Summary of Internship in Media Company 1 1. Purpose and Task of Internship
1. Through this internship, I can rise from the theoretical level to the practical level, better realize the combination of theory and practice, and lay a preliminary knowledge foundation for future work and study.
Through this internship, I can personally feel the process from a student to a professional.
Second, the internship content
Under the guidance of the teacher, we had a six-week internship in Fengdu Media (Guizhou) Co., Ltd. from June 28th to August 2nd. In this internship, there are some new and unfamiliar things, but more is to realize that I will enter the enterprise in the future.
If we work in the industry, we still have many shortcomings.
After visiting the company, the first thing I learned was the general situation of Fengdu Media (Guizhou) Co., Ltd.: Fengdu Media (Guizhou) Co., Ltd. was established on February 6, xx, located on the 22nd floor of Meijia Building, No.99 Zhonghua North Road, Guiyang City, Guizhou Province, Yunyan District, Guizhou Province. It is a professional organization providing integrated marketing services in the province, and it is also the first team specializing in cultural development, marketing and communication. With the concept of advocating and practicing cultural soul, it integrates media, marketing and service. Relying on the integration of human resources, media and other resources, we will form a unique network of channels such as public relations communication, advertising communication, active communication and network communication to provide customers with all-round excellent integrated marketing services. Effectively integrate resources, form a unique channel with partnership marketing, educational marketing, differentiated marketing, game marketing, online marketing and experiential marketing as the main body, spread humanistic ideas, provide career development services for college students and provide professional campus marketing services for enterprises. Elegance is rooted in campus. With comprehensive understanding of university market, professional team, efficient execution and interactive marketing network successfully laid in universities, we are committed to building the brand of "Campus Marketing Planning and Promotion Expert" and become the best interactive platform between enterprises and universities.
The partners of Fengdu Media are: Shenzhen Zongheng Brand Consulting Company, China Real Estate Business School, Coca-Cola Company, Clark International Education, Mengniu Dairy, Wuyue Group-Lincheng Huadu (real estate), Haier Group-Guizhou Haier Industry and Trade Company, and Guizhou Division of the Second National College Student Advertising Art Competition. The exclusive project partners in Guizhou Province are: Shenzhen Zongheng Brand Consulting Company and Real Estate Zongheng Magazine.
Company business structure:
I. Image: enterprise cis/ design, image design and packaging promotion of imported projects.
2. Planning: marketing planning/implementation of large-scale commercial activities, marketing planning/promotion of new products, investment planning/feasibility research, planning and implementation of public relations activities, brand marketing planning, enterprise case marketing activities planning/implementation and exhibition planning.
3. Design: logo design, packaging design, publicity album, annual report design, hand-painted pop, dm, poster design, display design, website construction/maintenance, decoration design.
Agent: Outdoor advertising media.
On the first day of the internship, Gong, the general manager of the company, expressed the hope that through a short internship, he would learn about the overall situation of Guiyang's advertising industry and gain something. The next day, Manager Wang gave us some suggestions at the morning meeting, and then assigned our first task. Manager Wang suggested that runnerteam should be a team and have the spirit of teamwork. In the team, we should adjust our mentality and seize the internship opportunity. Manager Wang also asked us to hold an early meeting every day, to arrange our daily work in an orderly way, and to hold a final meeting before leaving work to sum up the work harvest and experience of the day.
Our first task is to make a survey of Guiyang advertising media and real estate planning and marketing cases within one week, analyze the comparison between Guizhou advertising industry and advertising industry in major cities in China, and put forward suggestions to change the status quo of Guizhou advertising industry. A week later, we adapted to the work well and accumulated experience and lessons in the work. Under the leadership of manager Wang, we are getting better and better. This week, the working principles of Fengdu Media are summarized as follows: Don't do ineffective work, and don't act blindly before the goal is established. Happy work, happy life.
Summary of probation work of media companies II. The internship report of media company is a report on college students' social employment practice, an exercise for college students' employment through social practice, and a necessary process for college students to pass social work. Now it seems to be a compulsory course for college students. Practice can enhance the social work experience of college students, so as to verify what they have learned, especially those who are engaged in the media industry. From the actual situation, many college students have enhanced their working ability suitable for the society through internship, and many excellent college students' outstanding performance during internship has been retained by many employers. So don't look for a job after graduation. Then as a newspaper, it is an answer to graduation, and how to write it has real value.
First, the purpose of internship
1. Understand the operation process of media companies, the functions and work assignments of various departments, and have a simple understanding and preliminary understanding of the company's management methods, so as to lay a certain foundation for future professional knowledge learning.
2. Understand the enterprise, the market and the new learning methods.
3. Set up your own life ideal from the understanding and make plans for your own road.
Second, the internship time
August 27th to September 2nd, xx.
