, the market is big, there is no red flag H9 position? Brother Jiang believes that the answer is obviously not the case. Hongqi H9, as the flagship product of Hongqi, may have a dim prospect on domestic routes, but it is quite suitable for commercial and administrative vehicles due to its product positioning and sentimental advantages of domestic brands. On the common streets of BBA, the red flag H9 is obviously a small and prominent existence. Even if you buy a wedding car, the red flag brand will not fall, and you can still enjoy the Rolls Royce at the domestic price, which is quite "fragrant". Compared with A6, Series 5 and Class E in rotten streets, Hongqi H9 is definitely expected to become the next generation "king of wedding cars"!
In short, as a domestic high-end work, Hongqi H9 is a niche, but there is no lack of market. The key depends on how the brand meets the first customers who eat crabs and drives the market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.