Soft writing is a kind of marketing method that expresses in a tortuous way, makes consumers understand the concepts we set through specific conceptual appeals, integrates theory with practice, and uses psychological shock to achieve publicity results. Simply put, soft text is a kind of text advertisement, which may be cleverly inserted into your own advertisement through a press release, an example story and your experience. Now more and more companies begin to pay attention to soft text marketing, mainly because soft text marketing is more flexible than other marketing methods. But as an operator, before doing soft text marketing, we must understand the following five key points: 1. As a professional soft text marketer, the principle of soft text must have a certain basic theory of soft text. Without a reliable principle, we don't know how to play a role in soft text marketing, and we can't play the best effect of soft text marketing. Just as "holding a scalpel in your hand does not mean that a person is a qualified doctor", the one holding a scalpel is not necessarily a qualified doctor, and a qualified doctor will definitely use it. This also reflects that qualified soft text marketers must master professional theoretical knowledge, so we must learn to find available media platforms in order to bring us an ideal marketing promotion plan. If done correctly, soft writing will become an investment rather than an expense. 2, soft text This is a key step in the promotion of soft text, because excellent soft text can achieve the ultimate marketing goal. Therefore, as a copywriter, learning excellent soft writing rules and how to write can not only attract consumers' attention, but also bring higher transformation. We must always understand that copywriting is not ordinary words, and only by bringing valuable content to readers can we gain their recognition. However, the lack of copywriting knowledge is the main reason why many people fail in soft text marketing, so we still need to master the necessary soft text writing skills. 3. Soft Writing Design After mastering certain soft writing skills, we can design creative soft writing through these skills and knowledge. Before the design, you can start your own article content conception through appropriate reading reference or successful soft text cases, such as how to express the beginning, middle and end, and what kind of creative angle to use to better attract consumers' reading curiosity. 4. Soft text marketing The key to soft text marketing is to see whether the article is included in the search engine rankings. The ranking also determines the quality of online marketing strategy. Before this, we need to master the necessary technology and knowledge, understand the working principle of soft text marketing, and the knowledge needed to create excellent content in order to better promote it. The most important thing in this step is to learn how to use keywords. You must use relevant keywords in the content of the web page. The more these keywords, the easier it is for customers to see your soft articles when searching, thus bringing higher exposure. 5. Readers' experience of soft text is not only written and released to the media. Finally, the key to soft writing depends on the user experience. Therefore, writers must fully understand the habits and preferences of users in order to bring users a better experience. In the later stage, we need to constantly adjust and change the main content of soft text by observing the conversion rate of soft text. Only if the reader is interested can it be considered half the battle. As an enterprise, the question to be considered must be "how to make copywriting stand out from the dazzling information and attract consumers' attention quickly?" "Only by mastering the above five points and learning from continuous practice can we lay the foundation for the future soft text marketing!