Third, the internship location
Xxxx United Media Company
Fourth, the internship content
1, internship overview
On August 27th, my team members (CoCo Lee and Liu Fang) and I had a 7-day media awareness internship in United Media Company. United Media Company is a small media company integrating design, production and planning. During my internship in this company, because of the gap between knowledge and practice, and because I didn't attend any courses on media professional production and design, I could only engage in some trivial daily affairs, but the teachers of the company gave me great help and support, which left a deep impression on me. I was deeply impressed by the serious and rigorous work style, cordial and friendly treatment and harmonious and friendly working atmosphere of the company's predecessors.
2. Internship experience, content, achievements, gains and losses.
During my internship, the company teacher gave me many practical opportunities: during the busy business,
He hasn't forgotten to teach me how to tear up the copybook. At first I thought it was such a simple job, but when I did it, I found myself at a loss and made many mistakes. It turns out that this kind of work is not so simple. Although it looks simple, it needs more hands-on practice. During several days' work, the teacher also taught me how to make foam figures and introduced me to the machines and equipment made.
Under the guidance of the teacher, the staff of the company and I completed the media card of "Jiang Baishi Park-Ding Sheng Family". Works include sculpture, painting, etc. When I was not busy at work, my teacher also showed me a simple photoshop, but because I had never touched it, I finally had a little knowledge. The teacher also showed me the most common image processing, but I am not familiar with these, so I can only do some simple production work. This made me realize the importance of technology and practice, and also made me realize that I am not enough, and accumulated a lot of experience for my future work.
A summary of the three-year probation period of media company in a blink of an eye. Freshman year is over. After a short internship in a media company. It has strengthened my ideal as a media person.
20xx August 4th. I came to the Broadcasting and Communication Department of the Propaganda Department of Pangzhuang Mine of Xuzhou Mining Group to start my internship. The position is a reporter. I went to the radio studio first. I watched the live broadcast of the program. I also learned about the process of recording and broadcasting the program. My intern teacher, Wu Han, said to me, "Give you a week to get familiar with the work content and environment. If you don't understand anything, you can ask me directly. " At first, I simply thought, why did it take so long? Journalists just run news and write articles every day. The following week completely changed my mind.
First of all. Every morning at nine o'clock. A reporter from the Ministry of Communications will hold a regular meeting. Everyone should sum up the work of the previous day and explain the work arrangement of the day. If you receive an activity notice. Then every reporter has to make suggestions for the activity. Give your opinion. Encounter a traffic emergency. Work arrangements will also be rearranged. I found it. Regular meeting every day. No one will be late. And everyone will arrive at the conference room 10 minutes before the meeting. I admire this professionalism.
After the meeting. I sit in the designated office area and read the press release prescribed by the teacher every day. Understand the program style of the Ministry of Communications. Summarize the content and direction of the manuscript. You should also be familiar with the contact information of the departments that usually have close contact with the Ministry of Communications. I read nearly 300 articles a week. I have basically mastered the characteristics of the program. But I'm still looking forward to my second week as a real journalist.
The second week began. After the regular meeting. I followed Mr. Wu to the news scene. Record every word of the interviewee with a voice recorder. I found it. A journalist must be quick-witted. Come up with targeted and meaningful questions in the fastest time. And need to communicate effectively with the interviewees.
The general interview is in the morning. In the afternoon, the interviewee's audio will be compiled into a text version in the office. Use professional audio editing software to edit audio into a sound draft suitable for radio broadcasting. When sorting out the audio, it is a great cayenne for reporters to take shorthand. Then write a story about the news interview that day. Because I'm not a journalism major. Therefore, the manuscripts written are often big problems. At this time, the teacher will always be patient. Help me revise the manuscript to my satisfaction. If you need to broadcast the manuscript orally the next day. Then the reporter will record himself in the studio that day. It can be seen that journalists are not simply writing articles for interviews. Modern society needs high-quality talents who integrate editing, broadcasting and guiding. Another basic quality of being a reporter is to have full patience. For example, if you cover some meetings, you have to wait until after the meeting to give reporters time to report. In the process of waiting, it has become a good opportunity for various media to meet people. So ... being a good reporter is not alone. The strength of the group is also the key to success.
The two-week internship made me deeply realize that in order to achieve better results, we must do the following:
1, treat people sincerely.
As a journalist. And I'm an introvert myself. Not very good at actively communicating with people. In this internship, I also found my own shortcomings. For example, a few days before the internship. I'm afraid of life. Facing the embarrassment of silence. I have the responsibility and obligation to actively communicate with others. At work, we should also actively communicate with teachers. In the future social work. Work can no longer be done by one person. That's the work of several people or a team. And you have to help others or accept others' help to finish the work. So you can't expect to finish the task by yourself. Or not to help others when they see difficulties. Although I'm here as an intern this time.
