Cultural communication companies mainly face advertising business, while cultural media companies mainly face TV dramas, movies and other media. Please refer to the following related materials for the main differences between them:
Communication company: usually refers to such things as radio and television, which has the nature of news communication. In other words, this is the main form for such companies to face the public. Of course, such companies usually need advertising revenue to survive, so they may have an advertising department below them. They need the profit of the advertising department, but they don't just aim at profit. Sometimes we think they aim to provide healthy and meaningful spiritual food for the public.
Cultural media company: usually refers to newspapers and magazines, which is actually a kind of media company, but it focuses more on cultural exchanges and has a stronger literary flavor.
Communication companies: In fact, most of these companies aim at advertising profit, but they are not simply advertising companies. They usually think that enterprises plan all kinds of publicity activities with good social influence, with emphasis on planning and advertising design. They usually focus on sales activity planning, advertising graphic design, creative shooting of advertising audio and video, etc. Others will focus on the media. For example, they don't specialize in radio, television, newspapers, magazines and this business. They may also participate in galleries and cultural websites, but their main purpose is to spread culture. The culture here is broad, that is, everything can be counted, such as articles, art, photography, audio-visual and publishing. A company with this face may also set up an advertising department to make the company profitable. Therefore, communication companies belong to the intermediary between media companies and advertising companies.
Cultural media belongs to the business scope of advertising commodity sales, while the nature of cultural communication companies belongs to advertising release, production and agency. The common business scope of cultural media is: the display and sale of advertising materials. The common business scope of cultural communication is: advertising, agency and production. The difference is obvious, one is the service industry and the other is the sales industry.
Business scope of Culture Media Co., Ltd.
Marketing planning, enterprise marketing planning, corporate image planning, market information consultation and investigation (no social survey, social survey, public opinion survey, public opinion survey), conference service, etiquette service, wedding service, translation service, exhibition service, handling service, packaging service, sports event planning, legal consultation (no legal service), design and production agents must publish all kinds of advertisements (Note: the industry description in the name must include design and production. The tax rate is 5% for business tax and 2.5% for income tax (approved and levied).
Scope of business of Cultural Communication Co., Ltd.
Cultural and artistic exchange planning, enterprise management consulting, business information consulting (except brokerage), exhibition services, graphic design and production, design, production, agency and release of various advertisements, sales of cultural office supplies, handicrafts and daily necessities.