Experts are often more authoritative and trustworthy. Brands can find well-known experts in the home field to promote cooperation, so that experts can endorse the brand, and fans in the home field pay more attention to home products. It is often a group with decoration needs or purchase needs, and the purchasing tendency is relatively strong.
The promotion in this way focuses on promoting the selling points and hard-core advantages of the products themselves. Give the product technical color through the expert's professional explanation, and the notes can be inclined to popular science topics or product evaluation.
otherwise
People in non-vertical fields need not be excluded from the promotion plan. In fact, the audience of the furniture brand itself is not too big. Therefore, how to promote home brands in Little Red Books, the flow can not be ignored, so these non-vertical fields but good fans are also ideal partners.
Because the daily notes of these experts are rarely related to their own families, it is more important to start from a reasonable aspect. For example, everyone should have a home in life, so the brand can send samples to experts in the form of sponsorship and invite them to share their experiences and suggestions. Daren can use their own evaluation to promote fans to plant grass, or people who need soft clothes such as wedding decoration and rental house decoration can cooperate in this way.