Due to ignorance of business and professional knowledge. Can only do some relatively simple work under the arrangement of the leader. But I am also very active in helping others complete their work. For example, during the internship, the leader has not yet allocated the leisure time of the task. Always ask the staff around you if you need help. Sometimes people are embarrassed to bother me. I offered to help them with their work. This not only exercises yourself. Help others. It can also coordinate your relationship with others. People will be more willing to associate with you in the future. From this, I deeply realized the importance of sincerity. At work, I should not only learn how to do things, but also learn how to be a man and correctly handle the relationship with my colleagues. This is related to the smooth development of work and personal growth and progress. It is difficult for narcissists to integrate into large groups.
2, practical and diligent, diligent and inquisitive.
To a strange environment. I don't understand a lot of things. If you do it blindly. It is likely that something will go wrong.
We should do things in a down-to-earth manner. Modesty can often get the approval of others. We studied theoretical knowledge at school for a year. However, there is little practical experience and few opportunities for real contact with the news industry. So when I encounter a problem that I don't understand. I try to consult as many interns as possible. Or ask the teacher in the department for advice. This way. Many things can be mastered quickly. It also laid the foundation and provided direction for your own efforts. You must work meticulously. Seriously and carefully. We must be careful about every news comment. It can't be wrong. Sometimes a mistake not only hinders your work progress. It will also affect the quality of radio news broadcast. Therefore, it is particularly important to do everything carefully.
In order not to waste. We must be cautious at the beginning of our work and attach great importance to our work. If necessary, be sure to test your work. To ensure your safety. After you start to understand and master the work. You will find that you can guarantee the quality of your work without inspection. At this time, you may not always need to check your work results. But I still have to take my work seriously. In order to avoid mistakes.
Summary of the work of the probation period of the media company 4 This winter vacation, I worked as an intern in an advertising company for two weeks. This winter internship, I focused on advertising related tools and software, because at school, the teacher emphasized the importance of practice and skills to us more than once. In today's social situation, education is not the only criterion to evaluate a person, but today's society pays more attention to people's skills and abilities. So I have a preliminary study of photoshop, 3dmax, adobe and other series of software, and I am familiar with these software related to advertising production, and I personally participated in the company's advertising production, which gave me a great exercise. At the same time, I not only studied production, but also undertook the task of helping the company put advertising works to customers, mainly some print advertising works, such as posters, banners, large backgrounds, light boxes and so on. Assemble large light boxes and billboards with workers. I learned the knowledge that the school can't give me, and at the same time gained social practical experience, which helped me a lot and added a lot of experience for me to enter the society in the future.
Let's talk about software learning first. The key software I study is photoshop, because I work in an advertising company. Many advertisements are designed and produced by photoshop, so I got familiar with the basic operation first, and the company also sent a master to teach me. The master didn't take me to work at first, but asked me to make a work on photoshop first. Use a little professional knowledge learned before, and operate with great interest according to the requirements of the master. An hour passed, and I found that I didn't even meet the first requirement. My previous knowledge was not very good in practice, so I had to ask the teacher for advice. He told me: "Many college students and even technical secondary school students know photoshop like the back of their hands, which is much better than your college students." I feel very ashamed. It turned out that my master graduated from junior college, which gave me a new view on junior college vocational education and made me more aware of the fierce competition in today's society. Later, the master taught me the skills of making photoshop, which not only helped me review my previous knowledge, but also taught me a lot of operation methods.
In the next few days, I learned how to make advertising works with my master. Every morning, the master takes the work list to check today's work tasks, and keeps in touch with customers from time to time during the production process. The master told me that it is very important to make an advertising graphic work, but it must be within the scope specified by the customer and must not be done according to one's own preferences. Everything should focus on the interests of customers. "However, in the production process, we should improvise according to the specific situation and negotiate with customers about the style, style and expression of the work. This is a seemingly simple but complicated workflow. After listening to the master's explanation, I got a preliminary understanding of the process of advertising works from design to completion, and also deepened my understanding of the advertising industry. Although it was only a small advertising company, it taught me a good lesson.
