You can find guests around the jade shop and send some small gifts to attract customers into the shop. As a jade merchant, you should be honest and not sell fake goods. You can also send some creative short videos related to jade on Tik Tok or other platforms. The more you shush, the better! Strive for more traffic and let more people know about jade shops.
If you want to get through offline channels, you can find some wedding companies and cooperate with them to customize jewelry for newcomers in the form of leasing. Spread in the circle of friends through the bride, and so on. Other channels are also available. It is suggested to spread it from individuals and then open a micro-store.