1990, Kunming people began to buy new sofas at home. Yan Yu seized this opportunity and opened a small furniture factory with 20 thousand yuan. Working hard in the dark, she earned 50 thousand yuan a year and dug up the first bucket of gold in her life. Since then, Yan Yu's entrepreneurial career has ushered in the first turning point, and opportunities have begun to favor this young man. Then in 1993, Yan Yu founded the first enterprise of Yao Xing Group-Yao Xing Decoration Engineering Co., Ltd. After continuous development and capital accumulation, 1998 established Yao Xing Real Estate Development Co., Ltd., followed by real estate development Co., Ltd., Kunming Property Management Co., Ltd., Kunming Yao Xing Science and Technology Company, Kunming Decoration and Design Co., Ltd., Kunming Yao Xing Entertainment Co., Ltd., Kunming Yao Xing Sports City Co., Ltd. and other economic entities. June 5438 +2000 10, Kunming Yao Xing Group Industrial Co., Ltd. was established. In August 2000, Yao Xing Group was acquired by the State-owned Assets Supervision and Administration Commission of Guandu District Government, and Yao Xing Group was officially transformed into a state-owned joint-stock enterprise. The Group has successively developed "California Landscape" garden club, Norwegian Forest Residential Community and Garden Residential Community. The Group won the title of Top State-owned Enterprise in Yunnan Province 100 for10 years.
During the period from 1993 to 10 in 2003, the group has always been on the road of steady development of the real estate industry in Kunming, and has always adhered to every difficulty. In 2004, after 10 years of tempering, Yao Xing seized the opportunity, won the bid for the new Asian Sports City with the strength and novel development concept of large state-owned enterprises, won a brand-new development platform for enterprises and became the leader of Kunming real estate.
Yao Xing Group, founded in 1993, is a large state-owned joint-stock enterprise group with real estate development as the leading factor, involving hotels, education, medical and health care, decoration, property management, sports and other industries. After more than ten years' efforts, it has now developed into a large industrial group with assets of nearly 654.38+0.5 billion yuan and an annual output value of 6 billion yuan, which is involved in many industries and fields such as real estate, hotels, education, medical care, sports, entertainment and property management. It is "Top Real Estate Enterprises in China 100" and "Large Real Estate Enterprises in China".
Over the years, Yao Xing Group has been striding forward towards the corporate goal of "shaping a model of quality life", adhering to the core values of "responsibility, honesty, innovation, efficiency and cooperation" and the corporate mission of "striving to be the creator of improving people's quality of life" to create a harmonious and livable humanity space. Yao Xing Building, Norwegian Forest and other real estate projects have been developed and built successively, and the Seventh National Paralympic Games in 2007 was successfully held, which foresightedly integrated man and nature, modernity and tradition, cultural environment and life concept, and won many awards in design, architecture, decoration and development mode. With the successful development of the new Asian Sports City, in 2007, Yao Xing Group's real estate sales jumped to the second place in the country, and established the image of "urban real estate" in the country.
And brand strategy ".
At all stages of its own development, the Group has always had a strong sense of social responsibility and mission, and won many honors from international, national, provincial, municipal and district governments and competent departments, such as 20 10 Top 100 Real Estate Enterprises in China and 20 10 Top 10 Asian Real Estate Brands, which have been fully recognized and affirmed by the government.
Yao Xing Group invested 654.38+0 billion yuan to develop and construct the urban reconstruction and excellent project "Yao Xing Wuzhou" in Tianjin, the capital economic center, which was listed as the key project of Tianjin in 2008 by the Municipal Construction Committee and the Municipal Development and Reform Commission. The project will miniaturize the world in the same proportion on the water area of 10000 mu, and concentrate the buildings, gardens, bridges, cultures and restaurants of all continents on this "world", carefully build a seven-star super-luxury hotel with full waterscape, the world's largest indoor ski resort and the most comfortable residential demonstration in the world, and finally form an integration of entertainment, shopping, fitness, leisure and residence.
Yao Xing Group takes honesty as its responsibility, pursues Excellence and writes a new chapter!