After studying with the master for a few days, I can finally practice by myself. First, I made Taskmaster's previous historical works, and then I made some simple works, such as bronze medals, banners and simple posters. Although these things are simple, they are actually made with strict rules, such as length, width, height, specifications, proportions, fonts and so on. There can be no deviation. This task not only tests patience, but also exercises skills. The internship time really passed quickly, and a week passed quickly. On Monday of the second week, I was finally able to officially make advertising works for my clients, which made me very excited. The task is: to make a wedding seating chart. There is no special requirement for style, as long as it is festive and auspicious. So, I downloaded several wedding templates online, chose the best one, and began to modify it. I made sketches of patterns and tables in photoshop, then arranged the tables one by one in order, decorated them with auspicious and beautiful patterns, then modified the background, typed the words, and finally finished. I gave it to my master. He looked at it and told me that there were still many mistakes. I'm surprised. Obviously, I worked hard to do it. Why are there still defects? The master pointed out several mistakes to me, and I was confused. First of all, the biggest mistake is the discharge of the wedding table. I'm not familiar with these customs and the emphasis on wedding banquets. The table should be arranged in the order of the main table, family, relatives and friends, and the combination of orientation and table placement is also very particular. Orientation means choosing an auspicious direction. There are many combinations of tables, and exquisite combinations should be placed according to the requirements of the organizers and the number of tables. Secondly, even my sea newspaper is still not pure enough. Some places are not detailed and beautiful enough. There is no serial number on the table and no hotel logo. Pay attention to these. Under the guidance of the master, it was finally completed after major changes. This incident also made me know that it is not enough to learn advertising expertise well. Advertising is a social science, involving all aspects of society, including a lot of non-professional knowledge, such as economics and marketing. On the basis of learning professional knowledge well, expanding one's social experience and knowledge in all aspects and becoming a "saint" are very helpful for future work.
Summary of probation period of media company: 20xx years and xx months will be the last stage of my student career. After graduation, full of expectation and anxiety, can you squeeze through the single-plank bridge of a million-strong employment force? Are you qualified for the tasks assigned by the company? I believe this is a problem that every graduate dare not relax. So, with the planning and expectation for the future, under the strong urging of my parents, I engaged in a career that was in line with my major. Goldwind Culture Communication Co., Ltd. is a professional organization specializing in film and television production and cultural communication. Long-term engaged in cultural planning and packaging of large enterprises and institutions. While engaging in cultural consultation and service for many economic development zones, enterprises and institutions, he has produced dozens of large-scale TV feature films and advertisements. The company has rich experience in shooting large-scale engineering projects, assisting large enterprises to build corporate culture system. In addition, he has special expertise in cultural projects related to government approval. For such a new and growing company, I was very lucky to be accepted by them and became an intern in the company. Under the training of the company, I have the honor to participate in many important cases of the company. From this, I got a good opportunity for exercise and practice.
During this period, under the guidance of the manager's thought, I completed the assigned tasks, learned the basic skills of video production, strengthened interpersonal communication, exercised my expression ability, learned to communicate with people, learned methods in the process of work, and prepared carefully. Company leaders give help and guidance, point out shortcomings and learn advanced experience.
My internship life started from 10, XX, xx. When I first started my internship, because the company just received a project about making a promotional film for a new building in Shantou Power Supply Bureau, it was the first time for me to do a project about applying what I have learned. At first, I just tried to do it myself. Every time the manager gives homework, he does it well in advance and then lets me practice. I realized the manager's hard work and concern for me. I also study very hard. I find that the difference between practice and examination is really great. There are many things I haven't talked about in class. There are a lot of video productions that I don't understand. I will communicate with my classmates in depth. Communication is a kind of wisdom and a way of life. All this is not only the need of personal development, but also the trend of the times and social development. In my second month in the company, I gradually came into contact with my previous photography. Although I am in charge of post-production, the early stage is the mother of the late stage. I began to learn to shoot with a small camera dv, and slowly with a big gun. Learned to photograph the substation of Shantou Power Supply Bureau. Learn how to adjust the aperture, focus and zoom. These are all courses that can't be realized in class. The manager also taught us to be a man, to be social and to treat people well.
I learned from it: the decomposition and combination of film images and sound materials. In other words, a large number of materials shot in film production will be screened, selected, decomposed and combined, and finally a smooth work with clear organization, distinct theme and artistic appeal will be completed. It is the re-creation of shooting. Editing is different from splicing, which refers to the specific technological treatment of the film. From film material to a complete film work, editing often goes through several steps, such as initial cutting, re-cutting, fine cutting and even comprehensive cutting. "Storyboard" said that the first lens group cut and connected the scenes of characters' actions, dialogues and mutual exchanges; Re-cutting is a further modification based on the initial cutting; Fine editing is a more detailed editing combined with montage structure after repeated scrutiny of the picture; Comprehensive editing is the adjustment of the overall structure and rhythm after all the scenes in the whole film are shot and all the clips are finely edited. In the whole editing process, it is necessary to ensure the natural, smooth and coherent narration between shots, and to highlight the internal performance of shots, that is, to achieve the unity of dual functions of narration and expression.
Time flies like a sword. I have been practicing for two months in a flash. In this process, I have a lot of gains and joys, as well as bitterness and lessons. These successful experiences will inspire me to make greater achievements in my future life. The experience of failure will make me try to change my imperfections and make myself do better in the future, which will become one of the most precious assets in my life.